Hasil untuk "Commerce"

Baozhou Lu, Weiguo Fan

S. Srinivasan, R. Anderson, Kishore Ponnavolu

Nick Hajli, Julian M. Sims, A. H. Zadeh et al.

S. Sarkar, S. Chauhan, Arpita Khare

Abstract Awareness of antecedents and consequences of trust in m-commerce can enable m-commerce service providers to design suitable marketing strategies. Present study conducted a meta-analysis of 118 related empirical studies. The results indicate that antecedents namely perceived usefulness, perceived ease of use, system quality, information quality, service quality, user interface, perceived risk, perceived security, structural assurance, ubiquity, and disposition to trust, while consequences namely attitude, user satisfaction, behavioral intention, and loyalty have significant relationship with trust in m-commerce. Further, all the relationships were found to be moderated by culture except perceived ease of use, disposition to trust, and attitude.

Chao-Hsing Lee, C. Chen

Live streaming commerce, which evolved from social commerce, has continued to flourish rapidly over the past few years in China. It is a new business model that allows vendors to directly face and interact with consumers. This study focuses on the impulsive buying behavior on consumers in live streaming commerce. We proposed a research model based on the stimulus organism response (S-O-R) framework to explore the reaction and behavior of consumers after certain stimuli factors. A total of 433 valid sample questionnaires with the shopping experience in the live streaming platform were taken. This research adopted PLS-SEM statistical analysis as an empirical research evaluation. After the empirical investigation, we found that perceived enjoyment positively affects the urge to buy impulsively. Perceived usefulness positively affects perceived enjoyment. However, perceived usefulness does not positively affect the urge to buy impulsively. Attractiveness and expertise positively affect perceived enjoyment. Product usefulness and purchase convenience positively affect perceived usefulness. We found that consumers in live streaming commerce are easier to have impulsive buying through the presentation and urging of the live streamer in a short period. In this paper, we build a model for impulsive buying in live streaming commerce. We verify this model under the Chinese context. The findings of this paper provide concrete suggestions to vendors.

Bingqing Shen, Weiming Tan, Jingzhi Guo et al.

Virtual commerce applies immersive technology such as augmented reality and virtual reality into e-commerce to shift consumer perception from 2D product catalogs to 3D immersive virtual spaces. In virtual commerce, the alignment of application design paradigms and the factors influencing consumer behavior is paramount to promote purchase of products and services. The question of their relation needs to be answered, together with the possible improvement of application design. This paper used a systematic literature review approach to synthesize research on virtual commerce from both application design and consumer behavior research, considering the promotion of purchase in virtual commerce settings. Throughout the review, influential factors to purchase and preeminent design artifacts were identified. Then, the research gaps were discovered by mapping the design artifacts to the influential factors, which can inspire future research opportunities on the synergy of these two research directions. Moreover, the evolution of virtual commerce research along with multiple directions were discussed, including the suggestion of meta-commerce as a future trend.

A. Rosário, R. Raimundo

E-commerce is deemed as the sale and purchase of goods and services through the internet in exchange for money and data transfer to complete the transactions. E-commerce is at the forefront of transforming marketing strategies, based on new technologies, and facilitates product information and improved decision-making. In this way, marketing strategy increasingly require large amounts of information to better understand client needs, which raises the question of choosing the right marketing strategy to better fit consumer expectations. This literature review aims to shed light on both the recent growth of e-commerce literature and its interplay with consumer marketing strategy. Extant research has examined this change in human interaction due to social network building, mostly through the themes of online marketing and social media marketing, also comprehending issues such as cost efficiency, information quality and trust development towards online shopping. Nevertheless, existing research has not shown in full all the research streams, how they interact with each other and its potential knowledge development. Thus, a literature review on consumer marketing strategy for e-commerce in the last decade is opportune. This paper aims to identify research trends in the field through a Systematic Bibliometric Literature Review (LRSB) of research on marketing strategy for e-commerce. The review includes 66 articles published in the Scopus® database, presenting up-to-date knowledge on the topic. The LRSB results were synthesized across current research subthemes. The following findings are presented: Amidst the current competitive global business environment, companies tend to respond with strategies for e-commerce and online businesses that resort to e-commerce platforms and social networking to better understand consumer needs, facilitate consumer marketing strategy and share innovative information. The originality of the paper relies on its LRSB method, together with extant review of articles that have not been categorized so far.

