Hasil untuk "Marketing. Distribution of products"

Evelyn Kukuwa Quartey, Edmond Yeboah Nyamah, Isaac Tetteh Charnor

PurposeThis study investigates the effect of waste management practices and institutional pressures on environmental sustainability performance at the household level in Ghana, specifically within the Cape Coast metropolis.Design/methodology/approachThe study employed an explanatory and quantitative research design to analyze data collected from 339 sampled households, of which 242 responses were deemed valid for analysis. Data were processed using SPSS for descriptive statistical analysis and Smart-PLS 4 for structural equation modeling to examine relationships among the study variables.FindingsResults demonstrate that waste management practices significantly enhance environmental sustainability performance. Institutional pressures positively influence waste management practices and environmental sustainability performance. Interestingly, institutional pressure negatively moderates the relationship between waste management practices and environmental sustainability performance.Practical implicationsEnhanced understanding of these dynamics can aid policymakers and waste management institutions in crafting targeted interventions that foster more effective waste management practices at the household level.Social implicationsBy improving waste management practices and responding effectively to institutional pressures, households can significantly contribute to broader environmental sustainability goals, thus supporting sustainable urban development and responsible consumption patterns as outlined in the Sustainable Development Goals (SDGs).Originality/valueThis research contributes uniquely by articulating the moderating role of institutional pressures in the context of household waste management, a relatively underexplored area within environmental management research.

Kamel Ramdani , Abdelkader Guetib

This research aims to present the concept of contracting assistance and its essential services. It also explores the concept of digital transformation and outlines its key requirements. The research seeks to assess the reality of contracting assistance in the context of digital transformation in Algeria, relying on indicators of the Arab digital economy. It investigates the mechanisms used to implement contracting assistance by initiating digitization as a preliminary step. Finally, the paper sheds light on some features of digital transformation in the application of contracting assistance through digital platforms and websites. Ultimately, it concludes with a set of important suggestions to contribute to the enhancement of digital transformation, particularly in the field of entrepreneurship.

Mat Hashim Halim, Chor Foon Tang

Pembiayaan kewangan dan sikap usahawan dilihat memainkan peranan penting dalam membantu pertumbuhan perusahaan bersaiz mikro, kecil dan sederhana (PKS). Kajian ini dijalankan bagi melihat sejauh manakah perkara ini memberi kesan secara langsung dan tidak langsung ke atas prestasi PKS. Tumpuan kajian diberikan kepada perusahaan bersaiz mikro Bumiputera di Pulau Pinang. Sejumlah 350 orang usahawan mikro Bumiputera di Pulau Pinang yang menerima pembiayaan kewangan mikro daripada pelbagai agensi dan institusi kewangan telah dipilih sebagai sampel kajian melalui kaedah pensampelan bola salji. Kaedah regresi berbilang digunakan bagi menerangkan pengaruh faktor pembiayaan dan sikap usahawan ke atas prestasi usahawan mikro Bumiputera di Pulau Pinang. Dapatan kajian mendapati pembiayaan mikro dan sikap usahawan memberikan pengaruh secara langsung yang signifikan positif ke atas prestasi perusahaan mikro Bumiputera. Hasil kajian dapat memberikan sumbangan kepada institusi kewangan dalam menilai keberkesanan kemudahan pembiayaan mikro di samping memberikan manfaat kepada usahawan mikro dalam membantu mengenal pasti faktor sikap yang dapat menyumbang kepada peningkatan prestasi perusahaan. ABSTRACT It is believed that microfinance and entrepreneurial attitudes contribute significantly to the expansion of micro, small, and medium-sized businesses (SMEs). This study was conducted to determine the direct and indirect effects of these factors on the performance of Bumiputera micro-enterprises in Penang. A total of 350 micro Bumiputera firms in Penang which received microfinance from various agencies and financial institutions were chosen as the sample through the snowball sampling approach. The influence of microfinance and entrepreneur attitude on the performance of Bumiputera micro companies in Penang is explained using multiple regression analysis. The regression study predicted that microfinance and entrepreneurial attitude have a direct and significant favourable effect on the performance of Bumiputera micro companies. The findings of this study can be used by financial institutions to evaluate the efficacy of microfinance facilities and by microbusinesses to identify attitude that contribute to enhancing enterprise success. Keywords: Bumiputera, micro-enterprises, microcredit, entrepreneur attitudes, Penang.

