Hasil untuk "Communication. Mass media"

N. Pidgeon, R. Kasperson, P. Slovic

Magdalena Sawczuk

Museums’ social media communication is an activity whose presence is no longer subject to justification or discussion. However, an important issue remains how this virtual communication should be conducted. This issue is gaining importance, if only because of the change in recipients’ expectations towards cultural institutions, generational changes, and new ways of consuming culture. Moreover, due to the dynamics of social platforms and the tools used there, the issue of how museums communicate through various platforms still remains under-researched. Therefore, the article aims to explore the degree to which museums use humorous, RTM-related content and the so-called “trends” appearing on TikTok. In order to achieve this aim, the method of qualitative analysis of content published on the TikTok platform was chosen. The results showed that while humorous content and content referring to current situations have a great potential to engage recipients, not all museums adopt this communication method.

Hanna Saarinen

Jatkuvasti kehittyvällä digitaalisella aikakaudella sosiaalisen median rooli yritysten, erityisesti mikroyrittäjien, viestintästrategioiden kehittämisessä on tärkeämpää kuin koskaan. Mikroyrittäjien ulkoinen viestintä usein lähtee liikkeelle yrityksen tarpeista, tahdosta ja suunnittelusta. Laadukkaan viestinnän tulisi sisältää kahdensuuntaista vuorovaikutusta potentiaalisten asiakkaiden kanssa, sillä sosiaalinen media altistaa yrityksen julkisuudelle. Hallinnan puute ja yksisuuntainen viestintä ilman selkeää strategiaa altistavat yritykset resurssien tuhlaamiselle.

Atalya de Cock, Eduard Cuelenaere, Gertjan Willems et al.

In the last decade, nostalgia-driven imitative filmmaking – characterised by requels and ‘belated’ sequels – has become ubiquitous in commercial cinema globally. While the transgenerational appeal of nostalgia in Hollywood has been researched extensively, smaller European film industries like Flanders remain underexplored in this regard. This article focuses on three case studies to investigate how Flemish nostalgia-driven sequels and requels employ transgenerational nostalgia both within the films and in their marketing endeavours. Compared to Hollywood’s consistent 1980s nostalgia strategy, Flemish cinema employs nostalgia as a short-term commemorative tactic, celebrating Flemish pop culture artefacts of the recent past instead of the past itself.

Talat Sadat Kamali, Afsaneh Tavassoli

This article to the analysis performance of celebrities in the face of violence against women in the published content of their pages. Instagram is a central image social network that today is a favorable platform for communication between celebrities and their audiences, regardless of official restrictions. With the general public perception of this group and the impact of their actions on directing collective thought and behavior, their performance in the face of all forms of violence against women is worth considering. using qualitative research method and content analysis approach, the posts published in the accounts of these people with the focus on violence against women were examined. 145 pages of active celebrities on Instagram were monitored and recurring topics of acid spraying, self-immolation and acts of violence against women were selected. 74 image posts form of photos, videos and graphic designs were analyzed according to the gender element in the content and the owners of the content analysis page. The results show that the republishing of violence by celebrities is a kind of accompaniment and empathy with public opinion and awareness of different groups and in a way, it can be considered part of the social responsibility of this group. Celebrities do not seek to reproduce the line of violence by publishing content containing violence against women. Gender-based violence has made female celebrities more sensitive, and the group has published more posts on the subject. The emphasis on gender elements is palpable in the content of published images.

