Hasil untuk "Social responsibility of business"

H. Jenkins

Nan Ye, Tung-Boon Kueh, L. Hou et al.

Abstract The involvement of corporate social responsibility (CSR) in sustainable development (SD) is becoming a popular topic on research and business domain. However, the co-themed research is still rather new and hasn’t been fully studied. An in-depth bibliometric analysis using the ‘CiteSpace’ software is applied to analyze and visualize the knowledge map of the CSR research related to SD. Main findings show that the CSR involvement in SD is a lasting but recent prosperous research topic. The top 3 influential journals in this area are Corporate Social Responsibility and Environment Management; Sustainability; and Journal of Cleaner Production. Porter ME, Carroll AB, etc., are the most impactful authors. The co-author network is fragmented, while cross-national co-operations occur in groups. 11 clusters are identified to be highly concerned, among which, “stakeholder” and “NGO” are long lasting till now. 13 burst terms has changed over 15 years (2005–2019) indicated the research frontiers evolution in this field, with the earliest “sustainability” to “strategy”, “performance” and then “stakeholder”, “developing country”, “disclosure” and “supply chain management”, etc., and “climate change” being the newest but strongest. Four stages of the evolution can be identified: initial phase (1997–2004), debating phase (2005–2009), rapid developing phase (2010–2013), and research specialization phase (2014–2019). Finally, contributions, limitations and further research directions are discussed.

Amr Elalfy, Nicholas Palaschuk, Dina El-Bassiouny et al.

Amidst a contemporary culture of climate awareness, unprecedented levels of transparency and visibility are forcing industrial organizations to broaden their value chains and deepen the impacts of Corporate Social Responsibility (CSR) initiatives. While it may be common knowledge that the 2030 agenda cannot be achieved on a business-as-usual trajectory, this study seeks to determine to what ends the United Nations Sustainable Development Goals (SDGs) have impacted CSR research. Highlighting linkages and interdependencies between the SDGs and evolution of CSR practice, this paper analyzes a final sample of 56 relevant journal articles from the period 2015–2020. With the intent of bridging policy and practice, thematic coding analysis has supported the identification and interpretation of key emergent research themes. Using three descriptive categorical classifications (i.e., single-dimension, bi-combination of dimensions, sustainability dimension), the results of this paper provide an in-depth discussion into strategic community, company, consumer, investor, and employee foci. Furthermore, the analysis provides a timely and descriptive overview of how CSR research has approached the SDGs and which ones are being prioritized. By deepening the understanding of potential synergies between business strategy, global climate agendas and the common good, this paper contributes to an increased comprehension of how CSR and financial performance can be improved over the long-term.

Kirsten A. Cook, Andrea M. Romi, D. Sánchez et al.

We examine two important channels through which corporate social responsibility (CSR) affects firm value: investment efficiency and innovation. We find that firms with higher CSR performance invest more efficiently - these firms are less prone to invest in negative NPV projects (overinvestment) and less prone to forego positive NPV projects (underinvestment). We also find that firms with higher CSR performance generate more patents and patent citations. Causal mediation analysis indicates that firms with higher CSR performance are more profitable and valuable, consequences partially attributable to efficient investments and innovation. These results, robust to alternate model specifications, lend support to enlightened stakeholder theories (Jensen 2001 and Porter and Kramer 2011).

Chunyan Xie, R. Bagozzi, K. Grønhaug

Abstract We investigate the effect of corporate social responsibility (CSR) on consumer advocacy behaviors toward corporate brands. We focus on the mediating roles of positive moral emotions (awe, gratitude, and elevation) and attitudes. The moderating effects of social justice values and empathy on such mediation processes are further explored. A between-subjects field experiment is used to test our hypotheses on a sample of adult consumers. The results show that both positive moral emotions and attitudes mediate the effect of perceived CSR actions on brand advocacy behaviors; however, social justice values and empathy play a different role in regulating the elicitation of moral emotions and attitudes, depending on the type of CSR actions. We add to extant research on CSR and consumer-brand relationships by showing that CSR actions influence brand advocacy of corporate brands and further providing an integrated theoretical framework to explain psychological mechanisms underlying such an effect.