Aye Mya Mon

In the competitive market, it is crucial to stand as the market leaders maintaining the current customers offering the satisfying service quality and creating impacts to attract the potential. Hence, this research identifies the gaps between the customer expectation and perception on the academic service quality of an English Department in Yangon, Myanmar through the five dimensions SERVQUAL model. Deductive approach and exploratory research design are applied in the research. The study uses proportional sampling where a definite number of populations is known and the respondents are selected randomly from every batch. Through mixed method, quantitative and qualitative data are collected from 66 respondents attending English Language Programme. The results reveal that there are significant gaps between the customer expectation and perception, and the customers’ expectation level is higher than the perceived service quality. The qualitative data analysis is not merely provided in the research; therefore, it seems weak to identify the detailed opinions of the respondents’ views on the research factors. The customers’ perception and suggestions should be prioritised for the betterment of developmental progress of the academic service quality. The research indicates the prominence of the customer loyalty to maintain the customer satisfaction in the organisation.

Michael Menrad

Banks have not come to rest since the 2008 banking crisis and have been struggling for their future ever since. In addition to serious market distortions, there are increasingly digital challenges and investments in the banks’ platforms to remain competitive and continue to meet customer requirements. Other industries are showing the banks how to do it and investing heavily in the networking of distribution channels to form an omni-channel system, as this is where all interfaces converge. The banking industry has also recognized this groundbreaking approach in the distribution channel. Academic literature is also increasingly examining omni-channel management, but studies in the banking industry are still sparse. This study uses multi-method research in the form of a systematic literature review and semi-structured qualitative bank expert interviews to examine omni-channel management in the banking industry. Thereby, the state of scientific research and the future objectives of the banks are analyzed. Bank experts in Germany explain what bank customers will expect, how far German banks have progressed in implementing an omni-channel system, and how the bank-customer relationship will change. Findings show that banks will completely transform their distribution by omni-channel management by breaking with existing structures and creating a new customer experience and higher customer value. The paper provides critical insight into what omni-channel integration means for the banking sector.

Kawsar Ahmmed, Shahidul Islam, Nor Azila Mohd. Noor et al.

Purpose – This paper addresses the issues related to the practice of relationship marketing at the organizational level. Considering the influence of various factors, this study offers a theoretical framework necessary to create, maintain, and enhance the business relationship. Design/methodology/approach – The research is based on a systematic review of existing literature, including journal articles, subject-specific professional websites, and textbooks on relationship marketing. Literature reviews relating to the Nordic School, Industrial Marketing and Purchasing (IMP) Group Approach, and the North American School are included. Findings – The relationship marketing approach has evolved since the pre-industrial era, and more organizations are embracing this marketing stance in the current, post-industrial era. A theoretical framework that consists of influential variables for creating, maintaining, and enhancing relationships is proposed to explore this multidimensional construct. Information on proper conditions is synthesized to help marketers identify an appropriate environment for implementing this approach in the business context. Limitations – Given the increasing complexity of relationship marketing and the increasing need to understand this approach, the proposed theoretical framework could be useful for improving the understanding of multi-dimensional aspects of relationship marketing. Consequently, directions for future research in relationship marketing are identified. Originality/value – This study provides a coherent picture of relationship marketing viewed through the proposed theoretical framework, based on a systematic literature review. Specifi cally, it is probably a first instance in which a paper sought to address the practice of relationship marketing by including tripartite areas – namely, creating, maintaining, and enhancing relationships in a Business to Business (B2B) setting, which is scattered across various disciplines.

Bogdan Sojkin, Magdalena Ankiel

W artykule zaprezentowano analizę czynników zakupu dóbr trwałego użytku w grupach indywidualnych klientów w 6 dużych miastach w Polsce. Analiza oparta została na wynikach badań konsumenckich przeprowadzonych w latach 2016 i 2017 na Uniwersytecie Ekonomicznym w Poznaniu oraz na wynikach innych badań opublikowanych w polskich czasopismach. W wynikach badania zaprezentowano zbiory determinant kształtujące decyzje zakupowe konsumentów dóbr trwałego użytku oraz ich zmienność w latach 2016-2017.