Xiayuan Gao, Xiaoyu Xu, S. M. Tayyab et al.

Min Liu, S. Min, Wanglin Ma et al.

Abstract Rural e-commerce is embraced as an opportunity for economic advancement for farmers in developing countries. However, little empirical evidence has been presented about the factors that affect farmers' decisions to adopt e-commerce, and how much farmers benefit from as well as cost on the adoption. This study addresses this research gap by analyzing rural household data collected in the Shandong, Henan and Shaanxi provinces of China in 2019, utilizing an endogenous switching regression (ESR) model to address the self-selection bias issue. The empirical results show that education level, smartphone use, off-farm employment and social capital significantly impact farmers' decisions to adopt e-commerce. E-commerce adoption drives a significant increase in selling price; yet simultaneously causes a tremendous increase in marketing costs for farmers. The operation of e-commerce requires farmers to pay considerable costs that were formerly undertaken by intermediaries in conventional exchange transactions. Still, farmers are seen to benefit from adopting e-commerce, as the gross return shows an increase. The PSM approach is employed for the robustness check, which obtains consistent results with the ESR model. The results of the heterogeneous analysis show that the rural households that are located closer to the local township benefit more from the adoption of e-commerce. Overall, this study presents a better understanding of the actual impacts of adopting e-commerce for farmers in rural China, which provides valuable insights for other developing countries or regions that also engage in rural e-commerce to promote the development of rural economy.

Nina Meilatinova

Abstract Social commerce refers to an extension of e-commerce sites, integrated with social media and Web 2.0 technology to encourage online purchases and interactions with customers before, during, and after the purchase. As the country with the largest e-commerce market in Southeast Asia and many active social media users, Indonesia has many opportunities to implement successful social commerce. Since customers are the primary focus in social commerce, repurchase and word-of-mouth (WOM) intentions have been considered as significant behavioural intentions after a customer completes a purchase. Thus, this study aims to identify factors that affect customers’ repurchase and WOM intentions. A total of 421 sets of survey data were gathered from social commerce customers in Indonesia and analysed using the partial least squares approach. The results indicate that repurchase and WOM intentions are positively affected by trust and satisfaction, where both trust and satisfaction are positively affected by reputation and information quality. The results provide theoretical and practical implications for future social commerce research and practical implications for social commerce firms.

Abdelsalam H. Busalim, F. Ghabban, Ab Razak Che Hussin

Abstract Web 2.0 applications and social media have transformed e-commerce into a new business paradigm, which is called social commerce. This development has changed the customers’ role and has empowered them by placing them in a unique position for influencing other buyers and providing guidance in purchasing decisions. Although a substantial amount of research has been conducted on customer behaviour, the understanding of the factors that influence customer engagement behaviour is limited, particularly in the social commerce context. This limitation is due to a lack of theoretical models for explaining such behaviour. In this study, the important factors that drive customer engagement on social commerce platforms are extracted from the literature. Drawing from social support theory, social presence theory, uses and gratifications theory, and the information system success model, we propose a new model for social commerce customer engagement. A survey-based empirical study with 203 respondents was conducted. The results demonstrated that customer engagement behaviour is strongly determined by social interaction, technological factors (interactivity and system quality), and motivational factors (hedonic and utilitarian motivations and perceived value). Among these factors, perceived value and social interaction had the most significant impacts on customer engagement behaviour on social commerce platforms. The theoretical and practical implications of the findings are discussed.

Feng Yang, Jing Tang, Jinqi Men et al.

