Hasil untuk "Commerce"

William H. DeLone, E. McLean

Shahriar Akter, S. Wamba

There has been an increasing emphasis on big data analytics (BDA) in e-commerce in recent years. However, it remains poorly-explored as a concept, which obstructs its theoretical and practical development. This position paper explores BDA in e-commerce by drawing on a systematic review of the literature. The paper presents an interpretive framework that explores the definitional aspects, distinctive characteristics, types, business value and challenges of BDA in the e-commerce landscape. The paper also triggers broader discussions regarding future research challenges and opportunities in theory and practice. Overall, the findings of the study synthesize diverse BDA concepts (e.g., definition of big data, types, nature, business value and relevant theories) that provide deeper insights along the cross-cutting analytics applications in e-commerce.

Kem Z. K. Zhang, Morad Benyoucef

Li Xiang, Xiabing Zheng, Matthew K. O. Lee et al.

Yeolib Kim, R. Peterson

Yulia W. Sullivan, D. Kim

Hui Han, Hongyi Xu, Hongquan Chen

Abstract Social commerce contributes multi-disciplinary knowledge concerning psychology, sociology, computer science, and marketing in business. Its development complicated due to various fields involved that range from arithmetic patterns to marketing management. In this study, we conduct a systematic review of social commerce research by synthesizing 407 papers from academic publications between 2006 and 2017. This study focuses on three overarching questions: (1) What is current social commerce research? (2) Which research methods have been used in social commerce? (3) What are some potential areas for social commerce research in the future? We delineate the various facets of social commerce – definitions, differences, types and technologies, challenges and benefits, models and frameworks – in an all-encompassing taxonomy that enables us to answering the first question. To solve the second question, we applied different methods and techniques. Finally, we offer guidelines on the directions for future research, and intend that this work will serve as a roadmap for understanding the research literature within the field of social commerce.

Imene Ben Yahia, Nasser Al-Neama, L. Kerbache

Yasmine Bedoui, Zein Kallas, Adrià Menéndez i Molist et al.

Pricing is an essential element that significantly impacts the supply chain mechanisms. The primary objective of this study is to explore the transmission of producer-to-consumer prices in the Spanish fresh tomato industry. Employing the Threshold Vector Autoregressive model, and subsequently utilizing the Generalized Impulse Response Function, we investigated the nonlinear price adjustments that occur in response to positive and negative shocks affecting both tomato prices of consumers and producers. The findings show a clear pattern of distinct reactions between segments in response to shocks. Specifically, the speed and intensity of consumer price responses to producer price shocks appear to surpass those observed when producer prices respond to consumer price shocks. Furthermore, it is evident from the current research that the behavior of producers has evolved from earlier studies that utilized outdated information, suggesting a more competitive approach. The research identifies a new trend in producer behavior within the supply chain. By analyzing tomato price fluctuations, it advances current knowledge and provides essential market insights to support informed decision-making.

Y. Vakulenko, Poja Shams, D. Hellström et al.

The remarkable growth of e-commerce has defined the recent years of various industries worldwide. Driven by consumers, the e-commerce surge (e-retail in particular) stems from the final leg of the supply chain: the last mile. As the growing flow of e-commerce orders continues to generate new records for annual revenues, key actors in the last mile face the challenges of increasing customer demands and transportation volumes. In response, e-retailers and logistics service providers seek innovative service solutions, often powered by technological advancements. This study consisted of focus group interviews and a usability test that incorporated an innovative technology in the delivery service. The study provides insights into how service innovation affects e-customer behavior and presents a basic map of the e-customer journey. The findings also provide a foundation for improving management of the customer experience and aiding managerial decision-making when designing new e-commerce last mile services.

Jiabao Lin, Zhimei Luo, Xusen Cheng et al.

Abstract Prior studies highlight consumer behavior in social commerce from the perspective of relational exchange, while culture-driven aspects have been neglected. Given cultural uniqueness in China, this study develops a research model to explore the effects of key social commerce affordances on swift guanxi dimensions and subsequent purchase intention. Data from 450 agricultural product consumers in social commerce were used in PLS analysis for testing the proposed research model. The results indicate that interactivity, stickiness, and word of mouth exert positive effects on mutual understanding, reciprocal favor, and relationship harmony, to various degrees. In turn, swift guanxi dimensions are determinants of consumers’ purchase intention in social commerce.

