INTRODUCTION. The modern advertising discourse of social networks is developing in conditions of information saturation, media stress and a decrease in the criticality of audience perception. The growth of advertising budgets in the digital environment does not always correlate with the effectiveness of communication, which actualizes the appeal to socio-psychological mechanisms of influence on mass consciousness. The classical theories of mass psychology described by G. Lebon and S. Moscovici retain methodological significance and are actively being adapted to the advertising strategies of digital platforms. The purpose of the study is to identify and analyze the communicative strategies of suggestive influence on the mass audience in the advertising texts of the social networks Telegram and VKontakte based on psychology concepts of the mass audience described in the works of G. Lebon and S. Moscovici. MATERIALS AND METHODS. The empirical basis is made up of advertising publications in Telegram channels and VKontakte communities (October 2023 – December 2025). Methods of observation, comparative analysis, and philological analysis are used. RESULTS AND DISCUSSION. It has been established that advertising discourse uses techniques of simplifying meanings, emotionalization, appealing to authority, exploiting dissatisfaction and constructing an image of an ideal future. The specifics of the platforms determine the forms of implementation of these strategies and the degree of their impact. CONCLUSION. Social networks form a special communicative environment in which the classical mechanisms of mass psychology are used in native advertising, enhancing the invasive effect, which requires a rethink of ethical and regulatory approaches to advertising communication.
Background: People on drug-resistant tuberculosis (DR-TB) treatment face multiple challenges, which include severe disease and treatment side effects, together with psychosocial and socioeconomic challenges. These challenges impact patients’ ability to remain in care and complete their treatment.
Methods: We conducted a scoping review to synthesise evidence on patient-centred care interventions that have been offered to DR-TB patients to facilitate retention in care. Studies published from 2005 until 2023 were retrieved from primary research articles, grey literature and review articles published in peer-reviewed journals.
Results: Among the 347 articles sought for retrieval, 172 were subsequently excluded from the analysis for various reasons. Ultimately, 14 studies met the inclusion criteria, providing valuable insights into patient-centred interventions for DR-TB patients. These interventions aimed to mitigate the complex challenges faced by DR-TB patients during treatment and were categorised into four groups, consistent with the World Health Organization (WHO) recommendations on social support for people with DR-TB: (1) informational, (2) emotional, (3) companionship and (4) material support. Most studies (n = 11) offered DR-TB patients integrated forms of support. Material support was the most common form of support utilised across the studies (n = 12), followed by informational (n = 9), companionship (n = 7) and emotional support (n = 5).
Conclusion: Patient-centred care interventions improve retention in care and treatment outcomes among DR-TB patients.
Contribution: The study contributes to the discourse on the value of patient-centred care in managing people with DR-TB.
This paper presents for discussion two empirically grounded theses. First, political actors educate adults, and second, in doing so, they use directive forms of education; that is, they expect adult members of society to adopt certain orientations. Following a theoretical discussion on the directive education concept and its relevance to public pedagogy, the methodology (discourse analysis and documentary method) is explained. Then, three approaches to directive adult education demonstrated by political actors are empirically analysed: (1) directive political education is employed by political party leaders when, in the face of a potential U-turn of their party, they try to change the core political convictions of party supporters; (2) newcomers to society are directively educated to adopt democratic role orientations; and (3) in social fields in which practices are standardised by laws but cannot sufficiently be controlled, directive education for the common good can be observed. These types of directive education used by political actors are discussed vis-à-vis the concepts of paternalism and pedagogization.