John D. Bullough

Signs are critical elements of the visual environment for pedestrians, drivers and other users. Regardless of their purpose, signs should be easily detected and readily legible. Tools such as visual performance models have been developed to allow the assessment of the speed and accuracy with which observers can read information on a sign. These models include factors such as the luminance of the sign, the contrast between the sign's characters and their backgrounds, and the size of the characters. One factor that has not been included in visual performance models is the aspect ratio of characters, particularly of alphanumeric symbols. To address this, a small study was carried out to investigate observers' ability to identify characters ranging in contrast and aspect ratio.

Paweł Śliwiński

The aim of this article is to verify the research hypothesis that assumes the existence of profitable carry trade operations based on USD or EUR loans in Poland in the years 2006–2010. Summarizing the results of an empirical test should be noted that investors operating on the Polish money and currency markets could reach up substantial profits from carry trade operations. The achieved results therefore indicate that the International Fisher Effect is not a good tool for forecasting exchange rates in the short term. The results of the empirical test indicate that the decisive role in investors decisions was played by the expectations for the evolution of exchange rates in the future. Due to the unstable USD/PLN and EUR/PLN exchange rates it can therefore be concluded that (the not secured against currency risk) carry trade operations largely accounted for currency speculation.

EL AMRANI LAMIAE, BENBBA BRAHIM, MOHAMMED NAJIB EL OUALIDI

Attraction factors of Blood transfusion centre analysis is paramount however, the donor’s profile cannot be neglected. Therefore, 2 goals can be mentioned: Before the donation: how to encourage donors to come by knowing their motivation, providing adequate direct communication and using alternative forms of communication; After the donation: how to retain donors and encourage them to give more regularly by a quantitative study will be conducted using a half structured questionnaire

R. S. K. M. Sagieva Muratova

Проблемa мусорных свaлок стaновится сегодня одной из сaмых aктуaльных в мире. Ее решение нaстоятельно требует мобилизaции усилий нaуки, делового мирa и общественности кaждой стрaны нa оперaтивное решение зaдaч рaционaлизaции использовaния ресурсов плaнеты и зaщиты ее экологии. Темпы ростa свaлок в рaзвитых стрaнaх мирa опережaют все делaвшиеся рaнее прогнозы: численность нaселения плaнеты ежегодно возрaстaет нa 1,5-2%, a объем мусорных свaлок мирa – нa 6% в год, т. е. увеличивaется в 3-4 рaзa быстрее. Проблемa эффективного, экологически ориентировaнного подходa в упрaвлении природными ресурсaми во многом связaнa с экономическим aспектом. Особенно это aктуaльно в рыночной экономике, которaя предостaвляет некоторую свободу действий. В этой связи речь может идти о формировaнии эффективного экономического мехaнизмa природопользовaния. Необходимо тaкже учитывaть и тот фaкт, что зaвисимость между состоянием окружaющей среды и темпaми экономического ростa является достaточно сложной. Қоқыс үйінділері жөніндегі мәселе дүние жүзіндегі ең өзекті мәселелердің бірі болып келеді. Оны шешу үшін ғылымның, іскери әлемнің және әрбір елдегі жұртшылықтың планета ресурстарын тиімді пайдалану мен экологияны қорғау мәселелеріне жедел түрде шешім табу мақсатында жұмылдырылуы қажет. Дамыған елдердің қоқыс үйінділерінің көбею қарқыны алдыңғы уақыттарда жасалған болжамдардан асып түседі: әлем бойынша халық санының өсімі жыл сайын 1,5-2%-ға көбейсе, ал қоқыс үйінділерінің көлемі – жылына 6%-ға артады, яғни халық санының өсімімен салыстырғанда 3-4 есе жылдам артуы байқалады. Табиғи ресурстарды басқарудағы тиімді, экологияға бағытталған әдістерді қолдану мәселесі көбінесе экономикалық аспектіге тікелей байланысты. Әсіресе, бұл, әрекет еркіндігін білдіретін нарықтық экономикада тіптен өзекті болады. Осы тұрғыда, табиғатты пайдалану бойынша тиімді экономикалық механизмді құрастыру туралы сөз болады. Сонымен қатар, қоршаған ортаның жағдайы мен экономикалық өсудің қарқыны арасындағы тәуелділіктің күрделі сипат алатындығын да ескеру қажет.

