Hasil untuk "Business"

Danny Miller, Isabelle Le Breton-Miller, B. Scholnick

J. Ross, C. Beath, Dale Goodhue

Heiko Gebauer, E. Fleisch, T. Friedli

O. Williamson

Robert W. Ruekert

A. Cooper, Carolyn Y. Woo, W. Dunkelberg

B. Schwartz, Marver H. Bernstein

R. L. Hall, C. Hitch

Miriam K. Ringo, Joseph W. Mcguire

J. March

Maria Priska Minda, Ni Komang Prasiani, I Made Satrya Ramayu

Tujauan dilakukan penelitian ini adalah untuk menganalisi pengaruh digital marketing, kualitas layanan, dan word of mouth terhadap peningkatan brand awareness di Konek Market. Penelitian ini menggunakan sampel sebanyak 85 responden yang adalah pengguna aktif Konek Market selama 4 bulan (September 2024-Januari 2025). Teknik yang digunakam dalam pengambilan sampel yaitu purposive sampling. Penelitian ini menggunakan metode kuantitatif. Teknik pengumpulan data yaitu dengan menggunakan kuesioner, dan teknik analisis data yang digunakan adalah regresi linear berganda. Hasil penelitian menunjukan  bahwa secara parsial, digital marketing tidak berpengaruh signifikan terhadap peningkatan brand awareness di Konek Market. Sebaliknya, kualitas layanan dan word of mouth berpengaruh positif dan signifikan terhadap peningkatan brand awareness di Konek Market. Word of mouth merupakan variabel yang memiliki pengaruh paling penting dalam membentuk brand awareness pengguna aktif Konek Market. Secara simultan, digital marketing, kualitas layanan, dan word of mouth memiliki pengaruh positif signifikan terhadap brand awareness, dengan nilai Adjusted R Square yaitu 0,339, yang berarti bahwa 33,9% brand awareness dapat dijelaskan oleh ketiga variabel independen tersebut, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian ini.   The purpose of this research is to analyze the effect of digital marketing, service quality, and word of mouth on increasing brand awareness at Konek Market. This study used a sample of 85 respondents who were active users of Konek Market for 4 months (September 2024-January 2025). The technique used in sampling is purposive sampling. This research uses quantitative methods. The data collection technique is by using a questionnaire, and the data analysis technique used is multiple linear regression. The results showed that partially, digital marketing had no significant effect on increasing brand awareness at Konek Market. In contrast, service quality and word of mouth have a positive and significant effect on increasing brand awareness at Konek Market. Word of mouth is the variable that has the most important influence in shaping the brand awareness of active Konek Market users. Simultaneously, digital marketing, service quality, and word of mouth have a significant positive effect on brand awareness, with an Adjusted R Square value of 0.339, which means that 33.9% of brand awareness can be explained by the three independent variables, while the rest is influenced by other factors outside this research model.

Hany M. El-Naggar, Shimaa M. Ali, Amira R. Osman

Abstract The postharvest life of cut flowers is limited, which is a major challenge and varies greatly depending on plant varieties, cut flower stage, flower length of the harvested shoots, and storage conditions including postharvest treatments. As a result, improving the vase life and quality of cut flowers in regulating postharvest characteristics and overcoming these challenges is critical to the horticulture business. Novel engineered nanocomposites were created and tested for possible impacts on flower bud opening, postharvest life extension, longevity regulation, and preservation and enhancement of the strength and appearance of cut flowers. The experiment was conducted as a factorial experiment using a completely randomized design (CRD) with two factors. The first factor was two holding solutions (without or with sucrose at 20 gL−1). The second factor was 12 pulsing treatments for 24 h; distilled water as a control, 75 ppm GA3, multi-walled carbon nanotubes MWCNTs at 10, 20, 30, 40, and 50 ppm, and MWCNTs (10, 20, 30, 40, and 50 ppm)/GA3 (75 ppm) composites; each treatment had 3 replicates, for a total of 72 experimental units. In the present study, gibberellic acid (GA3) was synthesized in functionalized (MWCNT/GA3 composites) as a novel antisenescence agent, and their effect on the vase life quality of cut rose flowers Rosa hybrida cv. ‘Moonstone’ was compared by assaying several parameters critical for vase life. The adsorption of GA3 on MWCNTs was proven by performing FTIR spectroscopy which ensures that the formation of the MWCNTs/GA3 composite preserves the nanostructure and was examined by high-resolution transmission electron microscopy (HR-TEM). The results revealed that sucrose in the holding solution showed a significant increase in fresh weight, flower diameter, and vase life by 10.5, 10.6, and 3.3% respectively. Applying sucrose with MWCNTs 20 ppm/GA3 75 ppm composites or MWCNTs 20 ppm alone, was critical for the significant increase in flower opening by 39.7 and 28.7%, and longevity by 34.4 and 23.2%, respectively, and significantly increased chlorophyll a, b, total chlorophyll, anthocyanin, total phenolic content, and 2,2-Diphenyl-1-picrylhydrazyl scavenging activity as compared to the control.

