Anabela Monteiro, Sara Rodrigues de Sousa, Gabriela Marques
et al.
The present conceptual paper proposes a purpose-driven experiential marketing framework for film-induced destinations, integrating sustainability and emotional engagement into destination management. The model under discussion comprises five interconnected dimensions, namely integrated experience, branding, people, emotional touchpoints and processes. These are articulated through purpose-driven marketing principles and aligned with selected Global Reporting Initiative (GRI) indicators. This approach positions sustainability as an inherent component of value creation rather than an external policy layer. The framework under discussion was developed through an interdisciplinary literature review and is illustrated through insights from an exploratory case study of Monsanto, a rural Portuguese village recently featured in HBO’s House of the Dragon. Semi-structured interviews were conducted with a purposive sample of local stakeholders, including tourists, residents, entrepreneurs and institutional representatives. These interviews were analysed thematically to provide indicative evidence of the framework’s relevance and potential applicability. The findings suggest that emotional engagement, co-creation and territorial authenticity play a central role in shaping memorable film-related tourism experiences that are consistent with destination purpose and stakeholder well-being. The study also emphasises the strategic importance of storytelling, audiovisual narratives and collaborative governance in the strengthening of place identity and the support of sustainable differentiation. Despite its exploratory nature, the framework provides practical guidance for destination management organisations (DMOs), cultural programmers and creative industry actors. The article concludes by identifying avenues for future research, including cross-regional application, digital experimentation and the quantitative assessment of experiential dimensions.
Orientation: This study investigated whether or not strategic human resource management (SHRM) is being practiced in developing economies such as Uganda.
Research purpose: The purpose of the study was three-fold; firstly, to find out whether organisations implement SHRM; secondly, to find out whether the implementation of SHRM contributes to organisational goal attainment; and thirdly, to develop a theory grounded in data explaining the linkage between SHRM and overall organisational goal attainment.
Motivation for the study: This study was anchored in the Charmaz constructivist grounded theory approach. Underpinned by the belief that knowledge is co-constructed and interpreted by the researcher and the participant, in-depth interviews were conducted. An iterative process recommended by the grounded theory approach involved a continuous collection of data, analysis, and identifying gaps and possible sources of new data that were further analysed. The process ended at a point of saturation where new data did not contribute to any further verification of the new theory.
Research approach/design and method: The participants were selected from a cohort of postgraduate students, pursuing the Human Resource Management and Development programme at Uganda Management Institute.
Main findings: The findings indicated that, although rarely practised, SHRM plays a critical role in organisational goal attainment. Moreover, even those organisations that did not practice SHRM would manoeuvre to attain their goals.
Practical/managerial implications: Of equal importance, SHRM would only make meaningful contribution if conditions permit.
Contribution/value-add: The researchers conclude that organisations should implement SHRM, but equally put in place an enabling environment.
Climate change impacts negatively on peoples’ livelihoods particularly in developing countries, such as Nigeria where agriculture employs a large proportion of the population and the farming systems dominated by smallholder farmers. Smallholder farmers often adopt in several ways to farming systems, in many instances, adaptation strategies have exacerbated poverty, food insecurity and left behind vulnerable agrarian communities. This study examines awareness, knowledge and perception of climate change among smallholder farmers in Kwara State. The study was carried out in the four agricultural zones of Kwara State namely: derived savanna, floodplain, guinea savanna and rainforest zone. Mixed method approach was employed in the study. Sample size was determined after Krejcie and Morgan's (1970). Altogether, 1,470 farmers households were sampled, 4 Focus Group Discussions (FGD) sessions and 5 Key Informant Interviews (KII) were also conducted in each of the zones studied. Descriptive statistics including thematic analyses were used in this study. The findings were that respondents employed strong understanding of climate change in all the zones. They identified the indicators of climate change as: crop failure (82.3%), drought (68.2%) and rising temperature (54%). The study concluded that the adaptation strategies of smallholder farmers were effective in checking the menace of climate change in the study area. It was recommended that aggressive climate education of local farmers, intervention of early warning, and the provision of climate suitable crops among others should be encouraged among the farmers.
