Semantic Scholar Open Access 2021 244 sitasi

How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness

Xiayuan Gao Xiaoyu Xu S. M. Tayyab Qi Li

Lihat Sumber DOI

Topik & Kata Kunci

Computer Science Psychology

Penulis (4)

Xiayuan Gao

Xiaoyu Xu

S. M. Tayyab

Qi Li

Format Sitasi

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Gao, X., Xu, X., Tayyab, S.M., Li, Q. (2021). How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness. https://doi.org/10.1016/J.ELERAP.2021.101087

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Informasi Jurnal

Tahun Terbit: 2021
Bahasa: en
Total Sitasi: 244×
Sumber Database: Semantic Scholar
DOI: 10.1016/J.ELERAP.2021.101087
Akses: Open Access ✓