Marco Antonio Burgos Flórez, Luis Hernando Portillo Riascos, Edinson Ortiz Benavides

El propósito central del estudio es analizar los factores determinantes de la demanda de microcrédito formal e informal en las plazas de mercado de la ciudad de Pasto, año 2021. La investigación tiene un enfoque mixto, con un alcance, inicialmente, descriptivo y, luego, correlacional. Se aplicó una encuesta a una muestra representativa de 344 comerciantes de las cuatro plazas de mercado de la ciudad. Los resultados muestran que el 33% los comerciantes accedieron a microcrédito formal, el 33% a microcrédito informal y el 15% combinaron ambos microcréditos. Las variables determinantes en la demanda de microcrédito formal fueron ingresos, antigüedad, sexo, confianza en las instituciones financieras formales y el acceso a préstamos informales. En el modelo de demanda de préstamo informal se identificaron como factores explicativos, además del ingreso, la antigüedad y el sexo, el tener vivienda propia y acceder a microcrédito formal. Dentro de las conclusiones más relevantes que se obtuvieron a partir de esta investigación se destaca que el microcrédito formal y el informal son productos rivales, pero no excluyentes. Asimismo, las características y el destino que se le da a los recursos difieren entre microcréditos; el ingreso es una variable importante en el acceso al microcrédito formal y reduce la probabilidad del acceso al informal, al igual que la antigüedad del negocio y tener vivienda propia. Por otro lado, la propensión de las mujeres de adquirir financiamiento informal es mayor que la de los hombres.

Amayo Meshack Otieno, Jackline Akoth Odero, Ben Oseno

Purpose: The study examined influence of Professionalism of Project Management Team on the Implementation of National Government-Constituency Development Funded Projects in Kenya. Design/Methodology/Approach: Descriptive survey research design was adopted. The study targeted 1680 project management committee members out of which a sample size of 323 was drawn using Yamane’s formula. Primary data was obtained by use of structured questionnaires and later analyzed by use of descriptive statistics which entailed mean as well as standard deviation and for inferential statistics the study used Pearson’s correlation and simple linear regression. Findings: The findings established that professionalism of project management team positively and significantly influenced implementation. Implications/Originality/Value: This study lays emphasis on the importance of professionalism of project management team members while implementing projects. The conclusion may be of significance for the nation's development, particularly in terms providing the necessary workforce for the efficient governance and achievement of NG-CDF project objectives. The study findings may provide valuable literature for future research on professionalism of project management team and implementation.

Tumelo Rasedile

Entrepreneurship education has become increasingly important worldwide, including for graduates in South Africa. Like their counterparts in other emerging economies, South African graduates face challenges in starting their businesses. This study focused on Graphic Design graduates at the Tshwane University of Technology (TUT), who encountered difficulties in establishing their design businesses. The research aimed to develop an entrepreneurship education framework for the Integrated Communication Design (ICD) programme at Tshwane University of Technology. A qualitative method was used along with an interpretivism research philosophy to examine small and micrographic design businesses in Tshwane’s central business district. In this article, twelve participants were chosen through purposive sampling. Four main themes were revealed in this article namely, core entrepreneurial skills, curriculum challenges in practical education, challenges faced by graphic design graduates, and strategies for improving business performance. These findings informed the proposed framework for entrepreneurial education for Tshwane University of Technology. The study identified ten key challenges for graphic design graduates, such as a lack of contracts, mentorship, and financial support, difficulties in hiring skilled staff, limited business knowledge, reliance on government contracts, excessive subcontracting, brand recognition issues, cash flow problems, and corruption. The study concluded by emphasising the urgent need for a shift in graphic design education, particularly in South Africa. It is recommended that graphic design educational institutions and the government join hands in finding ways to sponsor these entrepreneurs financially and non-financially to make their transition into the corporate world as smooth as possible.

