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S2 Open Access 2021
Factor Analysis as a Tool for Survey Analysis

Noora Shrestha

Factor analysis is particularly suitable to extract few factors from the large number of related variables to a more manageable number, prior to using them in other analysis such as multiple regression or multivariate analysis of variance. It can be beneficial in developing of a questionnaire. Sometimes adding more statements in the questionnaire fail to give clear understanding of the variables. With the help of factor analysis, irrelevant questions can be removed from the final questionnaire. This study proposed a factor analysis to identify the factors underlying the variables of a questionnaire to measure tourist satisfaction. In this study, Kaiser-Meyer-Olkin measure of sampling adequacy and Bartlett’s test of Sphericity are used to assess the factorability of the data. Determinant score is calculated to examine the multicollinearity among the variables. To determine the number of factors to be extracted, Kaiser’s Criterion and Scree test are examined. Varimax orthogonal factor rotation method is applied to minimize the number of variables that have high loadings on each factor. The internal consistency is confirmed by calculating Cronbach’s alpha and composite reliability to test the instrument accuracy. The convergent validity is established when average variance extracted is greater than or equal to 0.5. The results have revealed that the factor analysis not only allows detecting irrelevant items but will also allow extracting the valuable factors from the data set of a questionnaire survey. The application of factor analysis for questionnaire evaluation provides very valuable inputs to the decision makers to focus on few important factors rather than a large number of parameters.

1842 sitasi en Mathematics
S2 Open Access 2012
Sentiment Analysis and Opinion Mining

Lei Zhang, B. Liu

Sentiment analysis and opinion mining is the field of study that analyzes people's opinions, sentiments, evaluations, attitudes, and emotions from written language. It is one of the most active research areas in natural language processing and is also widely studied in data mining, Web mining, and text mining. In fact, this research has spread outside of computer science to the management sciences and social sciences due to its importance to business and society as a whole. The growing importance of sentiment analysis coincides with the growth of social media such as reviews, forum discussions, blogs, micro-blogs, Twitter, and social networks. For the first time in human history, we now have a huge volume of opinionated data recorded in digital form for analysis. Sentiment analysis systems are being applied in almost every business and social domain because opinions are central to almost all human activities and are key influencers of our behaviors. Our beliefs and perceptions of reality, and the choices we make, are largely conditioned on how others see and evaluate the world. For this reason, when we need to make a decision we often seek out the opinions of others. This is true not only for individuals but also for organizations. This book is a comprehensive introductory and survey text. It covers all important topics and the latest developments in the field with over 400 references. It is suitable for students, researchers and practitioners who are interested in social media analysis in general and sentiment analysis in particular. Lecturers can readily use it in class for courses on natural language processing, social media analysis, text mining, and data mining. Lecture slides are also available online.

6686 sitasi en Engineering, Computer Science
S2 Open Access 2001
The Content Analysis Guidebook

Kimberly A. Neuendorf

Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis. The Content Analysis Guidebook provides readers: • Numerous examples from across the social sciences • Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research • Pedagogical tools in an easy to understand format

9155 sitasi en Computer Science
S2 Open Access 1989
Analysis of Panel Data

C. Hsiao

Now in its fourth edition, this comprehensive introduction of fundamental panel data methodologies provides insights on what is most essential in panel literature. A capstone to the forty-year career of a pioneer of panel data analysis, this new edition's primary contribution will be the coverage of advancements in panel data analysis, a statistical method widely used to analyze two or higher-dimensional panel data. The topics discussed in early editions have been reorganized and streamlined to comprehensively introduce panel econometric methodologies useful for identifying causal relationships among variables, supported by interdisciplinary examples and case studies. This book, to be featured in Cambridge's Econometric Society Monographs series, has been the leader in the field since the first edition. It is essential reading for researchers, practitioners and graduate students interested in the analysis of microeconomic behavior.

8446 sitasi en Computer Science, Mathematics

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