This study presents a comparative analysis of the genre characteristics of medical discharge documents within Russian and British linguistic culture. The relevance of this research stems from the insufficient exploration of written medical discourse genres, as well as the lack of data regarding variations in the representation of documented templates for outpatient and inpatient medical discharge records and their sociocultural specifics. The aim of this study is to conduct a comparative analysis of medical discharge documents produced in Russian and British linguistic cultures to identify their distinctive features, intragenre variations within a single linguistic culture, and intercultural similarities and differences. Methodological approaches employed include document analysis combined with comparative, stylistic, and interpretative analysis procedures. The study establishes the implications of the key genre-forming parameters for the examined type of documents. The analysis reveals that, within the domestic linguistic culture, intragenre variability is associated with modifications to such parameters as chronotope, producent-recipient orientation, compositional-structural characteristics, and linguistic features. Inter-cultural variability manifests itself in compositional-structural and formal-content-related differences, objective modality, and the intended audience of documents across the compared linguistic cultures. The findings contribute to the theory of intercultural professional communication and the practice of specialized translation.
Slavic languages. Baltic languages. Albanian languages
The article examines the transformation of the discourse on illegal immigration as one of the central and controversial topics of American politics (2009-2021). The theoretical framework of the research is based on Ole Wæver's securitisation theory. The methodology is presented by a mixed-method approach that combines content and sentiment analysis. The main purpose of the quantitative method is to count the number of keywords defined by the authors in the official speeches of politicians. The objective of the qualitative method is to evaluate all the matches from the sample on a scale of "rigidity" in the contextual framework of political statements. The authors conclude that there is a considerable degree of difference in the rhetoric of Obama and Trump, with statements by the former being categorised as neutral or negative, and those by the latter being predominantly positive or neutral. The article contributes to closing the gap in existing research by providing a comprehensive analysis of the presidential discourse related to illegal immigration to the United States. In the final part of the article, the authors believe that the tendency to build a narrative about illegal immigration through the prism of securitisation will continue to be a characteristic feature of the new Trump, elected in 2024.
Key words: securitisation, Barack Obama, Donald Trump, official discourse, illegal migration
International relations, Comparative law. International uniform law
PurposeTo explore strategies for enhancing cultural relevance in K–12 education in Kisii by addressing the knowledge gap between formal schooling, which tends to be Eurocentric and the local cultural context of learners. The study seeks to bridge this gap by identifying themes in indigenous knowledge and practices for integration into the formal education system.Design/methodology/approachSemi-structured interviews were conducted involving 60 participants aged 12 and above, drawn from the Kisii tribe in Kenya, including students, parents, teachers, administrators and cultural experts. The data collected from the discourse was analyzed using epistemic network analysis (ENA) to identify patterns and connections in the participants’ opinions.FindingsNine key cultural elements emerged that can be leveraged to support learning and teaching in Kisii K–12 schools: rites of passage, language, heritage, oral traditions, values, beliefs, rewards and punishment, practical learning over theory and local STEM. The views of students diverged substantially from those of cultural experts on which of these themes were most relevant to education.Originality/valueThe study presents a novel cultural integration and augmentation (CIA) framework and the transfer and adoption of universal principles (TAUP) model. These models offer practical guidance for teacher training to support culturally relevant curriculum development in K-12 education in Kisii and introduce a framework that is transferrable to other settings in the Global South.
This paper employs critical discourse analysis to examine the ideology present in Judy Blume's "Tales of a Fourth Grade Nothing." Critical discourse analysis offers a robust analytical framework for exploring the interplay between discourse and ideology, shedding light on how ideologies are generated, reflected, and contested through language use. This paper endeavors to conduct a rigorous examination of ideology, seeking to offer a nuanced comprehension of the underlying ideologies present in the text mentioned above. The primary objective is to elucidate the potential ramifications of these ideologies for the prospect of instigating meaningful social change.
This study acknowledges the pivotal role of discourse in not only acquiring but also perpetuating ideologies. It delves into the specific mechanisms through which discourse can challenge and subsequently modify prevailing ideological frameworks, recognizing the intricate interplay between language and the evolution of societal beliefs. By engaging in this analysis, the paper contributes to the broader academic discourse on the importance of ideology in children's literature, highlighting the significance of examining and critiquing the ideologies embedded within such texts. Ultimately, this study aims to promote inclusive, diverse, and socially conscious literature that empowers young readers and contributes to a more equitable and just society through learned lessons caused by hidden ideologies in the specific story “Tales of a Fourth Grade Nothing.”
