This study examines the role of professional netiquette in Business English instruction within a digitalized learning environment for management students. As communication in modern business increasingly relies on email, messaging platforms, video-conferencing, and Learning Management Systems, digital etiquette has become essential for maintaining professionalism and communicative effectiveness. Using a descriptive qualitative design, this study analyzed three units of Speaking and Business English instructional materials from the Management Department, focusing on learning objectives, instructional activities, and assessment tasks. Additional documents such as syllabi, worksheets, and rubrics were included to strengthen the analysis. The findings show that students possess only a moderate awareness of netiquette, with inconsistent performance across email writing, instant messaging, virtual meetings, and LMS interactions. Students, however, perceive netiquette as highly relevant to their future roles in digital business, particularly in areas related to credibility, remote teamwork, and customer communication. The study identifies several pedagogical strategies for integrating netiquette into Business English instruction, including explicit teaching of digital etiquette principles, authentic digital communication tasks, improved feedback mechanisms, reflective learning activities, and curriculum alignment. These findings emphasize the need for curriculum innovation that prepares students to communicate ethically, professionally, and effectively in digital business environments.
The study reported in this article compared two different inductive instructional methods implemented in a Business English writing training, including paper-based instruction (PPI) and product-based instruction (PDI). It assessed the effectiveness and examined practical issues of the implementation of each method. A total of 46 Thai students majoring Business English program in a Thai university took part in this study. The students were randomly divided into two groups and put into either PPI or PDI training module. Data were collected from direct observations, focused-group discussions, and students’ writing scores. Qualitative data from the focused-group discussions and observation field notes were analyzed thematically using the grounded theory while students’ writing scores were cross-examined. Results of the study indicate that the fundamental dichotomies between both approaches include the tangibility, authenticity and contextuality. Students’ difficulties in formulating grammar and rules in writing on their own, and students’ perception of learning as a burden were found as the challenges occurred in both modules. The findings also indicate that both PPI and PDI modules trigger the dynamics and positive atmosphere; however, PDI resulted in more vigorous dynamics as student movements and interactions were relatively higher. Finally The findings of this study are beneficial instructors who are seeking innovative instructional methodology to improve their teaching of business English writing. Based on the findings of this study, PDI will enable instructors to create chances for students to learn in authentic professional environments, contexts and culture that are casted in the real-life business situations.
Liliana Elizabeth Ruiz Acosta , David Andrés Camargo Mayorga, Octavio Cardona García
This article presents a bibliometric analysis of 994 documents published during the period between 1973 and 2018. The objective was to identify authors, topics and classify in clusters the publications that relate the social and financial performance of companies. For this purpose, a quantitative systematic review of the information retrieved from Google Scholar, Dimensions, Scopus and Web of Science was carried out using the Publish or Perish and VOSviewer software. As a result, seven clusters were obtained: social responsibility and implications; environmental responsibility; communication and social and environmental reports; corporate social responsibility and financial performance; communication with the consumer; ethics, accounting and administrative tools; sustainability. In addition, it was found that the subject has generated more articles but these are less and less cited; that stakeholder theory predominates as the main axis of the relationship between Corporate Social Responsibility (CSR) and financial performance; and that the documents come mainly from English-speaking countries, which at the same time are the ones that generate the most connections with each other in the citations of the articles
Business communication. Including business report writing, business correspondence
Javier Humberto Ospina Holguín, Ana Milena Padilla Ospina
This article examines the problem of the distribution of earnings between worker and employer in the main works of Frederick W. Taylor. For this purpose, a critical reading of the original sources is used. Taylor justifies the need to offer fair wages, but also advocates for not sharing profits equally with the company’s workers. Also, beyond an isolated search for a mere increase in efficiency in the production of the company, we find in his work a Taylor that oscillates between a further attempt to exploit the workers and a further attempt to improve the conditions of society as a whole, including the conditions of these same workers, precisely through increasing such efficiency
Business communication. Including business report writing, business correspondence
This paper aims at investigating some discursive features of blawgs, namely legal blogs in which legal experts disseminate and popularise their expertise. More specifically, it involves a corpus-assisted discourse study of the ways in which situational contexts affect the practices and strategies used to represent, construct and communicate legal knowledge. A comparison is drawn between two corpora representative of two different types of communication: a selection of posts written by legal experts for other experts (symmetrical communication) and posts written by legal experts for laypersons (asymmetrical communication). Combining qualitative and quantitative observations, the analysis shows that, in symmetrical communication, the emphasis is on the blogger’s subjective interpretation of legal texts and on his role as knowledge disseminator, as indicated by the predominance of epistemic modality. In asymmetrical communication, on the other hand, the prevalence of deontic modality shifts the focus on to the reader as addressee of the advice, instructions and information provided by the legal expert.