Nabilla Anasty Fahzaria, Neni Yulianita, Anne Ratnasari

Indonesia is a multicultural country that every year has reports of increasing rates of intolerance and a high potential for conflict. So that peace education is needed to prevent it. Peace Generation Indonesia or PeaceGen is a Non-Government Organization (NGO) working in the field of peace based in Bandung. The activities they do include the development of peace training through creative media and game-based learning, creating peace learning media, and activating peace content. PeaceGen has also produced more than forty thousand Agents of Peace (AoP) to spread peace. This study aims to find out the social marketing communication activities carried out by Peace Generation by reviewing and analyzing program design, promotion mix implementation, utilization of the “AoP Journey” digital platform, and the role and ability of the Agent of Peace Coordinator in fostering relationships with the Agents of Peace. This research uses qualitative methods and a case study approach. The results of the study show that the marketing communication carried out by Peace Generation seeks to produce peace education using collaborative programs and collective actions to create a peace-loving society. However, the use of digital platforms in their activities still allows for technological gaps.

Itbar Khan, Azhar Mehmood, Nabi Bux Jumani

Teacher education curricula have been innovated in Pakistan. The curricula recommends constructivist practices for teacher educators. The current study examined the instructional practices of teacher educators in Khyber Pakhtunkhwa (KP), Pakistan. The overall objective of the study was to find out whether teacher educators (TE) used constructivist or traditional instructional practices in the Departments of Education (DoE) and Regional Institutes of Teacher Education (RITEs). Classroom observation protocol was developed for investigating the practices of 31 teachers, they were randomly selected from 211 teacher educators from 09 DoE in universities and 20 RITEs. Analysis of the data showed that teacher educators used most of the time traditional classroom practices, they did not use proper methods which could enable the prospective teachers to create knowledge, they transmitted knowledge, most of the teachers did not use constructivist practices and they did not have full cognizant of constructivist practices. Teachers did not come to the class well prepared for teaching for following constructivist practices. The study recommends training on constructivist practices, provision of a separate cadre of teacher educators in RITEs, and training on the use of information technology, and the provision of internet in teacher education institutes.

Zafiris Nikitas

Τhe present article examines the connection between the Greek stage director Karolos Koun and his staging of modern American drama. Specifically, it investigates the systematic incorporation of plays by writers such as Tennessee Williams and Arthur Miller into the repertoire of Koun’s Art Theater from the Greek Civil War Era to the Cold War period. The aesthetic and ideological choices of the director are placed within the historical and sociopolitical context of Greece, while the connotations of American cultural politics are also taken into consideration. As the article illustrates, Koun used American Realism in order to stage a reflection of global modernity in his locality during the tumultuous years of post-war Greece.

Gillian Williams, M. Hamm, Jocelyn Shulhan et al.

Objectives To conduct a systematic review of randomised controlled trials (RCTs) examining the use of social media to promote healthy diet and exercise in the general population. Data sources MEDLINE, CENTRAL, ERIC, PubMed, CINAHL, Academic Search Complete, Alt Health Watch, Health Source, Communication and Mass Media Complete, Web of Knowledge and ProQuest Dissertation and Thesis (2000–2013). Study eligibility criteria RCTs of social media interventions promoting healthy diet and exercise behaviours in the general population were eligible. Interventions using social media, alone or as part of a complex intervention, were included. Study appraisal and synthesis Study quality was assessed using the Cochrane Risk of Bias Tool. We describe the studies according to the target populations, objectives and nature of interventions, outcomes examined, and results and conclusions. We extracted data on the primary and secondary outcomes examined in each study. Where the same outcome was assessed in at least three studies, we combined data in a meta-analysis. Results 22 studies were included. Participants were typically middle-aged Caucasian women of mid-to-high socioeconomic status. There were a variety of interventions, comparison groups and outcomes. All studies showed a decrease in programme usage throughout the intervention period. Overall, no significant differences were found for primary outcomes which varied across studies. Meta-analysis showed no significant differences in changes in physical activity (standardised mean difference (SMD) 0.13 (95% CI −0.04 to 0.30), 12 studies) and weight (SMD −0.00 (95% CI −0.19 to 0.19), 10 studies); however, pooled results from five studies showed a significant decrease in dietary fat consumption with social media (SMD −0.35 (95% CI −0.68 to −0.02)). Conclusions Social media may provide certain advantages for public health interventions; however, studies of social media interventions to date relating to healthy lifestyles tend to show low levels of participation and do not show significant differences between groups in key outcomes.