Introduction. The research relevance is conditioned by the necessity for a systematic analysis of the phenomenon of alternative evidence, including micro-credentials, within the context of the emerging discourse in Russia. Various needs and expectations of stakeholders lead to increasing contradictions in the recognition of qualifications, career paths, and educational process goals. In particular, there is a growing demand from students for relevant, concise, and practical programmes. Educational organisations require an effective tool for building confidence and accrediting programmes. Employers need to understand the content of competencies, while the public sector aims to reduce training duration, enhance employability, and improve the return on investment in education. The increasing competition in the education system, within the context of new alternative qualification mechanisms, presents challenges for formal education. However, it also brings forth a number of new opportunities by strengthening the close links between stakeholders. The concept of micro-credentials is closely tied to the increasing entrepreneurial nature of educational organisations in vocational education. This connection is evident in their integration into national and regional development agendas, their promotion of innovative dynamics, and their contribution to economic growth. Consequently, educational organisations in vocational education play a crucial role as agents of social transformation.Aim. The present research aimed to conduct a scoping study on the concept of micro-credentials as an alternative model for recognising and validating competencies beyond traditional qualifications in order to define their role as a means of interaction between different actors, to identify trends, opportunities, and challenges associated with their implementation, and formulate general design principles, key factors, and the value of a micro-credentials system to meet the needs of all stakeholders.Methodology and research methods. The study is methodologically grounded in conceptual research within the framework of actor-network theory of socio-pedagogical interaction. It also involves a diachronic examination of the formation of various aspects of micro-credentials in subsystems and a system-structural analysis of the development of the genesis of micro-credentials. The study employed various research methods, including analysis, generalisation, case study, and comparative analysis, to identify trends in the development of alternative methods for recognising qualifications. Additionally, a conceptual and terminological method was used to define the conceptual content of micro-credentials. The study also utilized methods such as analogy, abstraction, social design, and multifactor interpretation to analyse the functioning of the micro-credentials ecosystem.Results. The authors emphasized general principles of micro-credentials design, proposed strategies for implementation, outlined potential benefits of integrating them into practice for various target groups, states, and societies, and discussed associated risks and challenges. It is suggested and substantiated that the maximum socially useful implementation of the micro-credentials concept is possible if it is recognised as a socio-pedagogical innovation implemented within the framework of an ecosystem embedded in the innovation spiral formed by complex interactions among different actors, including government, enterprises, and educational organizations.Scientific novelty. For the first time, this study presents the interpretation of micro-credentials in the context of adaptation to Russian realities. It also introduces new approaches to the potential use of micro-credentials as an alternative to formal education for recognising and validating qualifications within the mechanism of individual competency accumulation and expansion. Furthermore, it highlights the collective outcome of the formation of an interactive system involving key actors such as education, the public sector, and the private sector.Practical significance. The results of the study can be utilized to advance both theoretical discourse in the study area and to develop specific measures for implementing micro-credentials.
Javier Pérez-Guerra, Elizaveta Smirnova, Elena Kostareva
This study is a quantitative and qualitative analysis of the use of cause and effect expressions in two corpora that comprise research articles in four hard and four soft disciplines, selected to represent a broad cross-section of academic discourse. Linguistic expressions of cause/effect are hypothesised to deviate in hard and soft sciences, and the differences pertain not only to key lexical categories but also to syntactic patterns. With the ultimate goal of facilitating practitioners of ESP (English for Specific Purposes) and EAP (English for Academic Purposes) to produce discipline-specific materials, which can effectively address the needs of learners of different sciences, this study investigates the productivity of lexical units, representative of cause/effect expressions in hard and soft scientific disciplines, as identified in the Louvain EAP Dictionary, as well as the main grammatical patterns where the former are attested. This paper shows that cause expressions are more common in soft sciences, while the expressions of effect are used in similar proportion in the two categories. As for lexical strategies, soft sciences tend to use more nouns to express cause/effect, while hard sciences rely on prepositions and conjunctions to a larger extent.
