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Managing operations

Andrew Gillespie

This chapter looks into how marketing operations fulfil the needs and the wants of customers identified by marketing efforts. It cites that operations management manages the transformation of resources from inputs into outputs while also creating the value that makes the process worthwhile. The categorization of the operations processes and systems is largely correlated to the notions of volume, variety of output, visibility, and variation. The chapter cites that process innovations occur when there are developments in the way a process is undertaken. Moreover, operations management will involve managing relations with stakeholders as operations decisions will affect several different groups.

CrossRef 1997
Quantum Mechanics 1

N. J. B. Green

Quantum Mechanics 1 starts from the basis that quantum mechanics is of central importance in chemistry. To understand matter and its chemical transformation it is necessary to take a microscopic view connecting experimental observation to the properties of constituent molecules. However, at this microscopic level, atoms and sub-atomic particles do not obey the classical laws of mechanics that pertain to the everyday macroscopic world. They obey the laws of quantum mechanics. This text explains the fundamentals of quantum mechanics from the point of view of chemistry; describes areas of chemistry where quantum mechanics is most important; and shows how quantum mechanics is applied to chemical problems. To this end, the book is divided into two parts: the first deals with the foundations of quantum mechanics (concentrating on exactly soluble problems and the reduction of complicated problems to simple foundations) and the second is a tool kit for applying quantum mechanics to chemical problems (thus concentrating on approximate methods).

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