Wahiba Yalichani, Mohamed ‎ Farhi

    إن هذا المقال أملته الضرورة الملحة لترشيد سلوك المستهلك، وما هو إلا محاولة لتسليط الضوء على بعض الطرق العملية لتوعية المستهلك حتى يتمكن هذا الأخير من تحقيق المنفعة الحقيقة من عملية الاستهلاك  بالحفاظ على صحته وبيئته وعقله ومجتمعه وموارد أمته، وحماية أمواله من سوء الاستغلال، و ذلك لأن تلبية حاجات غير حقيقية تعتبر هدرا للمال و سلوكا غير رشيد.    قسمنا ورقتنا هذه إلى قسمين رئيسيين ، تناولنا في الأول علاقات التفاعل بين وعي المستهلك ورشده بعد شرحنا لمصطلحي الوعي و الرشد في فقرتين منفصلتين، و خصصنا القسم الثاني لعرض   ودراسة أوجه الوعي المحققة لرشد المستهلك، فتكلمنا عن تسعة أوجه أساسية ( وعي المستهلك لحاجياته الفعلية، وعيه بحدود الإنفاق، الوعي بالبيانات الموضحة على المنتجات، الوعي التسويقي، وعيه بأساليب الاستغلال، وعيه بحقوقه وواجباته، الوعي الاستهلاكي الصحي، الوعي الغذائي،  الوعي بأساليب التعامل مع ارتفاع الأسعار).

Enrico Baldin

The history of Champagne Encry is marked by the courage and the strong desire to embark on a journey that makes us unique in the world of Champagne. The art of making Champagne has grown together with the value of our wines and merged wisely with the emotion and passion to create the finest champagne Encry.

Óscar David Urango Licona, Giovanni Pérez Ortega, Gerardo Romo Morales

This paper presents an implementation study of the methodologies: Center of Gravity and AHP Model, with the aim of suggesting the best location for a distribution center, instead of having multiple independent stores, for a marketing company of industrial products in Colombia. As a practical case study, data from a marketing company of industrial products are used. This company has eight branches nationwide and it has no clear policies about the handling of goods and even less clear about the transportation of them among the different branches.

G.Z. Shevtsova

The article deals with conceptual issues of goal- setting and different approaches to the formation of the goals of enterprise. The problem of the multidirectional interests of the main contact groups coordination is investigated. The conceptual model of goal-setting as a component of the organizational ensure of synergetic management of the enterprises is suggested.

Karolina Zięba

W artykule omówiono metody oceny skuteczności działań marketingowych, z uwzględnieniem głównych problemów z tym związanych. Wskazano na różnice pomiędzy skutecznością a efektywnością marketingu. Przedstawiono również przykłady pochodzące z rynku polskiego wskazujące na popularność stosowania poszczególnych mierników przez przedsiębiorstwa oraz na błędy w procesie pomiaru efektów działań marketingowych

Khaled Benalia

انصب اهتمام هذه الدراسة على تطور مفهوم الرقابة الداخلية من خلال مختلف المراحل التي مرت بها، بالإضافة إلى استعراض أفضل ما وصلت إليه جهود المنظمات، اللجان والمعايير الدولية حول الرقابة الداخلية. و قد خلصت هذه الدراسة إلى أن الرقابة الداخلية في بداية ظهورها كانت تقتصر على المبادرات الفردية لأصحاب المؤسسات الخاصة ليتطور مفهومها، حيث أصبحت تعتمد على منهج التخطيط لوضع وتحديد الأهداف الإستراتيجية ورسم السياسات، كما امتد اهتمامها لتشمل أيضا العاملين وتشجيعهم على الالتزام بالسياسات والتعليمات الموضوعة وتحديد الصلاحيات والمسؤوليات والعمل على رفع الكفاية الإنتاجية وكفاءة الأداء.