Vipin Jain, Bindoo Malviya, Satyendra Arya

: The world economy is witnessing a transition. All companies are transformed into information-based operations through online technologies. The pace of technical transition is so exponential that modern electronic commerce is now making significant shifts in the economic environment, impacting all areas of industry. The Web has expanded companies' scope. The vast quantity of business information made accessible by the global network that facilitates the gathering of information between firms, a corporation, its clients and the various divisions of a business is increasing exponentially. The information-based virtual value chains for any company cannot be overlooked operationally or strategically. This review article discussed the aspects of electronic commerce including its importance, facilitators, benefits, challenges and scope in the Indian market.

Chao Peng, Biao Ma, Chen Zhang

Abstract The diffusion of e-commerce has played a significant role in recent rural economic development in China. E-commerce is also considered as an efficient channel to alleviate poverty in rural China. Voluminous studies have investigated the contribution of e-commerce to agricultural development, yet it is lacking empirical evidence as to the effects of e-commerce on rural poverty alleviation. Since the year of 2014, in order to develop rural e-commerce, Chinese government launched the National Rural E-commerce Comprehensive Demonstration Project. This gradual involvement policy offered a natural experiment for evaluation of e-commerce. Based on village-level survey data from rural China and Heckit method, our study finds that rural e-commerce has a significantly positive effect on rural income. Moreover, the effect is inverted U-shaped for the relative-poverty villages. The estimation of the propensity scores matching model confirms that the results are robust. The following policy recommendations are proposed: (1) policy support to rural e-commerce should prioritize the poverty-stricken villages. By doing so, the marginal income effects of e-commerce will be maximized. (2) Investment in internet infrastructure and establishment of human resources for e-commerce in rural areas will have spillover effects, increasing rural income through the “digital dividend”.

Heider Al Mashalah, E. Hassini, A. Gunasekaran et al.

One of the profound impacts of digitalization on supply chains is manifested through e-commerce. The latter has significantly grown during the last two decades, with further amplifications during the COVID-19 pandemic. This has created operational and policy making challenges for firms when deciding about how best to manage the resulting growth in e-commerce. While the impact of e-commerce on supply chains has been widely recognized in the literature, there was no effort to systematically review the literature, conceptualize some of the challenges and propose future research directions. This paper fills this gap by reviewing 153 publications from 1999 to 2019. We classify the reviewed literature based on which supply chain drivers were investigated, as well as, the employed research methodology. In addition, we conduct network and content analysis to uncover the main research themes and potential research directions namely, developing analytical centred;modelling based ecosystem for environment;leveraging data mining to enhance sustainability;balance between growth and sustainability;consumer demand and uncertainty;coordination in e-commerce logistics;last mile alternatives and cost management of innovative technique implementations. Furthermore, based on our literature review, we propose a conceptual framework where we interlink supply chain stages with a firm’s business strategy, digital transformation strategy and performance.

Jian Wang, Fakhar Shahzad, Zeeshan Ahmad et al.

E-commerce and social media integration are becoming increasingly popular throughout the world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) environment, trust also plays a vital role in consumers’ purchase intentions. This research aims to achieve consistent findings regarding the concise effect of trust on consumers’ purchase intention and the moderating effect of SC constructs in social commerce platforms. A meta-analysis, including 20 effect sizes from 19 studies, investigated the association between trust and consumers’ purchase intention. The outcomes demonstrate that trust positively influences consumers’ purchase intentions. Meanwhile, moderation analysis points out that trust in sellers has a larger significant effect than other trust objects. Meanwhile, consumers in forums and communities can gain more trust, affecting their purchase intentions. In terms of website types, trust has a similar influence on purchase intention.

Xiaoli Liu, Lei Zhang, Qian Chen

Given that tourism e-commerce live streaming has become an important driver of tourism development after the outbreak of Covid-19 but limited attention has been paid to this area, this study examines the impacts of tourism e-commerce live streaming features (interactivity, authenticity, and entertainment) on the consumers’ purchase intention from the perspectives of consumers’ flow experience and trust based on the SOR theory. The authors collected survey data from 357 tourism e-commerce live streaming consumers and used the structural equation model to test the research model. The results reveal that interactivity and authenticity positively affect tourism e-commerce live streaming consumers’ purchase intention, but entertainment does not influence purchase intention positively; interactivity, authenticity, and entertainment each positively affects tourism e-commerce live streaming consumers’ flow experience and trust; both flow experience and trust positively affect tourism e-commerce live streaming consumers’ purchase intention; both flow experience and trust have mediating effects on the relationships between tourism e-commerce live streaming features and consumers’ purchase intention. This study extends existing theoretical research on tourism e-commerce live streaming and provides some managerial implications for tourism enterprises and streamers.

