The study aims to explore the impact mechanism of brand ritual on online word-of-mouth communication, introducing the mediating variable—flow experience—and the moderating variable—consumer–brand relationship norms. The study uses the approach of the experimental research. In Experiment 1, with the watch as the experimental product and the advertisement as the online scene, 62 subjects in the pre-experiment and 132 subjects in the formal experiment are recruited to verify the main effect of brand ritual on online word-of-mouth communication. In Experiment 2, with the tea bag as the experimental product and the online press conference as the online scene, 73 subjects in the pre-experiment and 185 subjects in the formal experiment are recruited to verify the mediating role of flow experience in the impact of brand ritual on online word-of-mouth communication. In Experiment 3, with the scented candle as the experimental product and the promotional video of the e-commerce store as the online scene, 81 subjects in the pre-experiment and 269 subjects in the formal experiment are recruited to verify the moderating role of consumer–brand relationship norms in the impact of brand ritual on online word-of-mouth communication/flow experience. The results show that brand ritual is more effective in promoting online word-of-mouth communication than random action, flow experience plays a completely mediating role in the impact of brand ritual on online word-of-mouth communication, and consumer–brand relationship norms play a moderating role in the impact of brand ritual on online word-of-mouth communication/flow experience. The study not only reveals the impact mechanism of brand ritual on online word-of-mouth communication, but also provides strong guidance for companies to utilize brand ritual, flow experience, and consumer–brand relationship norms to promote online word-of-mouth communication.
Mohammad Erfatpour, Dustin MacLean, Rachid Lahlali
et al.
The ovule is a plant structure that upon fertilization, transforms into a seed. Successful fertilization is required for optimum crop productivity and is strongly affected by environmental conditions including temperature and precipitation. Climate change refers to sustained changes in global or regional climate patterns over an extended period, typically decades to millions of years. These shifts can result from natural processes like volcanic eruptions and solar radiation fluctuations, but in recent times, human activities—especially the burning of fossil fuels, deforestation, and industrial emissions—have accelerated the pace and scale of climate change. Human-induced climate change impacts the agricultural sector mainly through global warming and altering weather patterns, both of which create conditions that challenge agricultural production and food security. With food demand projected to sharply increase by 2050, urgent action is needed to prevent the worst impacts of climate change on food security and allow time for agricultural production systems to adapt and become more resilient. Gaining insights into the female reproductive part of the flower and seed development under extreme environmental conditions is important to oversee plant evolution, agricultural productivity, and food security in the face of climate change. This review summarizes the current knowledge on plant reproductive development and the effects of temperature and water stress, soil salinity, elevated carbon dioxide, and ozone pollution on the female reproductive structure and development across grain legumes, cereal, oilseed, and horticultural crops. It identifies gaps in existing studies for potential future research and suggests suitable mitigation strategies for sustaining crop productivity in a changing climate.
Nutrition. Foods and food supply, Food processing and manufacture
У статті досліджено різні погляди науковців відносно змісту понять «бренд» та «брендинг». Узагальнено визначення поняття «спортивний бренд», як ресурсу, на основі якого реалізується функція впливу на цілісне сприйняття і споживчий вибір. Визначено, що серед спортивних брендів сучасності важлива роль надлежить футбольним брендам. З’ясовано фактори, які впливають на вартість бренду футбольного клубу. Виокремлено складові елементи бренду футбольного клубу, які забезпечують його максимальну унікальність для створення єдиного образу мислення споживачів. Подано рейтинг найдорожчих футбольних брендів світу у 2022 році за даними консалтингової компанії з оцінки брендів Brand Finance. Охарактеризовно особливості розвитку найдорожчих футбольних брендів у 2021-2022 років. Зазначено, що основним завданням маркетингу для футбольних брендів є покращення їх іміджу, враховуючи соціально-економічні та політичні умови, які мають найбільший вплив.
Izabela Estorino de Oliveira Maia, Carolina Tarcinalli Souza, Fabiane Valentini Francisqueti-Ferron
et al.