Sarah Sweeney

Rose Marie Santini, Debora Salles

Os Sistemas de Recomendação (RS) são definidos como algoritmos que classificam e recomendam produtos culturais a partir de dados sobre as práticas e o comportamento dos usuários.  O objetivo deste artigo é diagnosticar as consequências sociais e culturais dos algoritmos de recomendação de música como intermediários culturais on-line, examinando como e até que ponto eles afetam a percepção cultural, a classificação da música, a formação do gosto, o comportamento do ouvinte e a escolhas dos usuários. Realizamos uma revisão sistemática da literatura para identificar e discutir a produção científica sobre as implicações sociais e culturais de tais algoritmos nas práticas de consumo de música. Foram obtidos 311 artigos a partir de pesquisas bibliográficas em nove diferentes bases de dados científicos. Nossa análise crítica indicou quatro abordagens temáticas principais exploradas pela comunidade científica sobre esse tema entre 2000 e 2016: 1) O papel dos sistemas de recomendação na indústria fonográfica; 2) Impacto dos serviços de streaming no download de música; 3) Viés na classificação e recomendação de conteúdo; e 4) Consumo de música como recurso social. Os resultados revelam a lógica da intermediação cultural via sistemas de recomendação no mercado da música: esses algoritmos influenciam, modelam e mapeiam os gostos e hábitos dos usuários em um ambiente aparentemente livre, diversificado e ao mesmo tempo personalizado.

Sherice Gearhart, Weiwu Zhang

Christian Zolles, Thomas Hübel

Thomas Hübel und Christian Zolles haben sich die Mühe gemacht, das Thema Hypertext eingehend zu untersuchen und so aufzubereiten, dass sie mit diesem Beitrag eine breit aufgestellte medienpädagogische Handreichung zum Thema präsentieren können, die nur darauf wartet, in der konkreten Unterrichtspraxis angewendet zu werden. Dabei werden Unterrichtsinputs genauso präsentiert wie thematische Informationen, Übungen und (weitere) Literaturangaben, die alle dazu gemacht sind, das Thema für Lehrende und Lernende gleichermaßen attraktiv zu gestalten. Auch einige Visualisierungen wurden bereits eingebaut und können daher gleich heruntergeladen werden …

Carlos Fanjul Peyró, Lorena López Font, Cristina González Oñate

This article presents the results of a research aimed at studying whether the vision of advertising images of defined masculine models influences the corporal perception of male adolescents and how they find in the Internet a reinforcement of this ideal of beauty. As study methodologies, in order to analyse the influence on body perception, an experimental study was conducted with 552 adolescents using techniques of viewing ads and surveys and content analysis to assess the information offered by the Internet on issues related to achieving a muscular body. The results show the remarkable influence of viewing of defined bodies in male adolescents and the unconscious use they make of the Internet to seek information and recommendations in this regards.

Nurhadi nurhadi

Pertumbuhan ekonomi yang dikehendaki dalam pembangunan nasional adalah pertumbuhan yang dibarengi dengan proses pemerataan. Untuk itu, pemerintah masih tetap diperlukan untuk berpihak pada golongan ekonomi lemab dan koperasi. Kendala umum yang dihadapi oleb koperasi adalah kurangnya tenaga trampil dan profesional, lemahnya manajemen, dart. kekurangan modal. Dengan lahirnya UU No. 25 Tahun 1992, diharapkan koperasi bisa lebilv dapat berkembang, sebab mengenai kemandirian dan pendidikan koperasi mendapat perhatian secara lebih intens. Selain itu, untuk memupuk pertumbuhan koperasi perlu adanya kesamaan persepsi dan langkah yang koordinatif dari instansi-instansi yang terkait dalam menerjemahkan kebija­ kan pemerintah pusat.