Tanish Taneja, Arihant Tripathy, Nimmi Rangaswamy

As quick commerce (Q-Commerce) platforms in India redefine urban consumption, the use of deceptive design dark patterns to inflate order values has become a systemic concern. This paper investigates the 'Awareness-Action Gap' among Indian university students, a demographic characterized by high digital fluency yet significant financial constraints. Using a qualitative approach with 16 participants, we explore how temporal pressures and convenience-driven architectures override price sensitivity. Our findings reveal that while students recognize manipulative UI tactics, they frequently succumb to them due to induced cognitive load and the normalization of deceptive marketing as a price of capitalism. We conclude by suggesting value-sensitive design alternatives to align commercial incentives with user autonomy in the Global South.

Vipul Bundake, Veena Khilnani, Archana Kale et al.

A pot experiment of maize was carried during summer seasons of March–July, 2023 and 2024 at the experimental field of Rashtriya Chemicals and Fertilizers, Mumbai, India, to assess the impact of multi nano micronutrients formulation (NM) on maize growth. The experiment was structured using a Completely Randomized Block Design with 12 treatments, including control with only water, Recommended Dose of Fertilizer (RDF), and different concentrations of NM having zinc (Zn), copper (Cu), iron (Fe), manganese (Mn) and boron (B) ranging from 20 mg to 0.15 mg 15 kg-1 of soil, as well as commercial micronutrients and micronutrient salts. Results revealed that application of 100% RDF+0.312 mg (T9) and 0.156 mg (T10) of nano micronutrients with drenching recorded better results of nutrient uptake (NU), apparent recovery (ANR) and agronomic efficiency (ARE). The NU (kg ha-1) of nitrogen (120.368), potassium (101.422), Cu (0.114), Fe (1.235), Mn (0.107) and Zn (6.069) was higher in T9 when compared to 100% RDF. The ANR was 9154.19% higher in T10 and 158.28% higher for Nitrogen(N), Phosphorus (P), and Potassium compared to 100% RDF. The protein and chlorophyll content were better in T9 and T10 of nano micronutrients respectively. The applications of T9 and T10 was found to be most effective in NU, ARE, ANR, protein content and chlorophyll content. Higher nutrient content in soil was found in treatment with lower concentrations. Overall, lower concentration of nano micronutrients appeared to be more effective for all traits.

SPULBAR CRISTI , DUPIR MIHAI CATALIN

This article analyses the evolution, structure, and dynamics of the academic literature on green finance in the context of climate change, using a bibliometric approach applied to publications indexed in the Web of Science – Core Collection for the period 2001–2025. The methodology is based on descriptive and relational bibliometric indicators, including the analysis of scientific production, sources, authors’ impact, co-authorship networks, and keyword co occurrence, complemented by thematic maps and temporal analyses of emerging themes, conducted using the Bibliometrix package within the R environment. The results highlight an accelerated growth of academic interest after 2016, with a concentration of publications in economics and finance journals such as Energy Economics, Finance Research Letters, and International Review of Financial Analysis, as well as a polycentric structure of international collaborations dominated by East Asia and Europe. The conceptual analysis reveals three major thematic clusters: the performance and impact of green investments, energy transition and sustainable economic growth, and systemic risks and financial stability. The emergence of themes such as financial digitalisation, fintech, and artificial intelligence indicates recent directions of research diversification. The article contributes by providing a systematic mapping of a rapidly maturing field and by identifying epistemic gaps, highlighting the need to expand comparative studies, interdisciplinary approaches, and analyses of green finance in emerging and transition economies.