A educação alimentar e nutricional (EAN) contribui na promoção e proteção da saúde, desempenhando crescimento e desenvolvimento nas crianças, evitando de forma indireta, possíveis complicações de doenças crônicas não transmissíveis (DCNT). O atual trabalho tem por objetivo desenvolver com o público infantil de 04 anos e 05 anos e 11 meses, matriculadas no pré II, da EMEI Clélia Napoleone Crema na cidade de Agudos-SP, atividades lúdicas para melhorar suas escolhas alimentares, mostrando também a importância da educação nutricional nesta fase. No período de agosto à setembro de 2022 foi desenvolvido semanalmente atividades lúdicas, contabilizando seis atividades, com o apoio das professoras, realizando as atividades em diversos espaços físicos como: salas de aula, quadra e horta, tendo como referencial teórico a Secretaria de Estado da Saúde: “Sugestões de atividades de educação alimentar e nutricional”. O trabalho educativo proporcionou a ampliação do conhecimento sobre alimentação e nutrição, sendo isso observado, por meio, dos resultados positivos, sendo eles quantitativos e qualitativos, pois, as crianças desenvolveram: atitudes positivas frente aos alimentos, sendo encorajados em relação à aceitação de novos alimentos e de uma alimentação mais saudável. A realização dessas atividades revelou a importância do trabalho lúdico no desenvolvimento de ações educativas em alimentação e nutrição, ao aplicar as atividades notou-se, além da importância, o interesse das crianças sobre o assunto tornando o tempo divertido e produtivo, reforçando a necessidade das atividades para incentivar a alimentação saudável e reduzir as DCNT, principalmente a obesidade infantil.
The article was prepared on the basis of the results of the sociological research “Social networks and electoral potential”. The research methods included conducting focus groups involving young people aged 17 to 25 and subsequent content analysis of the data obtained. The purpose of the survey was to identify the opinion of young people about the heroes of our time, the concept of heroism and heroic professions. The study is unique in its analysis of the blogosphere and bloggers from the point of view of contemporary heroism and the identification of the social networks role in this process. The results of the study showed that Generation Z is striving to acquire a social mission in their activities and the theme of heroism moves into the plane of everyday life: everyone can become a hero.
Brisamar Estébanez, Chun-Jung Huang, Marta Rivera-Viloria
et al.
Childhood obesity is identified as one of the major public health issues to increase the risk for cardiometabolic diseases and related complications in adulthood. The literature has supported inflammation and oxidative stress as the primary underlying mechanisms involved in the pathogenesis of obesity-related diseases. Epidemiological evidence consistently shows the benefits of physical activity in the improvement of obesity-mediated inflammation and oxidative stress status. In this narrative mini-review, the available scientific evidence on the potential effects of exercise in alleviating these susceptibilities in childhood obesity will be assessed.
Nikolay Chepachenko, Marina Yudenko, Anna Gospodinova
et al.
The current trend of globalization of the world economy necessitates the use of high-tech developments and innovations that allow achieving strategic goals at the national, regional, and sectoral levels. The prerequisites of the study are determined by the urgency of finding solutions to problematic issues of formation and implementation of priority strategic guidelines for the development of enterprises of the construction sector, designed to ensure an adequate contribution to the strategic vector of advanced industrial, technological and socio-economic development of the construction industry and the national economy. This determines the need to find a solution to the problem of forming and implementing priority strategic guidelines for the development of enterprises mainly by increasing technological and innovative potentials that form the economic potential of the development of enterprises by the type of activity "Construction". The purpose of the study is to identify strategic guidelines for the development of enterprises of the construction sector that meet the targets of the fourth scientific and technological revolution and the achievement of strategic goals for the development of national economies. The findings of the paper outline the key signs of development, inherent in the nature of the development of material objects and economic entities of the economy are revealed. This allowed us to propose a systematization of the formation of priority strategic guidelines for the economic development of construction enterprises, reflecting the relationship with the targets for achieving national goals and strategic objectives for the development of economies of various countries and meeting the targets of the fourth scientific and technological revolution Industry 4.0. The practical implications refer to enterprises of the construction sector.
