Hasil untuk "Marketing. Distribution of products"

Luisa Dietze, Claas Christian Germelmann, Tina Bartelmeß

Noureddine Asli, Cheima Aishaoui, Iman Alili

تسعى هذه الدراسة للتعرف على مدى تأثير تطبيق  رقمنة القطاع الصحي على اتخاذ القرارات بالمؤسسات الاستشفائية وبوجود المتطلبات كمتغير وسيط، تم استخدام المنهج الوصفي، واستعمال أداة الاستبيان لجمع البيانات ثم تحليلها باستخدام برنامج spss وبرنامج Amos. V23، اظهرت النتائج أنه يوجد أثر غير مباشر ذو دلالة إحصائية للرقمنة على اتخاذ القرار وذلك بحضور الوسيط المتمثل في توافر المتطلبات، ومن أهم اقتراحات: ضرورة التركيز على استكمال مشروع الرقمنة وتوفير متطلباتها لترشيد اتخاذ القرار في المؤسسات الاستشفائية.

David-Florin CIOCODEICĂ, Iustinian BARGHIER

The implementation of artificial intelligence in fashion marketing has accelerated rapidly, changing how companies approach personalization, branding, and consumer experience. The purpose of this paper is to examine how artificial intelligence is reshaping marketing strategies in the fashion industry and to determine its impact on content generation, supply chain efficiency, and customer interaction. Analyzing academic literature and brand case studies, it identifies how tools like AI chatbots, generative models, and recommendation algorithms are redefining the fashion landscape. At the same time, challenges persist regarding ethical transparency, over-automation, and the authenticity of AI-generated content. The research includes data from a consumer survey that explores public trust in AI-generated marketing and preferences around disclosure. Although artificial intelligence is seen as a tool for convenience and relevance, many respondents still value the human touch in fashion narratives. The paper concludes by proposing a framework for ethical and consumer-centric AI integration in fashion marketing. Ultimately, the study offers insights into how fashion marketers can responsibly implement AI while maintaining authenticity and consumer trust in an increasingly digital environment. This study explores how AI shapes consumer behavior and marketing strategies in the fashion industry, focusing on personalization, chatbots, virtual influencers, trend forecasting, and sustainability. Findings suggest that while AI enhances customer experience and operational efficiency, fashion companies must adopt it responsibly, ensuring ethical use, transparency, and data privacy to mitigate potential risks.

Setiani, Maretha Ika Prajawati, Esy Nur Aisyah

Objective: The study aims to explore the style of leadership of small business women by applying the theory of power competition to analyze competence influencing leadership in power SMEs competitiveness. Study will focus on the abilities for growth in a period longer than a profitability period short for SMEs. Ability growth is considered a fundamental factor for SMEs, so follow up a study about the influence of women in competence to SMEs performance growth. Research Design & Methods: A quantitative research (positivism). The research location is SMEs in Batu City with 98 respondents. Data analysis methods use validity, reliability, classic assumption, and hypothesis tests. Findings: The female leadership competencies with five dimensions (strategic visions, operation management, professional knowledge, hands-on experience, relationship building) have a positive and significant effect on performance from the perspective of consumers. Implications & Recommendations: The study is that it can provide an understanding of female leadership, that the spirit of competence within oneself needs to be developed so that the business that is built can progress and develop rapidly. Contribution & Value Added: The study expected to be able to provide information as a basis for consideration, support, and contribution of ideas to decision makers in an effort to be able to increase income and carry out business development.

Seongbeom Hwang, Yuna Lee

Target marketing is a key strategy used to increase the revenue. Among many methods that identify prospective customers, the recency, frequency, monetary value (RFM) model is considered the most accurate. However, no RFM study has focused on prospects for new product launches. This study addresses this gap by using website access data to identify prospects for new products, thereby extending RFM models to include website-specific weights. An RF model, built using frequency and recency information from website access data of customers, and an RwF model, built by adding website weights to frequency of access, were developed. A TextRank algorithm was used to analyze weights for each website based on the access frequency, thus defining the weights in the RwF model. South Korean mobile users’ website access data between May 1 and July 31, 2020 were used to validate the models. Through a significant lift curve, the results indicate that the models are highly effective in prioritizing customers for target marketing of new products. In particular, the RwF model, reflecting website-specific weights, showed a customer response rate of more than 30% among the top 10% customers. The findings extend the RFM literature beyond purchase history and enable practitioners to find target customers without a purchase history.