Orientation: Amid growing health and safety concerns in South African construction, leaders must foster and model safe behaviours to promote compliance and participation. Despite construction being inherently dangerous, psychological capital (PsyCap) offers a constructive alternative to enhance safety behaviour.
Research purpose: The study examined the relationship between authentic leadership and safety behaviour as mediated by PsyCap and its individual dimensions separately.
Motivation for the study: The construction industry must identify new ways to manage challenging work environments to reduce safety violations which impact employee wellness, accident track records and organisational performance. Viewing safety through a positive lens may help organisations identify novel approaches to improve safety behaviour in construction.
Research approach/design and method: This cross-sectional, quantitative study used online and paper-based surveys to investigate relationships between the constructs. Convenience sampling was employed to recruit workers across hierarchical levels at three locations within two South African construction firms.
Main findings: There is a positive relationship between authentic leadership and safety behaviour. Hope and efficacy fully mediated the relationship between authentic leadership and safety behaviour. Optimism partially mediates the relationship, while resilience has no impact.
Practical/managerial implications: Practitioners can apply these findings to support talent management and other workplace interventions to improve leadership development, foster PsyCap and improve safety behaviour.
Contributions/value-add: This research establishes the foundation for understanding how authentic leadership and PsyCap influence safety behaviour in the construction industry. It will help South African construction firms manage demanding environments and reduce occupational safety violations and related injuries.
Claudia Poblete Olmedo, Carlos Vergara Barrales, Guillermo Soto Bergara
Complexity is a distinctive feature of writing within judicial context. More particularly, convoluted syntax of judgments and rulings, with an excessive use of embedded clauses, has been identified as one of the main factors that hinder their comprehension. The present work proposes firstly that this morpho-syntactic complexity should be addressed from the micro unity, i.e. from the paragraph microstructure. Secondly, some reasons proposed to explain that difficulty are explored and a new hypothesis is advanced: based on a syntactic-grammatical analysis, it is proposed that the problem lies in the translation of the rhetorical structure of the genre as a whole to its parts, i.e. from the sentence to the paragraph.
Political institutions and public administration (General), Personnel management. Employment management
Jorge Marques, Sofia Gomes, Mónica Ferreira
et al.
This study investigates the relationship between demographic factors and travel motivations among Generation Z leisure tourists through the lens of the Travel Career Pattern (TCP) theory. More specifically, the research focuses on how gender, age, and area of residence influence the travel motivations of Generation Z. Using a quantitative approach, data were collected from 303 respondents aged 18 to 28 through an online survey. The questionnaire assessed 14 motivational factors and analyzed them in relation to the participants’ demographic characteristics using linear regression models. Results indicate that gender and age significantly influence travel motivations, with women showing higher interest in personal development and social relationships, while men prioritize nature and adventure. Furthermore, rural residents exhibit greater motivation for autonomy, self-development and self-realization, while urban residents lean towards novelty and social interactions. The findings offer valuable insights for tourism marketers, emphasizing the importance of creating segmented marketing campaigns based on demographic factors. It also contributed to overcoming the lack of studies that specifically cover this interrelation between the motivational factors of Generation Z and the demographic factors of age, gender and area of residence. Nevertheless, this study also has limitations, such as the use of a non-representative sample and the focus on quantitative methods, suggesting that future research should adopt qualitative approaches and examine additional demographic variables to gain deeper insights into youth travel motivations.
Ira Brunchilda Hubner, Juliana Juliana, Diena Mutiara Lemy
et al.