Novaković-Božić Nataša, Perić Goran, Cogoljević Vladan

Internal communication is a fundamental component of the company's successful development and has a direct impact on the efficiency, commitment, satisfaction and motivation of employees. Internal communication is directly related to the company's goals and represents the basis of strategic management. Companies should strive to establish an optimal system of internal communication, in order to build quality relations among employees, team spirit, commitment, improvement of the motivation system, as well as an incentive for innovation and initiative. The aim of this paper is to analyze the impact of internal business communication on the commitment of employees in tourism companies. Research results show that internal business communication has a positive impact on employee commitment. Managers in companies that deal with tourism must take into account the advantages of internal business communication and the opportunities brought by its adequate use, when it comes to the impact on the commitment of employees. Modern tourism companies in the world pay more and more attention to internal communication and its effects, so Serbian tourism companies also follow the example of positive business practices and thus improve the commitment of employees.

Beatriz Barrios Brito, Igor Lopes Martínez, Tatiana Delgado Fernández et al.

El artículo tiene como objetivo definir las actividades educativas para generar en los estudiantes de Ingeniería Industrial, capacidades en economía circular, que les sean útiles tanto para su vida académica, social y/o profesional. Como método de investigación, se utiliza el análisis documental, a través de bibliografía sobre la economía circular, los principios y estrategias circulares, las competencias y capacidades profesionales actuales, el proceso de enseñanza-aprendizaje y el rol de la educación en la transición de modelos de producción y consumo lineales, a circulares. A partir de un modelo de enseñanza-aprendizaje, se definen las competencias y capacidades necesarias para lograr el tránsito circular y se asocian a estos, los tipos de actividades educativas dinámicas que contribuyen a generarlas. Asimismo, se expone la importancia del aprendizaje activo, para generar un marco completo, coherente y práctico en la experiencia académica.

Guojie Xie, Lijuan Huang, Hou Bin et al.

The digital divide between urban and rural communities has substantially narrowed as information and communication technology has evolved, enabling increasingly more interactions between urban and rural areas. Rural areas now have the foundation and conditions to take advantage of e-commerce opportunities, which is no longer exclusively a city-centric economic mode. Taking advantage of the Internet’s vast resources, many villagers jumped at the opportunity to launch rural e-commerce businesses. Rural inhabitants, however, face several challenges when it comes to starting their own e-commerce enterprises. Meanwhile, local governments and rural e-commerce platform providers, find it difficult to provide accurate help to practitioners and entrepreneurs. To this end, a system of indicators based on a model of entrepreneurial events was developed to identify e-commerce entrepreneurs. And the main objective of this paper is to explore the factors influencing the abilities and expectations of rural residents to set up their own e-commerce businesses in order to provide them with tailored support. Survey data from 162 rural e-commerce practitioners were analyzed using a deep neural network in R. The results reveal that the index system developed in this paper has a good level of reliability and validity, and the prediction approach has a high degree of precision (over 90%), indicating that it can successfully identify rural e-commerce entrepreneurs. Based on the findings of this study, we recommend that local governments and e-commerce businesses work together to address the practical issues of perceived feasibility and desirability for rural e-commerce practitioners. Residents in rural areas who want to start their own businesses can take advantage of the development opportunities provided by the information and communication technology, while local governments should keep up with the speed of digitization and informatization to better manage rural economic growth.

S. Vickery, Cornelia Dröge, R. Markland

Tae-Hoon Yoon, Sung-Bum Ju

No Abstract