Business communication. Including business report writing, business correspondence
L’article opère une distinction entre trois types de responsabilités que sont la responsabilité rétrospective, prospective et active. La responsabilité active compense le manque de réflexion éthique dans l’espace entre la rétrospection et la prospection ; elle fait référence à cette communication qui se passe entre le passé et le futur, c’est-à-dire à ce qui se trame dans le présent, avant l’émission formelle du message. Cet article propose de distinguer également la communication de la responsabilité de la communication responsable. La communication de la responsabilité s’appuie sur la communication conçue comme transmission pour argumenter et justifier le bien-fondé d’une position au détriment des autres. La communication responsable embraye sur la communication dialogique, constitutive des organisations. Vue sous l’angle de la communication constitutive de l’organisation, la communication responsable est une communication dialogique qui rend possible l’inclusion des acteurs et des parties prenantes là où la responsabilité rétrospective et prospective avaient tendance à exclure et à stigmatiser ces exclus. Cet article conclut en proposant une procédure de communication éthique à l’usage des organisations.
This contribution operates a distinction between three types of responsibilities, namely retrospective, prospective and active responsibility. The active responsibility tackles the ethical vacuum between the prospective and the retrospective ; it refers to the communication happening between the past and the future, that is to say the communication happening in the present, before the formal issuance of the message. This article proposes to distinguish the communication of responsibility from the notion of responsible communication. The communication of the responsibility based on communication conceived as transmission allows actors to argue and justify the merits of a position to the detriment of others. Responsible Communication on the other hand engages the dialogic communication, constitutive of organizations. Viewed from the constitutive communication perspective, responsible communication is a dialogic communication that makes possible the inclusion of actors and stakeholders that retrospective and prospective responsibilities tended to exclude and to stigmatize. This article concludes with by proposing a procedure able to sustain ethical communication in organizations.
Communication. Mass media, Business communication. Including business report writing, business correspondence
Morales Bañuelos, Paula Beatriz, Smeke Zwaiman, Jorge, Huerta García, Luis
When the plant of a company operates at its maximum capacity, or when the people who work in an entity that is dedicated to the provision of services are at the top in the amount of work; the administration of the company must establish priorities, analyzing the profitability by scarce resource of each one of the products and / or services; once the products and/or services have been identified in accordance with said meter, the service that provides the greatest profitability will be manufactured and/or provided, if the installed capacity is available to continue production, the second place will be elaborated, and so on until the scarce resource is exhausted. In the present study, several simulations were carried out, analyzing the results by applying the traditional model of allocation of indirect manufacturing expenses under one or more restrictions, the Theory of restrictions together with the Throughput Accounting; obtaining as a result in all cases that the cost based on activities with multiple restrictions is the one that provides the best possible result in contrast to the other models.
Finance, Business communication. Including business report writing, business correspondence
The paper relates the objectives and preliminary results from a project on Finnish/Swedish community interpreting in Sweden, the so called FIKON-project at the Department of Finnish, Stockholm University (Swed. Finsk-svensk kontakttolkning i Sverige). A point of departure for the investigation are the ethical recommendations to interpreters formulated by the Swedish National Board of Trade, according to which the interpreter has to act neutrally and objectively. The data, deriving from 32 tape recordings in four different communicative settings (social insurance office, doctor/patient-conversation, consultation of diabetes nurse and courtroom proceedings), show a considerable deviation in the acting of the interpreters relative to the recommendations. A theoretical framework for an analysis of the data is the skopos theory.