This study examines community-based wellness tourism (CBWT) in Ubud, Bali, focusing on ownership structures, community participation, and the role of local traditions. Using a qualitative design, the data were collected through semi-structured interviews with wellness stakeholders and field observations of spas and yoga centers. The findings reveal that spas are predominantly locally owned and staffed, ensuring value retention and skill development, while flagship yoga and retreat centers are dominated by non-local actors, creating risks of economic leakage and weaker cultural stewardship. Community involvement is strong in operations but limited in planning and governance, highlighting a policy–practice gap. Integrating Balinese traditions, such as Usada Bali and Melukat, could enhance authenticity but requires careful protection against commodification. The findings reveal that locally owned spas contribute to SDG 1 (No Poverty) and SDG 8 (Decent Work and Economic Growth) through local value retention, employment creation, and skill development, while non-local dominance of yoga and retreat centers risks economic leakage and weakened cultural guardianship. The study also identifies gaps in governance and planning, underscoring the need for inclusive participation and capacity building to align with SDG 11 (Sustainable Cities and Communities). Integrating Balinese traditions, such as Usada Bali and Melukat, highlights the opportunities for safeguarding cultural heritage, provided that protocols against commodification are enforced. To address these challenges, the study proposes a strategic framework emphasizing governance reform through a quadruple-helix model, shared-equity ownership, standardized human capital development, and protocol-based cultural guardianship. Despite the limitations of this being a single-case, cross-sectional study, the findings contribute to wellness tourism research by shifting attention from visitor demands to governance and equity. The study offers practical strategies for institutionalizing CBWT in Ubud while providing a transferable model for destinations seeking to balance growth with tradition.
Megawaty Megawaty, Indraswati T.A. Reviane, Novita Rosanti
et al.
Orientation: This study explores the adaptation of a learning agility measurement tool tailored for female employees in South Sulawesi to enhance organisational agility within government agencies.
Research purpose: The research aims to test the validity and reliability of four learning agility dimensions—people agility, results agility, mental agility, and change agility—among female civil servants, to support organisational agility improvement.
Motivation for the study: In an increasingly dynamic and complex environment, public organisations require employees who can learn rapidly and adapt effectively. Enhancing learning agility is seen as a strategic response to bolster organisational agility and performance, especially among female employees who form a substantial part of the civil service.
Research approach/design and method: A quantitative ex-post facto design was used with a sample of 398 female civil servants from 23 districts in South Sulawesi. Data were collected via online questionnaires and analysed using reliability tests and model fit assessments.
Main findings: All four dimensions of learning agility demonstrated significant intercorrelation. High internal consistency was shown by Cronbach’s alpha values—people agility (0.750) and change agility (0.75). The model fit test showed that the estimated model was superior to the null model.
Practical/managerial implications: Developing training programs to strengthen cognitive flexibility and adaptability among female employees can drive better organisational responses to change.
Contribution/value-add: This study offers practical insights into measuring and enhancing learning agility among female civil servants, contributing to improved organisational agility and effectiveness in the public sector.
Rosa Esteban-Amaro, Sofia Estelles-Miguel, Ismael Lengua
The principles of sustainability and circularity are gaining ground in business, driven by market uncertainty and instability. Although many policies and strategies promote the circular economy from the top-down, there are few tools to help businesses, especially small and medium-sized enterprises, overcome the challenges that hinder its implementation from the bottom-up. This article provides a structured bottom-up framework to accelerate the adoption of initiatives to achieve sustainable goals while transitioning to circularity. It adopts a conceptual framework development using a representation of the circular economy - the funnel metaphor - as a 'method' for exploring sustainability and circularity initiatives. The article categorises specific patterns in which initiatives can support the transition from traditional linear approaches to production and consumption to a more circular approach. By adopting a multidisciplinary and multi-stakeholder approach, this framework introduces a novel way of characterising sustainable and circular initiatives that allows for minimising rebound effects and balancing trade-offs. As a result, companies can better articulate their actions to future-proof their operations and mitigate unsustainable impacts in a context of resource constraints.
This study aims to be one of the first to analyse the noise level in the peer review process of scientific articles. Noise is defined as the undesired variability in the judgements made by professionals on the same topic or subject. We refer to evaluative judgements in which experts are expected to agree. This is what happens when we try to judge the quality of a scientific work. To measure noise, the only information needed is to have several judgements made by different people on the same case to analyse their dispersion (what Kahneman et al. call a noise audit). This was the procedure followed in this research. We asked a set of reviewers from the journal WPOM (Working Papers on Operations Management) to review the same manuscript which had been previously accepted for publication in this journal, although the reviewers were unaware of that fact. The results indicated that if two reviewers were used, the probability of this manuscript not being published would be close to 8%, while the probability of it having an uncertain future would be 40% (one favorable opinion and one unfavorable opinion or both suggesting substantial changes). In the case of employing only one reviewer, in 25% of the cases, the audited work would have encountered significant challenges for publication. The great advantage of measuring noise is, once measured, it is usually possible to reduce it. This article concludes by outlining some of the measures which can be put in place by scientific journals to improve their peer review processes.
