Semantic Scholar Open Access 2017 7 sitasi

Factors Influencing Consumers' Attitude, Intention and Behavior towards Short Message Service-Based Mobile Advertising in Pakistan

M. Shaheen R. Lodhi Z. Mahmood H. Abid

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Topik & Kata Kunci

Engineering

Penulis (4)

M. Shaheen

R. Lodhi

Z. Mahmood

H. Abid

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Shaheen, M., Lodhi, R., Mahmood, Z., Abid, H. (2017). Factors Influencing Consumers' Attitude, Intention and Behavior towards Short Message Service-Based Mobile Advertising in Pakistan. https://www.semanticscholar.org/paper/8fd68ac26660fdf9fcb87d830fbfb24e71deed92

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Tahun Terbit: 2017
Bahasa: en
Total Sitasi: 7×
Sumber Database: Semantic Scholar
Akses: Open Access ✓