Semantic Scholar Open Access 2002 751 sitasi

Crossing the chasm : marketing and selling high-tech products to mainstream customers

Geoffrey A. Moore

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Topik & Kata Kunci

Engineering

Penulis (1)

Geoffrey A. Moore

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Moore, G.A. (2002). Crossing the chasm : marketing and selling high-tech products to mainstream customers. https://www.semanticscholar.org/paper/c22f7cdd9ec214e4583c241208ded7bdbf13eac1

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Tahun Terbit: 2002
Bahasa: en
Total Sitasi: 751×
Sumber Database: Semantic Scholar
Akses: Open Access ✓