EL BASSIM HAFSA, ELGRAINI MINA

Les TPE ont un grand potentiel entrepreneurial et ont un énorme poids sur l’économie, mais leur taux de mortalité et très élevé et les enjeux liés à leur survie sont complexes, pour se faire les études entrepreneuriales se sont intéressé de plus près à l’accompagnement des petites entreprises par les structures d’accompagnement appelée communément incubateurs. Ce sujet d’actualité ayant montré ses résultats de par le monde, suscite de plus en plus d'intérêt, et pour mieux le cerner, cet article traite de l’importance de l’accompagnement entrepreneurial, en définissant l’accompagnement et ses différentes structures et en présentant son processus et les différents services qu’ils proposent, pour enfin présenter la littérature à propos de la performance des TPE accompagnées

Ghalem BENBRIKA, Faouzi GHIDOUCHE

Through our present research, we will try to confirm if our municipalities use territorial governance that encourages participatory  democracy, the main goal is to understand the methods and strategies able to create a win-win relationship between administration and administered, a qualitative study of ten municipalities attached to the wilaya of Tizi Ouzou, was realized through a semi-structured interview guide, which allowed us to conclude that a citizen contribution is indeed achievable. A travers notre présente recherche, nous allons tenter de connaitre si nos communes recourent à une gouvernance territoriale qui encourage la démocratie participative, le but est de comprendre les méthodes et les stratégies mises en place pour qu’une relation gagnantgagnant soit instaurée entre administration et administrés, une étude qualitative de dix communes de la wilaya de Tizi Ouzou, a été réalisée par le biais d’un guide d’entretien semi directif, qui nous a permet de conclure qu’une contribution citoyenne est en effet réalisable.

Christopher Auffrey, Vikas Mehta

As is the nature of an interdisciplinary academic journal, this issue of the Interdisciplinary Journal of Signage and Wayfinding again presents a range of scholarly work reflecting IJSW’s disciplinary breadth and the different approaches of scholars to both signage and wayfinding research. The title of this issue, “Wayfinding, Public Art, Contextualization, and Communicating Neighborhood Identities,” conveys a number of important but seemingly disparate research topics that on closer inspection show a surprising degree of overlap.

José Luis Ruiz Real, Juan Carlos Gázquez-Abad, Irene Esteban-Millat et al.

Purpose - The authors analyze the relationship between different consumer attitudinal variables and a number of variables related to consumer perception of the store and purchasing behavior, in assortments composed exclusively of private labels (PLs). Design/methodology/approach - The authors developed an experiment based on an online survey to test the hypotheses formulated. The model’s causal relationships are established using structural equations. Findings - The image of stores that only offer their own brand is mainly configured by price consciousness and the attitude toward the private label. The private label purchase intention is strongly influenced by the store image and a favorable attitude toward the brand, and loyalty strategies should be aimed at securing a clear perception of providing real value. Practical implications - For retailers who only offer their own brands, an assortment with price-competitive PLs is key to the strategy of differentiating them from other retailers. It is reasonable to assume that, if retailers have a favorable image, customers transfer this brand value to their PLs and trust them. Customer loyalty strategies of these retailers should be aimed at ensuring that consumers clearly perceive that their assortment provides real value and that, although it is limited in terms of number of brands, it can meet all their needs. Originality/value - This research represents a significant contribution to brand management literature because, includes, together with loyalty to the store, its image and the PL purchase intention as consumer response variables. Another differentiating feature is the methodology used. Estimation of the structural equation model permits the simultaneous estimation of the relationships between the variables.

Piljan Tatjana, Piljan Ivan, Cogoljević Dušan

The objective of this paper is to present the importance of information and communication technologies (ICT) for the development of insurance companies business, and in particular distribution of insurance products that relies on ICT, primarily the Internet. The special place here is reserved for internet marketing, which is most commonly used in insurance companies. Mobile communications introduce the biggest changes in e-commerce. Nowadays their distribution among consumers offers great opportunities for service providers. Currently, insurance companies in our country do not offer their services through this specific communication channel. However, in the very near future changes can be expected in this sphere because preconditions for such activity already exist in Serbia today. This is supported by the information that certain insurance companies in the countries in the region have already activated their first applications for smartphones, and similar applications for banking already function in Serbia.

В. Ли

Стaтья посвященa исследовaнию динaмики рaзвития экономики Республики Кaзaхстaн зa последние двa годa. В чaстности, было отмечено ухудшение ключевых мaкроэкономических покaзaтелей в 2015 году. Реaльный рост вaлового внутреннего продуктa в срaвнении с предыдущим периодом сокрaтился нa 2,9%. В рaссмaтривaемом периоде тaкже отмечaется снижение цен нa нефть и метaллы нa мировом рынке, объемов промышленного производствa и розничной торговли в Кaзaхстaне, внешнеторгового оборотa и кредитовaния экономики Республики Кaзaхстaн, a тaкже междунaродных резервов стрaны и золотовaлютных aктивов Нaционaльного бaнкa. Противоположную тенденцию имеют сельскохозяйственный сектор и объемы депозитов в бaнковской системе. В свою очередь, инвестиционнaя aктивность хозяйствующих субъектов не претерпелa изменений. В 2016 году мировaя экономикa продолжaет нaходиться в условиях низкого ростa, но при этом в первом полугодии нaблюдaются позитивные изменения в ценaх нa нефть и метaллы. В стaтье тaкже отмечены риски, способные возобновить кризисные тенденции (неустойчивость мировых цен нa сырьевые товaры, изменение денежно- кредитной политики СШA, неблaгоприятнaя геополитическaя ситуaция). Нa основе проaнaлизировaнных дaнных было отмечено, что в среднесрочной перспективе рост мировой экономики будет блaгоприятным.