Business communication. Including business report writing, business correspondence
This paper is the ms. of my inaugural lecture at the Aarhus School of Business, 26th September, 1995, with minor modifications. It traces some of the basic assumptions of Chomskyan theories of syntax, as they have determined the requirements of a syntactic description of English sentences containing the verb seem at various points in time. It is shown that although the purpose of linguistic description must be taken into account when choosing between competing, descriptively adequate grammars, this will not be enough unless the goal of linguistic explanation is accessible to independent investiga-tion. It is argued that a reformulation of the issue between functional explanation or not in linguistics may overcome the problem.
Business communication. Including business report writing, business correspondence
The use of personal, reflective writing exercises is well documented in the disciplines of composition and management, and each discipline has been highly influential in establishing pedagogical practices in the business communication classroom. However, we see little evidence of the pedagogical practice, the use of personal reflective writing exercises, in the teaching of business communication. This article looks at pedagogy and theory that informs the use of personal, reflective writing exercises in composition and management and suggests the relevance of these same practices in business communication classrooms today. Building on relevant pedagogical theory and practice, the author also makes the claim that personal reflective writing exercises can make students better writers and more effective managers and leaders. The article concludes with sample exercises that readers might try in their own business communication classrooms.
This paper surveys the economic dictionaries available on the internet, both for free and on subscription, addressed to various kinds of audiences from schoolchildren to research students and academics. The focus is not much on content, but on whether and how the possibilities opened by electronic editing and by the modes of distribution and interaction opened by the internet are exploited in the organization and presentation of the materials. The upshot is that although a number of web dictionaries have taken advantage of some of the innovations offered by the internet (in particular the possibility of regularly updating, of turning cross-references into hyperlinks, of adding links to external materials, of adding more or less complex search engines), the observation that internet lexicography has mostly produced more ef! cient dictionary without, however, fundamentally altering the traditional paper structure can be con! rmed for this particular subset of reference works. In particular, what is scarcely explored is the possibility of visualizing the relationship between entries, thus abandoning the project of the early encyclopedists right when the technology provides the means of accomplishing it.
Business communication. Including business report writing, business correspondence
François Lambotte, André A. Lafrance, Catherine Coyette
Dans cet article, nous développons une réflexion sur la professionnalisation de la formation universitaire en communication. Après avoir exposé les différentes significations possibles pour la notion de professionnalisation ainsi que les dispositifs pédagogiques s’y référant, nous faisons état de la situation en Belgique, en France ainsi qu’au Canada. Nous dégageons ensuite une série d’enjeux que nous abordons au travers du récit de notre propre dispositif d’enseignement. Le récit retrace la mise en place d’un séminaire de communication interne interactif dans lequel des étudiants canadiens, français et belges collaborent pour la résolution d’un audit de communication interne fictif. Au final, en prenant appui sur le cadre théorique de Wittorski (2012), notre article se clôture par une discussion sur les plus-values et les limites d’un tel projet tant pour les étudiants que pour les enseignants. Nous concluons que notre dispositif de formation que nous qualifions de « pédagogie active » est en adéquation avec les attentes et recommandations des associations professionnelles. Parallèlement, il préserve chez eux le développement de compétences universitaires. Les étudiants sont notamment amenés à accroître leur savoir-faire tout en élaborant une réflexion critique sur leurs pratiques professionnelles.
Communication. Mass media, Business communication. Including business report writing, business correspondence
Transportable identities are often extraneous in discourse, but they can be brought to the surface and made relevant, also as a means to persuade an audience. I discuss the case of the concession speech Hillary Rodham Clinton gave on June, 7th 2008 after she lost against Barack Obama in the Democratic Primaries. In order to successfully reposition herself from an opponent to a supporter of Obama, Clinton draws on several aspects of her transportable identity to stress the similarity between herself and Obama. Next to focusing on the fact that they are both Democrats, Americans and human beings, she zooms in on their membership of two powerless groups: namely that of women and African Americans. Both from a historical and a personal perspective, these two categorizations of herself and Obama are presented in a highly persuasive way and create unity between the two former opponents. As such, I not only show how identity, which relates to the concept of ethos in classical rhetorical terms, is discursively constructed in a speech, but also how it serves the argumentational goal of repositioning oneself entirely.
Business communication. Including business report writing, business correspondence