This article provides an exhaustive analysis of American and Russian political discourse through the examination of the linguistic techniques employed by President Joe Biden and President Putin in their speeches. The aim of this research is to examine the linguistic approaches employed in referencing social and political traditions in the United States and Russia, investigate disparities in linguistic strategies within both political discourses, and assess variations in semantic outcomes. The analysis has been conducted to answer the following research questions: (1) What are the linguistic methods of referring to social and political traditions in America and Russia? (2) Do the linguistic strategies differ depending on the political discourse? (3) Is the semantic output different depending on the political discourse? The findings reveal marked differences between the two discourses, reflecting the social and political discrepancies between the political systems of the United States and Russia.
This cross-cultural study examines the dynamics of compliment response strategies among university students in Indonesia and Pakistan, focusing on the influence of gender and power dynamics. The study utilizes a mixed-methods approach, through qualitative analysis, we identified prevalent themes and patterns in students’ responses by categorizing them according to Yu’s classification. Subsequently, we quantified these qualitative categories using frequencies and percentages, offering a comprehensive understanding of the distribution of various compliment response strategies. The study comprises 100 undergraduate students evenly split between Indonesia and Pakistan, with equal gender representation (25 males, 25 females) in each country, aged 18–24. Data collection employed a Google Forms questionnaire as a Discourse Completion Task. The questionnaire encompassed demographic details and responses to compliment scenarios. Upon data collection, responses were categorized into six strategies based on Yu’s (Yu, 2004) taxonomy. Noteworthy variations emerge in compliment response strategies between Indonesian and Pakistani students, as well as across gender lines. Indonesian participants, reflecting cultural values of modesty and social harmony, display a preference for acceptance and amendment strategies. In contrast, Pakistani students, particularly males, show a higher propensity for no acceptance and no acknowledgment strategies, alongside acceptance and amendment strategies. These findings underscore the intricate dynamics of compliment responses, spotlighting the interplay of gender, power dynamics, and cultural influences. The study paves the way for future exploration of intercultural communication and fosters cross-cultural connections. This is particularly relevant for Pakistan, where limited research on compliment responses exists.
One of the trickiest conflicts in the Middle East and North Africa has reopened as a result of the October 7 terrorist strikes. Open discussions were however halted by Hamas' unilateral strike, even though the two-state solution appeared increasingly likely with the Palestinian Authority serving as the future structural restructuring of #FreePalestine. The situation in the Gaza Strip caused a great deal of divisiveness in western public opinion in addition to internal conflicts and tensions. So, the purpose of this paper was to provide a poststructuralist analysis of the dominant academic viewpoints on the state of affairs between Israel and Palestine. The relationship between identity and foreign policy is examined in this study by utilising the primary methodological instruments of reflectivist international relations theory, including intertextuality, genealogy, discourse analysis, and deconstruction. They study both epistemological and ontological aspects because of the theoretical framework, and the narratives of "us and them" were and continue to be important components in the history and current circumstances of the Gaza Strip. The findings provide context for the significance of Hamas' rhetoric and the monopoly of power, as well as outlining the identitarian divide between Palestinians in Gaza and the West Bank.
