An Open Workflow Model for Improving Educational Video Design: Tools, Data, and Insights

Educational videos are widely used across various instructional models in higher education to support flexible and self-paced learning. However, student engagement with these videos varies significantly depending on how they are designed. While several studies have identified potential influencing factors, there remains a lack of scalable tools and open datasets to support large-scale, data-driven improvements in video design. This study aims to advance data-driven approaches to educational video design. Its core contributions include: (1) a workflow model for analysing educational videos; (2) an open-source implementation for extracting video metadata and features; (3) an accessible, community-driven database of video attributes; (4) a case study applying the approach to two engineering courses; and (5) an initial machine learning-based analysis to explore the relative influence of various video characteristics on student engagement. This work lays the groundwork for a shared, evidence-based approach to educational video design.