Semantic Scholar Open Access 1997 544 sitasi

Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

Bernd H. Schmitt Alex Simonson Tom Peters

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Topik & Kata Kunci

Engineering

Penulis (3)

Bernd H. Schmitt

Alex Simonson

Tom Peters

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Schmitt, B.H., Simonson, A., Peters, T. (1997). Marketing Aesthetics: The Strategic Management of Brands, Identity and Image. https://doi.org/10.2307/1511791

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Informasi Jurnal

Tahun Terbit: 1997
Bahasa: en
Total Sitasi: 544×
Sumber Database: Semantic Scholar
DOI: 10.2307/1511791
Akses: Open Access ✓