Daniel Tolstoy, Emilia Rovira Nordman, S. Hånell et al.

Abstract There is an urgent need in the field of international entrepreneurship to elucidate how SMEs can pursue new opportunities in a digital international business environment. The purpose of this study is to examine, by using effectuation theory, the processes by which retail SMEs develop international e-commerce in foreign markets. This research is based upon qualitative data from three Swedish retail-SMEs. This study makes a theoretical contribution to international entrepreneurship research by providing more granular insights into the actual drivers of e-commerce internationalisation. In particular, this study illustrates how capabilities underlie the processes of international e-commerce development.

Chairul Abd. Halik, Irfan Zamzam, Hartaty Hadady et al.

While existing research has explored the effectiveness of the recess budget of Regional People's Representative Council (Dewan Perwakilan Rakyat Daerah—DPRD) members in absorbing community aspirations in regions in Indonesia, there is a specific need to examine the alignment of budget expenditures with actual outcomes. This study assesses how effectively the DPRD members of North Maluku use the recess budget to capture community aspirations and prioritize them within DPRD’s strategic plans. Utilizing a qualitative, phenomenological approach, the research involved DPRD members, the Local Government Budget Team, and experts or academics. Data were gathered through interviews and documentation, analyzed using Miles and Huberman’s interactive model. The findings indicate that the recess budget has been used effectively, meeting all eight effectiveness criteria. The process of prioritizing community aspirations in the development of DPRD’s strategic agenda is done subjectively by DPRD members, focusing on urgent needs in alignment with the priorities of the Regional Medium-Term Development Plan (Rencana Pembangunan Jangka Menengah Daerah—RPJMD), and influenced by the initial locations visited during recess, discussions with the community, and direct engagement with relevant community issues.

Vivian Vivian, Heru Wijayanto Aripradono

Healthy snacks are often one of the forgotten options for some people, with the mindset “Healthy snacks are not tasty, healthy snacks are tasteless.” However, not all healthy snacks are bland, it's more about the food we eat with the original or natural flavour of the food itself and no MSG added to the food. As awareness about the importance of healthy eating increases, there is a need to change consumer perceptions that healthy snacks are also delicious. Besides, there are some consumers who are confused to find healthy yet tasty snacks. In this case, an analysis of consumer perception for healthy snacks in Batam city will be conducted. This research will use qualitative methods in the form of interview, observation and the design thinking approach. The design thinking approach includes the stages of empathize, define, ideate, prototype and test to understand consumer needs and formulate problems. With this method, it is expected to create solutions to consumer perception for healthy snacks and provide one example of a healthy snack product idea.

Ying Wang, F. Jia, T. Schoenherr et al.

Abstract Cross-border e-commerce is becoming increasingly popular around the world. With the development of technology, competition has gradually shifted from commodity-based attributes, such as cost and quality, to a supply chain's service capacity for e-commerce. Within this context, the present paper delineates how cross-border e-commerce firms can generate supply chain service capabilities that yield improvements in supply chain relationship quality to e-tailors and other platform users. Insights are derived through data collected via a multiple case study approach based on four Chinese cross-border e-commerce enterprises (OSell, Zongteng, BizArk and Linca); data were collected from 41 semi-structured interviews, field visits and secondary data. Relying on the service-dominant logic as the theoretical foundation, we identify three supply chain resources (flows related to information, logistics and finance) and their interplay as being critical for the development of supply chain service capabilities, which in turn lead to an improvement in the quality of supply chain relationships (assessed by the dimensions of trust improvement/commitment, risk mitigation, and customer satisfaction). The results offer important insights into how to best manage supply chain resources in relation to the three flows by cross-border e-commerce firms in order to foster relationship quality, an attribute that has become so critical today for competitive differentiation.

J. Sohn, J. K. Kim

Abstract Social commerce has recently expanded to operate in real time. Social commerce is a subset of social network services. It has been expanding ever since it started. The business model associated with social commerce is simple and has great potential to generate big sales. As such, the social commerce market is expected to increase sharply. The extent to which consumers adapt to service innovations that differ from existing business transaction will determine the growth potential of social commerce in the future. Accordingly, social commerce attributes need to be better understood. The purpose of this study is to explore the attributes of social commerce and explain the purchase intentions of the increasing population of users. This study has two main findings. First, a factor analysis reveals five attributes that can be used to classify social commerce – economy, necessity, reliability, interaction, and sales promotion. Second, as a result of carrying out a multiple regression analysis, economy, necessity, reliability, and sales promotion are shown to affect purchase intentions. This study shows the possibility of configuring a general theory by generalizing social commerce features. The findings uncovered in this research can enable entrepreneurs in social-commerce businesses to attract far more customers by determining the reasons that drive purchases and needs. In addition, this research can aid in the development of strategies to manage social commerce more effectively.