Martono Anggusti, Fitri Yanni Dewi Siregar, Ruetaitip Chansrakaeo

Introduction: Corporate Social Responsibility (CSR) has evolved over time, reflecting changes in corporate thinking and practices regarding their relationships with society and the environment. Purposes of the Research: This research aims to analyze the regulation and implementation of CSR in Indonesia to compare it with CSR regulations in other Southeast Asian countries, namely Malaysia and Thailand. Methods of the Research: This research is a normative legal study that emphasizes a conceptual and legislative approach. Results of the Research: The development of the concept of CSR began in the 18th century by Robert Owen, who provided facilities for employees. CSR rapidly evolved in the 20th century, with large companies in the US establishing social departments. Milton Friedman's thinking about profit as the primary goal of business and John Elkington's concept of the "triple bottom line" also influenced the development of CSR. CSR functions as the moral responsibility of companies towards society and the environment, implemented through transparency, ethics, and responsible business decisions. In Indonesia, CSR has been regulated by law since 2007, with the aim of improving the quality of life and supporting sustainable development. A comparison of CSR regulations in Indonesia, Malaysia, and Thailand shows that although their goals are similar, namely to encourage corporate contributions to social and environmental development, their approaches differ. Indonesia implements strict legal obligations, Malaysia combines voluntary elements with supportive regulations, while Thailand prioritizes a cultural and voluntary approach with government recognition. Thailand is recognized as the best example in the implementation of CSR in ASEAN, with a higher quality of implementation compared to other countries.

Masatoshi Hara

This study explores the influence of sustainable business strategies and facilitative policy frameworks on ASEAN companies' upgrading and integration into global supply chains (GSCs). The study employs a qualitative document analysis approach to critically examine 12 national and regional policy reports, 6 international institutional reports, and 12 firm-level sustainability and annual reports. Thematic coding and cross-case comparative analysis were conducted using ATLAS.ti software to determine main drivers of sustainable GSC involvement at firm and policy levels. There are suggested and argued conceptual frameworks: the Sustainable Value Chain Upgrading Framework and the Policy-Driven Sustainable Trade Framework. Evidence indicates that firms embracing environmental, social, and governance (ESG) values, circular economy approaches, and innovation investment possess higher market positioning and supply chain resilience. Meanwhile, green growth policies at the national level and international efforts promoting sustainable trade assist in guaranteeing main compliance reduction and corporate sustainability uptake incentives. Cross-country analysis reveals growing convergence towards ASEAN global ESG standards among ASEAN firms, with differences in social impact strategies localized. The article contributes to the existing literature by integrating firm- and policy-level perspectives and offers practical recommendations to policymakers and business managers interested in pursuing economic upgrading through sustainability in the region. The findings call for dynamic firm-policy interactions to attain resilient, inclusive, and sustainable engagement in global value chains.

Avinash Betala, Masatoshi Hara

The Indian aquaculture industry, a global leader, faces persistent challenges in marketing, pricing, and supply chain management that limit profitability and market expansion. This study investigates how marketing channels, pricing strategies, and supply chain practices influence commercial success, focusing on West Godavari (Andhra Pradesh), Hooghly (West Bengal), and Kollam (Kerala). Semi-structured interviews with 45 stakeholders, including farmers, marketers, and supply chain managers—reveal that using online platforms and targeting export markets significantly enhances reach and profitability. Value-based pricing improves margins by aligning prices with product quality and customer perception. Efficient supply chain management, particularly through blockchain and automation, is vital for maintaining product integrity and meeting market demands. However, high implementation costs, lack of technical expertise, and resistance to change hinder adoption, especially among smaller operators. The study concludes that sustainable growth requires integrating diversified marketing strategies, value-driven pricing, and tech-enabled logistics. Key recommendations include investing in digital tools, embracing innovation, and fostering stakeholder collaboration to address operational barriers and strengthen the industry’s economic impact.

Socrates Deza-De-Souza-Ferreyra, Maria Jeanett Ramos-Cavero, Franklin Cordova-Buiza

This study examined the relationship between organic positioning strategies and the behavior of digital consumers in real estate companies in Peru, a topic of growing importance given the expanding role of digital marketing in the real estate sector. The primary objective was to determine the effectiveness of SEO strategies in influencing consumer behavior. A quantitative methodology was adopted, employing a non-experimental, cross-sectional, and correlational design. 100 real estate SEO experts in Peru, who were recruited from LinkedIn, were surveyed. Data were collected through surveys, and the analysis was conducted using the SPSS statistical software. The findings revealed that brand awareness, keyword analysis, and marketing strategy are pivotal components in the development of successful SEO approaches. Simultaneously, factors such as brand awareness, marketing performance, and brand interaction emerged as critical influencers of digital consumer behavior. The statistical analysis yielded a Pearson correlation coefficient of 0.707, indicating a strong positive relationship between organic positioning strategies and digital consumer behavior. These results underscore the practical value of implementing effective SEO strategies in enhancing consumer engagement and behavior in the digital space. In conclusion, the study demonstrates that well-executed organic positioning strategies can significantly improve digital consumer behavior, offering valuable insights for real estate companies seeking to optimize their digital marketing efforts. This highlights the importance of incorporating targeted SEO techniques to strengthen brand presence and drive consumer engagement in an increasingly competitive market.

Long Cuu Hoang, Thu Hoang Minh Nguyen, Thanh Sang Tran et al.