Baetens, Jan, Hesling, Willem

Raquel Paiva Godinho

Este estudo apresenta os resultados da revisão da literatura realizada, em abril e maio de 2015, sobre o movimento, mundial, colaborativo dos Open Device Labs (ODLs). Uma iniciativa, recente, de profissionais da área com o objetivo de criar e compartilhar laboratórios com diferentes dispositivos móveis. Estes espaços proporcionam à um número maior de designers e desenvolvedores, de uma forma colaborativa e econômica, a possibilidade de testarem seus projetos em dispositivos reais. Esta prática aparece como uma etapa essencial para obtenção de melhores resultados no desenvolvimento de interfaces digitais para web e aplicativos em uma época de crescente fragmentação da tecnologia. Open Device Lab (ODL) - a community movement for the use of real devices on web projects and applications. A literature review Abstract This study presents results from a literature review on the worldwide collaborative movement of Open Device Labs (ODLs). This is a recent initiative, started by professionals, and aimed at creating and sharing laboratories with diverse mobile devices connected to the Internet. These spaces provide a greater number of designers and developers with the possibility of testing their projects on different devices in a shared, economical way. The results show the importance of the movement to undertake tests with real devices and obtain better results in the development of web projects and applications at a time of growing technology fragmentation.  Keywords: Open Device Lab, Web, Applications, Test, Real devices.

İnci ÇINARLI

Kriz iletişimi yönetiminde kriz ile ilgili olguların tespit edilmesi büyük önem taşımaktadır. Bu olgular kriz çeşidinin sınıflandırılmasına ve dolayısıyla da etkili ‘kriz tepki stratejilerinin’ uygulanmasına olanak verir. Bu makalede, Malezya Havayollarının MH370 sefer sayılı uçağının kriz yönetim süreci bir vaka analizi olarak değerlendirilmiştir. Uçak, içindeki 227 yolcu ve 12 mürettebat ile 8 Mart 2014 tarihinde kaybolmuş ve çok-uluslu arama-kurtarma çalışmalarına rağmen sonuç elde edilememiştir. Bu amaçla, Timothy W. Coombs’un  ‘kriz yönetiminin üç evresi’ söz konusu vakanın kriz yönetimi sürecine uygulanmıştır. Bu bağlamda, söz konusu krizin yönetilmesinde kullanılan ‘kriz tepki stratejileri’ Coombs’un ‘Durumsal Kriz İletişimi Kuramı’ (SCCT) dâhilinde değerlendirilmiştir. Ayrıca Malezya Havayollarının (ve en büyük hissedarı Malezya hükümetinin) kriz iletişimi yönetimi uygulamaları ve araçları da analiz edilmiştir. Sonuç olarak, alışılagelenin çok üzerinde bir süre boyunca olgulara ulaşamamanın bir enformasyon vakumu oluşturarak spekülasyonları ve söylentileri içine çektiği ortaya konulmuştur.

Paolo Bellini

<p>This brief paper intends to highlight the contradictions in which liberal democracy struggles within the process of globalisation, influenced as it is by the new connecting technologies. In particular, the difficult relationship between liberalism and democracy is analysed in light of the latest communitarist theories and new trends that interpret them socially. </p>

Roseli Fígaro

A partir de perspectiva histórica, a autora faz breve relato da tardia universalização da educação no Brasil. Além de apresentar problemas e contradições na formação de alunos e professores, há a falta de reconhecimento do valor do professor na sociedade brasileira, fator que acarreta baixos salários e péssimas condições de trabalho. Como avanços, há atualmente a implantação de um conjunto de diretivas de políticas públicas, voltadas para a melhoria do ensino, garantia de acesso ao ensino básico e apoio à fomação continuada de professores, entre outros. Tais políticas precisam ser consolidadas, avaliadas e aperfeiçoadas, pois o professor é um mediador do processo de aprendizado e, como parte de sua formação, é preciso incluir de maneira assertiva e coerente os conteúdos relativos   ao campo da comunicação.