Orientation: Indonesia is currently in the industrial revolution 4.0 and 5.0. Woman entrepreneurs must be able to increase creativity, innovative behaviour and trust in digital technology to have sustainable competitive advantage for their firm.
Research purpose: This study aimed to examine and analyse the impact of creativity and innovative behaviour on competitive advantage mediated by trust in digital technology for women entrepreneurs.
Motivation for the study: The literature of creativity, innovative behaviour, trust in digital technology and competitive advantage is still limited in women entrepreneur context.
Research approach/design and method: A quantitative approach with cross-sectional survey design was used to collect data from 300 small and medium enterprises (SMEs) female entrepreneurs in the Special Region of Jogjakarta and West Java, but only 206 were sampled. The data analysis technique used structural equation modelling with partial least squares (SEM-PLS) 23.
Main findings: Creativity and trust in digital technology have no significant effect on competitive advantage, but creativity positively and significantly affects trust in digital technology and innovative behaviour. Innovative behaviour positively and significantly affect trust in digital technology and competitive advantage. Trust in digital technology does not mediate the effect of creativity on competitive advantage.
Practical/managerial implications: Women entrepreneurs are able to increase competitive advantage with innovative behaviour. Likewise, creativity and innovative behaviour require trust in digital technology and become able to increase competitive advantage.
Contribution/value-add: This study fills the literature gap by explaining the relationship between creativity, innovative behaviour, trust in digital technolog, and competitive advantage in the context of women entrepreneurs in Indonesia.
Focusing on rural destinations and calling on the evolutionary resilience concept as a theoretical lens, this paper investigates whether COVID-19 provokes “revenge tourism” after periods of lockdown or whether the pandemic can be used as a chance for a degrowth-oriented restart that forms the foundation for a more sustainable tourism sector. Analysing tourism data and documents regarding political and economic actors’ actions in two rural destinations in Ireland (Burren and Cliffs of Moher Geopark) and Germany (Southeast Rügen Biosphere Reserve), the study reveals that so far, neither “revenge travel” nor a degrowth-oriented restart of tourism can be identified. Rather, current development indicates that the two rural destinations show resilience in the sense of bouncing back to the pre-COVID-19 era and a continuation of further growth-oriented rural tourism as far as possible under the conditions of political COVID-19 measures. As this development will not allow the sector to genuinely come to grips with the negative ecological and sociocultural effects of rural tourism, the paper pleads for initiation of a debate about influencing business realities on a supranational level, and in this context, about the value of rural tourism destinations and possible forms of financial compensation for degrowth in rural tourism.
Objective: Marketing and digital transformation in the public institutions of higher education in Greece, have key role in the context of the digital revolution. The study aimed at investigating the perceptions and views explicitly or implicitly of the management of Greek public universities regarding the need to adopt new practices such as marketing and its digital transformation and to find out the factors that shape perceptions. Research Design & Methods: The study adopted a quantitative method conducting in-depth interviews with rectors and vice-rectors of 10 representative Greek Universities. Findings: Results indicated that administrators believe that marketing and its digital transformation have great impact in attracting students and that the duration of the operating time of a university is directly related to the formation of perceptions about marketing and digital transformation in the context of Digital Darwinism. Implications & Recommendations: Universities will be able to understand the extent of their reaction to the adoption of new applications such as marketing. Contribution & Value Added: The present study is primarily a useful tool for public university administrations in their efforts to adopt marketing practices to understand which areas to focus on in order to effectively implement marketing and its digital transformation. The study also provides them with the tools to easily recognize their degree of maturity in terms of their culture and perceptions towards the application of marketing practices. In addition the study enriches the literature on the management field of higher education institutions. It highlights factors such as the duration of operation, the geographical location and the size of a university compared to administrative practices.