This research explores how customer engagement with the F&B brand’s dedication to social responsibility, sustainable business practices, and corporate governance influences impulsive buying. An online survey was requested, and a total of 322 participants were chosen for data analysis. To conduct statistical analysis, partial least squares structural equation modeling (PLS-SEM) was used with the SmartPLS3 program. The findings reveal that F&B brands’ ESG practices (environmental, social, and governance) influence customer engagement and impulsive buying tendency. It confirms that strong ESG efforts lead to higher customer engagement, with the social pillar having the strongest impact. Engaged customers, especially those valuing ESG, are more likely to impulsively buy products aligning with their values. Based on the results, both theoretical and practical implications are suggested to focus on social responsibility initiatives like employee well-being and diversity programs, followed by using time-sensitive marketing like limited-edition items to create urgency and boost sales.

Marco Valerio Rossi, Francesca Faggioni, Alfredo Sagona et al.

Purpose. This paper systematically reviews the current literature on Greenwashing, aiming to organize existing knowledge on the phenomenon. The research investigates and categorizes the main sub-topics within the broader realm of greenwashing, providing deeper insights and suggesting areas for future research. Design/methodology/approach. Employing a qualitative design and Latent Dirichlet Allocation (LDA) analysis, a systematic literature review has been conducted, analyzing a dataset of 1,846 original contributions. Findings. The analysis identified six sub-topics of greenwashing and three macro-categories: 1) Business-related effects, such as impacts on business credibility and brand; 2) Consumer-related effects, including implications for human rights and consumptions; and 3) Social-related effects, encompassing greenwashing regulation and its relationship with Corporate Social Responsibility. The study concludes by discussing implications for consumers, managers, and policymakers. Originality/value.  Unlike previous systematic reviews of Greenwashing concept, this study focuses on establishing a comprehensive and holistic framework of the main aspects within this field of research, rather than analyzing just specific sub-elements.

J. Benitez, Laura Ruiz, Ana Castillo López et al.

This study analyzes the relation between the firm's corporate social responsibility (CSR) activities, employer reputation, and social media in the academic conversation on business value of technology. Motivated by the controversy over the function of social media in the firm's generation of value from CSR activities, this study hypothesizes that firms that perform CSR activities may become better employers and that this positive relationship may be stronger when firms leverage social media technologies. We explain this effect of social media by arguing that these social technologies enable higher social visibility and exposure/credibility. We tested our research model with data from 100 organizations in Spain. The results provided two key insights: 1) CSR activities enable firms to build greater employer reputation; and 2) social media capability amplifies the effect of CSR activities on employer reputation. This study contributes to Information Systems and Business Ethics research by arguing theoretically and demonstrating empirically that leveraging a technology such as social media generates business value through maximization of the positive impact of CSR activities on employer reputation of the firm.

Sara Baskentli, Sankar Sen, Shuili Du et al.

Abstract Based on the central premise that corporate social responsibility (CSR) actions are inherently moral acts, we draw upon moral foundations theory to investigate the extent to which consumers' moral foundations affect their pro-company behaviors based on CSR domains. In two studies, our results reveal that when consumers' moral foundations are congruent with CSR domains, positive pro-company behaviors increase. Moreover, this congruency effect is observed only in positive CSR actions but not in CSR lapses. Lastly, we introduce consumer-company identification as the underlying process driving the consumer-domain congruence effect on pro-company reactions. Theoretical contributions and practical implications for marketers are discussed.

Abhi Bhattacharya, Valerie Good, H. Sardashti et al.

Mehrnaz Ashrafi, Gregory M. Magnan, M. Adams et al.

To unlock the potential for corporations to play a more proactive role in sustainable development, it is critical to have a fundamental understanding of the pathways leading to a responsible and sustainable business. This study explores contributions of theories of the firm in explicating why and how integrating corporate social responsibility (CSR) and corporate sustainability (CS) into business strategic decisions and operation processes helps to improve the viability of corporations. The research objective is addressed through a narrative review of relevant literature by following the developmental and evolutionary sequences in business responsibility and sustainability while contemplating the connections between CSR and CS through the lens of the dominant theoretical perspectives underpinning the concepts. The study posits an integrative theoretical framework that offers supports for embedding CSR and CS into a corporate business strategy. It discusses that corporate choice of CSR and CS actions and policies is supported by dual internal and external mechanisms based on resource-based theory and institutional theory. This is to meet the interests and expectations of internal and external stakeholders, the basis upon which stakeholder theory is constructed. Findings from this review corroborate the proposition that the three theories of resource-based, institutional, and stakeholder could be used as the primary approach to explain corporate recognition of the need for CSR and CS, and further build a coherent platform to support corporate choice and adoption of CSR and CS in business strategy.

