CrossRef Open Access 2025

From Packaging to Posts: Multimodal Marketing Strategies for Alternative Proteins in Germany

Luisa Dietze Claas Christian Germelmann Tina Bartelmeß

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Luisa Dietze

Claas Christian Germelmann

Tina Bartelmeß

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Dietze, L., Germelmann, C.C., Bartelmeß, T. (2025). From Packaging to Posts: Multimodal Marketing Strategies for Alternative Proteins in Germany. https://doi.org/10.1080/10454446.2025.2595012

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Informasi Jurnal

Tahun Terbit: 2025
Bahasa: en
Sumber Database: CrossRef
DOI: 10.1080/10454446.2025.2595012
Akses: Open Access ✓