Cláudia Borges de Lima, Elza Kioko Nakayama Nenoki do Couto, Michelly Jacinto Lima Luiz
This study aims to observe and analyze, from the perspective of Ecological Discourse Analysis and Anthropology of the Imaginary, how consumerist discourse is constructed by Digital influencers from Goiás, currently seeking to understand the figure of digital influencers in Goiás as potentializers of consumerist discourse. Since consumerist discourses are increasingly exacerbated, it is proposed to analyze the strategies used by digital influencers from Goiás, in view of the persuasive and affective aspects. To achieve this goal, we will start our study observing the linguistic and extralinguistic elements in order to apprehend the myths that lead us to the myth and the images that populate the collective imagination in which the corpus is inserted. As a theoretical basis, the ADE theory will be used (COUTO, H. et al., 2015), seeking to understand the interactions between individual-individual and individual-world, that is, the linguistic and extralinguistic elements that make up the interactions, in addition to the theory do Imaginário (DURAND, 1999), which will help us to understand the images that surround and compose the object of study. The analysis corpus will comprise three Instagram profiles: Danila Guimarães, Rafaella Kalimann and Andressa Suita due to the fact that they are at the top of the list of the most followed Goiás profiles on Instagram. Data collection will be done in the publications of the selected profiles. In addition, the focus method will be used, that is, the clipping of a given field of interactions, but without neglecting the whole (GARNER, 2004). It can be seen that it is the identification as heroines that the fans attribute to the influencers, which make the influencers potentiating a consumerist discourse, since they instill in the followers the desire to acquire the same feeling of accomplishment and belonging as they.
Objective: To know the awareness of loss of skills caregivers in the family to minor emergencies related to the generational change. Methodology: The study was addressed from an ethnographic qualitative, descriptive design. They interviewed six informants belonging to two families in which there were at least three generations related to each other. The data was collected through a semi-structured interview. An analysis of the discourse of semantic type was made from a double plane: intracases and intercases. Main results: Most of the samples go to emergency departments by pathology of banal kind of motivations that lead to frequent this service are: go at own discretion, guided by the advice of others and derived from its health center. The entire sample is capable of telling some sort of remedy for the problem of health consulted, although few are still making use of these remedies. Conclusions: With regarding intergenerational knowledge, exists in both sequences although information with the advance of generations is lost. Finally, the totalities of the interviewees are aware of the process of loss of cultural knowledge, among the reasons stand out: the influence of the modern pharmacy, passivity by the population, lack of confidence in these remedies and the influence of Oficial Medicine. The study shows the relevance of the revitalization of knowledge and caregiving skills in the family in order to rationalize the frequency of emergencies.
Sophie De'Ath, Catherine Anne Flynn, Melanie Field-Pimm
This exploratory study investigates the various factors to be considered when developing and implementing consumer participation in community-based criminal justice settings. The study uses the Victorian Association for the Care and Resettlement of Offenders (VACRO), based in Melbourne, Australia, as its case study site as this organisation is in the process of formally introducing consumer participation. The study is informed by previous research in key areas related to criminal justice, focusing on the perspectives of various stakeholders: staff, volunteers, and consumers. A mixed method approach offered a range of opportunities for participants to engage with the research. Thematic analysis identified multi-layered issues need to be considered when implementing consumer participation. Poor individual understanding was noted as a barrier, alongside a limited shared vision of the concept. These were seen to be influenced by practical issues such as high staff turnover and conceptual challenges, notably the existing discourse around offenders. The implications of these findings for further research on consumer participation in the criminal justice setting are explored.
Social Sciences, Social pathology. Social and public welfare. Criminology
From a long time ago, the relationship between the attitude of the artist with his language including both literary and non-literary languages, has beenof interest toscientists of stylistic Some researchers have considered the recognition of tenors (of similes and metaphors) in literary works as one of the most important ways of finding the relation between form and content. Since the point of similarity is derived from the tenor, therefore it is important for the analysis of the artist's Attitude.In thisarticle, we will attempt to investigate the impact of the concept of power and spiritual reign of holy people which is one of the themes of Ons-Al-Taebin in Sheikh-e Jām’s images. For this purpose, in the bigining, we apply method of visual clusters to extract and collect images of reign and court in Shekh’s similes and then we will show that these images have been repeated in different parts and pages of the book. Also, the impactofPower and Spiritual reign of holy fathers is seen in images of animals and in the vehicles of the book and we will show them and their repetition or frequency in the variouspages andchaptersofbooks. For instance, we survey Sheikh-e Jām’s similes firstly and then we will survey the obvious expression of this content in word of Sheikh in Ons-Al-Taebin and in this way, the relation between form and content will be obvious. After all these stages, we will compare some of the instances of the Maghamat-e Jhende peel that they are in the form ofanecdotes andgreatnessSheikhandare connected to this concept on the other hand. Finally it will be shown the Legends Sdyd al-dyn Ghazni in this regard, is rooted in the truth of the thought and life of Shekh-e Jām.
