Managing operations
Abstrak
This chapter looks into how marketing operations fulfil the needs and the wants of customers identified by marketing efforts. It cites that operations management manages the transformation of resources from inputs into outputs while also creating the value that makes the process worthwhile. The categorization of the operations processes and systems is largely correlated to the notions of volume, variety of output, visibility, and variation. The chapter cites that process innovations occur when there are developments in the way a process is undertaken. Moreover, operations management will involve managing relations with stakeholders as operations decisions will affect several different groups.
Penulis (1)
Andrew Gillespie
Akses Cepat
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Cek di sumber asli →- Tahun Terbit
- 2024
- Bahasa
- en
- Sumber Database
- CrossRef
- DOI
- 10.1093/hebz/9780198849537.003.0004
- Akses
- Terbatas