This paper examines creative city incentives of Ljubljana and small to medium‐sized European cities (Bratislava, Tallinn, and Edinburgh) according to the type of creative city (technological‐innovative, cultural‐intellectual, cultural‐technological, and technological‐organizational) they are. The paper utilizes a case study approach, because it allows in‐depth research of the particular object, taking into account multiple dimensions. Based on secondary data of the Cultural and Creative Cities Monitor from the European Commission and European Smart Cities, we provide evidence that Ljubljana and Bratislava belong to the cultural‐intellectual type, Tallinn is technological‐innovative, and Edinburgh is a cultural‐technological type of creative city.
Widespread usage of the internet and computers have facilitated a number of human resource management activities such as compensation management, performance management, vocational training and other personnel management affairs across various enterprises. It is known that the employment of a qualified labour force becomes increasingly difficult due to increasing competition conditions. Therefore, it is important to ensure that the right person is recruited for the enterprise and that he/she is attached to his/her employer. Thanks to information technologies, the recruitment process can be implemented more quickly and effectively. The present study aims at determining whether the employer-employee has a sense of trust; whether employee’s performance, disciplinary action, reporting status and significant inconvenience status are taken into account by an enterprise in the iron and steel industry. Logistic regression method is used as an analysis method. The effects of the demographic variables on the dependent variables are also determined. Considering the results obtained, it is observed that the loyalty of the employees to the employer is not very strong, but at the level of improvement, the employees do not consider working at the company for many years.
Real estate business, Regional economics. Space in economics
Using survey data from a large sample of state employees, this research investigates gender differences in affective organizational commitment to state employment. Following relational cohesion theory, I hypothesize that perceived emotional support among workers within the workplace is positively associated with affective commitment to state employment. I also expect that women’s greater commitment to state employment compared with men is due to their higher levels of perceived coworker support. The results of the analyses largely support the hypotheses and suggest that public-sector managers would do well to encourage the development of supportive relationships among employees.
Alfred W.D. Chanza, Robin J. Snelgar, Gerrit J. Louw
Orientation: Reward administrators of Malawi’s health sector seem to misunderstand the intrinsic and extrinsic values of financial and non-financial rewards.
Research purpose: This study focuses on assessing the motivational value of rewards amongst health professionals in Malawi’s Ministry of Health (MoH).
Motivation for the study: Malawian studies indicate that Malawi’s MoH has become dysfunctional largely due to reward-related problems faced by its health professionals.
Research design, approach and method: This study was a non-experimental design with an explanatory and evaluative approach, utilising both quantitative (questionnaire) and qualitative methods (literature review, interviews and focus group discussions).
Main findings: The study confirmed the existence of reward-related problems amongst health professionals in Malawi’s MoH. Initially, statistical testing of the hypothesised model collapsed, suggesting that no relationship existed amongst the variables. However, statistical testing of the re-specified model suggests that there is a positive relationship between financial and non-financial rewards. Through the structural equation modeling (SEM) exercise, an inverse (negative) relationship between financial and non-financial rewards was established.
Practical/managerial implications: The re-specified model symbolises a pragmatic departure from theoretical claims that financial rewards (salaries or money in general) are not a motivator. The graphic model suggests to managers and policy-makers that both financial and non-financial rewards are very important and valuable in any employment relationship.
Contribution/value-add: An inverse (causal) relationship between financial and non-financial rewards has been established, graphically demonstrated and scientifically explained.
This article aims to describe the trends in the current federal employment with regard to diversity and representation. To do so, it examines the diversity and representation of federal employee populations by agency and by pay or grade level. While the federal government has been successful in diversifying its employee populations by employing women and minorities, their employment still appears to be concentrated on the lower- and middle-level positions, resulting in large underrepresentation at the higher managerial and executive levels. This study, by analyzing the 2004 demographic data of federal employees by agency and by grade level, evaluates the horizontal and vertical integration of women and minorities in the federal government. The findings show that while race or gender groups in the federal government are equally represented across federal agencies, women and minorities are still underrepresented at the higher echelons. This article provides insight into improving the representation of women and minorities in the federal government.