D. Bahta, Jiang Yun, Rashidul Islam et al.

Purpose The purpose of this paper is to examine corporate social responsibility (CSR) and its effect on small and medium enterprises’ (SMEs) innovation capability and financial performance from the perspective of a developing country. It also aims to explore the role of innovation capability as a mediating factor in the linkage between CSR and SMEs’ financial performance. Design/methodology/approach A questionnaire was distributed among managers/owners of the sampled companies. Using a data set of 402 Eritrean firms and partial least squares structural equation modeling, direct and mediating effects were tested. Findings The result reveals that CSR has a positive and significant effect on the financial performance and innovation capability of SEMs. Besides, innovation capability has a positive and significant effect on the business performance of SMEs. The result also supports a partial mediation effect of innovation capability on the association between CSR and firm performance. Practical implications The findings from this research could enhance the awareness of the entrepreneurs, researchers and policymakers on CSR-SMEs’ relationship and help understand the importance of CSR as a crucial driver mechanism for companies to become more innovative and competitive. Originality/value By empirically examining the relationship between CSR, innovation capability and performance in SMEs, this study contributes to the ongoing scholarly discussion on the linkage between CSR and financial performance. Also, to the best of the authors’ knowledge, no other study investigated the mediating role of innovation capability on the link between CSR activities and firms’ financial performance in SMEs from a developing country perspective, making substantial contributions to research in terms of theory, practice and policy.

Mallika Tamvada

Abstract While an emerging literature considers Corporate Social Responsibility (CSR) as obligatory, voluntarism has dominated the scholarship and policymaking related to CSR. Almost parallel to this literature, the field of law has conceived and advanced the concept of Business and Human Rights (BHR) for addressing the human rights impacts of corporations. A new wave in the literature is exploring the relationship between these two disparate fields to bridge the corporate accountability gap. Contributing to this emerging debate, this paper develops a new CSR-BHR integrated framework that presents a unified approach towards corporate accountability. The new Framework offers a taxonomy of CSR-BHR strategies that firms can select from to prioritise their CSR-BHR activities for optimising their social contributions. It provides a new foundation for developing consistent policymaking on corporates’ social obligations across the world.

Wiid J.A., Cant M.C.

Branding is a crucial resource for small and medium-sized enterprises (SMEs). The aim was to explore SME owners’ perceptions of branding, and to determine whether these perceptions had an impact on the marketing focus of the enterprise. Theoretical framework: The theoretical discussion in the first place in the covers SMEs in the South African setting. Secondly it addresses the value and importance of branding. The latter was used in modeling the effect of perceived value of brand on the enterprise marketing orientation. This study uses a quantitative approach with data sources derived from the distribution of self-administered questionnaires which were hand-delivered to SMEs. A total of 265 useful responses were received back, the data was analyzed using SPSS version 28. Findings: SME owners are aware of the value of branding and opine that marketing efforts are geared to establish a branded enterprise. The findings revealed that SME owners’ perceptions of branding had no statistically significant effect on the marketing focus of the establishment, yet a positive correlation was identified amongst their perceptions of branding constructs and their marketing focus. It appears that South African SME’s owners and managers lacked the skills and knowledge to establish a branded enterprise. SME owners and managers are schooled in branding strategies and that business schools develop tutorial matter in this regard as part of their social corporate responsibility initiatives. Original/value: The study provides some solutions and recommendation for SME’s in terms of brand building. Furthermore, it contributes to the conceptualization of branding theory in a SME setting.

Widiasih N.L.P.S., Wiagustini N.L.P.

The development of the world in the current era of globalization is accompanied by competitive business competition. Companies try to place themselves in a stable and competitive position to survive and develop. The banking sector has an important role as the main driver of economic growth in Indonesia. This research aims to explain the effect of financial performance and good corporate governance on firm value moderated by corporate social responsibility variables. This research was conducted in the banking sector listed on the Indonesia Stock Exchange for 2017-2021. Sampling in this study used saturated/census sampling techniques, namely as many as 195 data units. The data analysis technique used in this research is Moderated Regression Analysis (MRA) using the Statistical Product and Service Solution (SPSS) program. The study results show that 1) Financial Performance positively and significantly affects Firm Value; 2) Good Corporate Governance positively and significantly affects corporate value; 3) Corporate Social Responsibility can moderate the Financial Performance variable on Company Value; 4) Corporate Social Responsibility can moderate the Good Corporate Governance variable on Company Value.

Anca Cristina Stanciu, Irena Niculita

Social responsibility is at the same time a mode of action, an attitude or a state of mind that a company adopts in its relationship with consumers or users but also with its business environment. Considering the responsibility that retailers bear in their relationship directly with customers and the fact that this is the interface where the goods leave the sphere of circulation and enter the sphere of consumption, they have an extremely important role in assuming the principles of social responsibility. Therefore, the present work aims to highlight this role as well as the concerns currently existing in this direction.