Cultural Heritage-based Museum Development Strategy in Siak Sri Indrapura Regency

The Siak District Government has long tried to advance the tourism sector by utilizing the rich heritage of the Malay cultural history of the Kingdom of Siak Sri Indrapura. These efforts have strengthened since the establishment of the vision of becoming the centre of Malay culture and the mission of Siak Regency to become a major tourism destination in Riau Province. This research aims to offer a development strategy for Malay historical and cultural heritage museums in Siak Regency to support the achievement of Siak's vision as a Malay cultural centre. This research uses a qualitative method to analyze the potential of Malay historical and cultural heritage in Siak for the development of the Balairung Sri Museum of Siak Regency. Data were obtained through observation, FGD, survey, literature study and documentation. The results of this study indicate that Siak Regency needs a museum that presents Malay historical and cultural heritage comprehensively, including history and 11 objects of cultural promotion, thus distinguishing it from the previous museum. The development of the museum needs to pay attention to various important aspects related to the presentation of collections, distinctiveness and the role of Balairung Sri in its time.