Love stories as the most important part of lyrical texts comprise a large part of the Persian language and literature. Studies conducted in the field of lyrical literature show that such stories dates as far back as to the start of the Persian poetry and works such as Afarin-nameh by BooshakoorBalkhi, Varqa and Gulshah by Ayooqi, and Vamiq and 'Azra by Unsuri. It is not difficult to gain information on lyrical texts and know the authors of such works, because so many studies have been conducted so far in this regard. Lyrical texts with religious approach are limited, to the extent that in comparison with large number of stories like Leyli and Majnoon, Khosrow and Shirin, Vamiq and 'Azra, and Nel and Daman with only lyrical aspects, there are a few stories like Soleyman and Belqeys and Yoosef and Zuleykha. The present paper studies a lyrical text written during Safavid time; a work that is unique and distinguished in nature. It is a rare of concurrence of religion and lyrical works; a love story with a totally religious theme. In addition to discussion the lyrical aspects of Uraynab love story in Praising Karbala poetry by ZakiMashhadi, this study attempts to analyze different aspects of the said work and compare them with the historical story of IbnQutaybahDinvari.
Este artigo apresenta um estudo de citações em escrita acadêmica na perspectiva da análise de citações e dos estudos de gêneros do discurso (Moravcsik & Murugesan, 1975; Swales, 1986, 1990, 2004; Bhatia, 2004). O estudo enfoca o uso de citações por membros expertos e membros novatos da comunidade acadêmica de Linguística e consistiu na análise e comparação de nove artigos acadêmicos e treze trabalhos finais de disciplina. Os resultados mostram que as escolhas linguísticas que orientam a escrita das citações são em grande parte compartilhadas pelos membros expertos (autores dos artigos acadêmicos) e pelos novatos (alunos de curso de pós-graduação, autores dos trabalhos finais de disciplina), haja vista que ambos fazem uso de citações confirmativas, em detrimento de negativas. Todavia, membros expertos, ao contrário dos novatos, utilizam a própria voz para confrontar outros autores. As implicações deste estudo reiteram a necessidade de os Cursos de Letras terem uma abordagem de ensino e aprendizagem de escrita acadêmica baseada em gêneros do discurso visando desenvolver a consciência retórica dos alunos em relação à escrita acadêmica e, consequentemente, ao uso de citações em textos escritos, de maneira a empoderar os alunos a construir um posicionamento autoral em sua comunidade discursiva.<br>This article reports on a study of citations in academic writing from the perspective of citation analysis and genre analysis (Moravcsik & Murugesan, 1975; Swales, 1986, 1990, 2004; Bhatia, 2004). The study focuses on the use of citations by expert and novice members of the Linguistics community and presents a comparative analysis of nine research articles and thirteen student term papers in that area. The results show that the linguistic choices that guide the writing of citations are largely shared by the expert members (authors of the research articles) and the novice ones (graduate students authoring the papers) in that both tend to choose confirmative over negative citations. Unlike novices, however, expert members tend to use their own voices to confront other authors. The implications of this study reinforce the need for Language Teaching Education Programs to offer a genre-based approach to discourse aimed at developing students' rhetorical consciousness about academic writing, and consequently about the use of citations in written texts, thereby enabling novices to build up an authorial positioning within their discourse community.