arXiv Open Access 2020

Strategies for an efficient official publicity campaign

Juan Neirotti

Lihat Sumber

Abstrak

We consider the process of opinion formation, in a society where there is a set of rules, $B$. These rules change over time due to the drift of public opinion, driven in part by publicity campaigns. Public opinion is formed by the integration of the voters' attitudes which can be either conservative (in agreement with $B$) or liberal (in agreement with peer voters). These attitudes are represented in the phase space of the system by stable fixed points. In the present letter we study the properties that an official publicity campaign must have in order to turn the public opinion in favor of $B.$

Topik & Kata Kunci

physics.soc-ph cond-mat.dis-nn

Penulis (1)

Juan Neirotti

Format Sitasi

APA MLA BibTeX

Neirotti, J. (2020). Strategies for an efficient official publicity campaign. https://arxiv.org/abs/2005.10710

Akses Cepat

Lihat di Sumber

Informasi Jurnal

Tahun Terbit: 2020
Bahasa: en
Sumber Database: arXiv
Akses: Open Access ✓