Klaudia Zielińska

The article describes the concept of creating a banking union. It analyses the structure of each of its pillars as well as their evolution during the negotiations amongst Member States. The author also describes the attitude of Poland towards the project of a banking union.

Bronisław Ceranka

Spring balance weighing design there is the model of experiment in that the result of experiment we can present as linear combination of unknown measurements of objects with factors of this combination equal to zero or one. In the paper we consider such designs under the basic assumption that the errors of measurements are uncorrelated and they have different variances, that means the measurements are taken in different conditions or by used different measurement equipment. We consider D-optimal designs , i.e. the designs in that the determinant of the information matrix for the design attains the maximal value. We give the bounds of its value according to the number of objects in experiment, is it odd or even. The theoretical considerations we illustrate with example of construction of respectively design.

fodil rabah

يهتم هذا المقال بمعرفة الإمكانات التي تمتلكها البلدان المغاربية، والى المعوقات التي حالت دون تحقيق خطوات معتبرة في تكاملها الاقتصادي ثم يتطرق الى الأولويات التي يجب أن تعطى للمشاريع التنموية، حتى يتسنى لهذه البلدان تعزيز تكاملها الأفقي، وتنمية مبادلاتها التجارية البينية.

V.M. Danich, N.O. Parkhomenko

The aim of the article. The aim of the article is to determine the critical situation at the enterprise for early diagnosis and prediction the crises; development of methodical approaches to the solution of problems in this sphere taking into account the prediction of financial crisis for enterprises of different branches of the business activity. The results of analysis. The approaches to the definition of crisis have been analyzed in the article. The considered approaches to the definition of the crisis make it possible to formulate the definition of crisis state of an enterprise. In order to identify the crisis state of enterprises it is suggested to use comparative analysis. The evaluation and the analysis of crisis state are performed in five blocks. First phase of analysis of the crisis defines the probability of the expression of the crisis at the enterprise. It includes criteria for evaluation of generalized probability bankruptcy and comprehensive economic analysis of the efficiency of industrial and financial activity. This analysis is supplied by coefficient, rating and factor methods of diagnosis of crisis. In the practice of prediction of crisis at the enterprise it is proposed to use the model of automata theory. At the second stage it is proposed to identify the main causes of the onset of crisis. The causal connections of a crisis are required sources of forming the necessary information to determine the probability of a crisis in the company. The information database to form a forecasting model of crisis was defined. The next stage in the analysis of the crisis is analysis of costs of the crisis. It has been propose for involves the assessment of the loss, determining the amount of liabilities, estimates of expected financial impact of a crisis. Analyze available resources that can be produced to prevent or overcome the crisis. The analysis of crisis is the use of suggested methodological approach that makes it possible to choose the anti-crisis business strategy and to evaluate consequences of the crisis for certain scenarios. Result of forecasting of crises has a specific meaning to the strategy of the company, and forecasting tool must meet certain requirements to provide qualitative prediction. Prediction of crisis allows monitoring, evaluation and analysis of the company; identify change trends of factors internal and external environment; identify negative and positive effects that can to influence the process of development. Conclusions and directions of further researches. As a result it has been determined that the crisis caused by the emergence different spheres of activities. Such crises are identified the results of activity. Since, the analysis of the crisis illustrates the importance of the crisis prediction. This analysis reveals the probability of the crisis in the company, determines the causes of the crisis. In further researches the main list of the indicators of crisis for enterprises of different industries should be identified and a model of crisis prediction should be generated.

Zohre shahrokh dehdashti, Mehdi Jafarzadeh kenari, Alireza Bahkshizadeh

In recent years, discussion and scrutiny about brand has found especial place in science and university assembly and place in a realm of trade too. Many of searchers and companies managers has conclude that certainly, brand and branding science is worthest asset for a company for improvement of marketing process. Yet, brand identity which is an intra-organizational factor and one of the most important discussions on marketing and brand is considered in a few studies. On this basis, present study with the purpose of studying the impact of brand identity impact on brand loyalty development is conducted in food industry (dairy products). In present study, Kaleh brand (Kaleh Dairy Products Company) as a well – recognized brand in Iran is selected for studying. All customers of the company in Tehran Metropolitan are selected as research statistical population and a sample of 475 customers was chosen. This is a survey – type research in which questionnaire is used to collect data. To analyze and confirm model, Structural Equations Modeling (SEM) and Confirmatory Factor Analysis (CFA) techniques are utilized. According to research findings, the impact of brand identity on brand loyalty in food industry was confirmed. Brand with strong identity is the origin of forming long term relationships between customer and company, and it is result will be loyalty.

Slaven Ravlić