Nan Chen, Yunpeng Yang

Abstract This study investigates the mediator effect of network structural embeddedness between customer experience and consumer purchase intention in the context of cross-border e-commerce. 321 copies of online questionnaires unfold cross-border online shopping experience. The structural equation model is built to analyze the mediator effect of network structural embeddedness. Network density, Network centrality separately plays a mediating role between website ease of use, website relationship service and consumer purchase intention. In contrast, both of them play a mediating role between customer cost and consumer purchase intention. The research suggests developing the relationship between consumers and e-commerce websites for cross-border e-commerce platforms from a network standpoint, but not only marketing.

Hatem Bugshan, R. Attar

With the rise of social commerce, new approaches such as sharing commerce in which the consumers, businesses and other stakeholders collaboratively perform various commercial activities and business interactions. Research relevant to information sharing activities in social commerce, the influence of trust on consumer behaviour, and intention to buy have been increasing in the past few years. However, most of the studies considered trust in a single dimension and its association with social, commercial, and technology factors. Investigating trust in the context of sharing commerce, a relatively new concept emerging in the recent years has been under researched. Focusing on this aspect, this study investigates the influence of trust in sharing commerce, social commerce information sharing, and perceived privacy risk on the intention to buy using a conceptual model reflecting the relationship between these constructs. Data was collected using an online questionnaire aimed at consumers from emerging markets in Asia through emails, and the data is analysed using PLS-SEM techniques. The results indicated that social commerce information sharing activities increases the trust in sharing commerce platforms and reduces perceived privacy risk, which can significantly improve the decision-making process and the intention to buy. This study demonstrates the link between social commerce information sharing, trust, perceived privacy risk, and intention to buy, and highlights the need to consider these constructs in social commerce research in emerging markets.

Ghada Taher

Electronic commerce plays an essential role in advancing information technology as well as communication. This is particularly true in the realm of the economy. In the age of globalizing economics, many markets have become progressively international and competitive. Even as the covid-19 pandemic further leads industries in heavily impacted areas to insource towards local production as global trade was blocked, e-commerce can aid the economy on a local scale. Furthermore, improvements on the internet, along with advancements in information technology, and the progress in logistics and deliveries have enabled nearly every business to buy, sell and liaise on a global scale. This has led to the unexpected interest in electronic commerce in societies. However, although e-commerce has dominated the marketplace, online services and trade, bring on various benefits as well as major key drawbacks. This paper sheds light on the key features of e-commerce and the drawbacks it brings on two, the organization as well as customers. Well, understanding the benefits and drawbacks is essential as a benefit for the customer might be translated into a drawback for the business organization. Prosperous business organizations are very aware of the benefits and drawbacks before venturing into any business decision. The paper concludes, Despite the disadvantages of e-commerce, the numerous advantages of this business manage to successfully attract the attention of both companies and customers. Technology is evolving tremendously, so it is possible to witness the prevention of technological defects in particular in the near future.

Jiabao Lin, Lei Li, X. Luo et al.

The recent COVID-19 pandemic has clearly shown how agricultural foods and e-commerce initiatives are critical for many organizations, regions, and countries worldwide. Despite this vital importance, prior IS research on the business value of IT has not paid enough attention to the potential specificities of the agribusinesses. This study examines the impact of e-commerce capability on business agility in agribusinesses. Using a sample of Chinese agriculture firms, we find that: 1) The e-commerce capability of agribusinesses enables two types of business agility: market capitalizing agility and operational adjustment agility, and 2) while environmental complexity positively moderates the effects of e-commerce capability on the market capitalizing agility and operational adjustment agility, environmental dynamism does not. This study contributes to the IS research on the business value of IT by providing an eloquent theoretical explanation and empirical evidence on how e-commerce capability help agricultural firms to thrive through complexity by enabling market capitalizing agility (strategic focus) and operational adjustment agility (operational focus).