Electronic computers. Computer science, Economics as a science
Ewa Chomać-Pierzecka, Anna Sobczak, Edward Urbańczyk
Energy transformation in the European Union countries is progressing. Its scope is defined by formal and legal regulations and its effectiveness by the position of decision-makers, legitimised by public support for a particular type of challenge. Both issues are the focus of this article. The promotion of environmental protection measures is currently strongly promoted globally. Hence the widespread acceptance in principle of the changes associated with the implementing of the Green New Deal in the energy sector is not surprising. However, to what extent is knowledge of the solutions constituting the mainstream transition (renewable energy sources) ingrained among communities? Does the level of public awareness influence individual consumer choices, modelling the market? The threads outlined above inspired deliberations focused on analysing the assumptions behind energy transition in the EU, with particular reference to the countries directly bordering the line of the ongoing conflict in Ukraine (Poland, Lithuania), in the light of the resulting and escalating restrictions exacerbating the energy crisis. The immediate neighbourhood of the adopted countries, and their similar socio-economic conditions, provided the basis for comparisons and conclusions. The motivation for the choice of the issue and research area was to fill the clear information gap in this study area, strictly in relation to the adopted configuration of these countries. The research proceedings in the outlined area were primarily based on the methodology appropriate for capture and analysis of economic phenomena, enriched with the results of our own findings (questionnaire survey regarding general knowledge of the ZE market and consumer preferences), in order to assess the economic and environmental dimensions of energy transition in Poland and Lithuania and to assess the level of public awareness in this respect in the countries under study. The presented research is an important complementary element of the authors’ series of studies devoted to the analysis of the development of the renewable energy market in Poland and the Baltic States, related to the individual dimensions of RES. Their results give rise to the conclusion that increased social awareness in these countries determines the popularisation of RES solutions in individual use, regardless of their type, stimulating the progress of the energy transformation process.
With the continuous development of the human resource management system, the academic circle pays more and more attention to the research of employee satisfaction analysis. As one of the important factors affecting corporate performance, employee satisfaction has a significant impact on fully mobilizing employee enthusiasm. This article uses the China Family Panel Studies (CFPS) database to explore the impact of working hours characteristics and work salary characteristics on the job satisfaction of employees in stateowned enterprises and private enterprises through ordered logit regression methods. The results found that: weekly working hours and annual work income have a significant impact on these two types of employees. However, in-kind benefits and cash benefits only have a significant impact on employees of private enterprises. The one-way commute time only has a significant impact on the employees of state-owned enterprises. On this basis, this article puts forward two suggestions to improve the pertinence of welfare, strengthen the role of welfare incentives, and the government to formulate a labor standard law related to working hours, in order to improve employee job satisfaction.
Florian Weinberger, Swantje Sundt, Nadja Staerck
et al.
Beach visitors rate beach quality in large part by its appearance. Removal of natural beach litter (called beach wrack) has, therefore, high priority for beach managers in coastal areas dependent on revenues from tourism. Focusing on the German Baltic Sea coast, the amount of beach wrack has increased by a factor of approximately 3.4 between 1977 and 2012/2013. At the same time, the composition of macrophyte communities underwent a severe change from late successional stages (eelgrass and bladder wrack) toward more ephemeral communities. Correspondingly, the contribution of bladder wrack to seaweed litter alone dropped from 75% in 1977 to 18.1% today, while the contribution of ephemeral and nutrient-opportunistic seaweeds increased by a factor larger than 6.2 to approximately 44%. Such seaweed opportunists could have a higher potential for olfactorial nuisance than late successional macrophytes. To test this hypothesis, odors extracted from equal amounts of nutrient-opportunistic and non-opportunistic species that had been partially degraded under equal conditions were compared in a public survey. Participants graded the smell of opportunistic species, in particular Ceramium tenuicorne, consistently as more intense and less pleasant than the odor of non-opportunistic species. The particularly high potential of Ceramium litter and the relatively lower potential of eelgrass litter for deterrence were confirmed in field experiments. We conclude that the documented compositional shift in macrophyte communities at German Baltic Sea coasts since the onset of eutrophication has caused a shift of beach wrack composition toward species with a higher potential for olfactorial deterrence, which could explain recent concerns of beach managers about beach wrack despite the limited increase of biomass in the study area.
Piti Pita, Pornphimol Winyuchakrit, Bundit Limmeechokchai
The transport sector is one of the important contributors of increasing energy consumption and CO2 emissions in Thailand. Due to rapid development of transport infrastructure and technologies, patterns of energy consumption in this sector, as well as emissions, have changed considerably. To understand changes of aggregate energy consumption and CO2 emissions in this sector, this study employs the decomposition technique of the additive LMDI-I index method to analyze influencing factors in the road passenger transport in Thailand during 2007–2017. Results indicate that major energy consumption and GHG emissions in Thailand's road passenger transport come from sedans, vans, and taxis. The decreasing GHG emissions from fuel share and emission factors revealed the success of biofuel promotion in the road transport. The policy implication on energy efficiency and CO2 mitigation suggests that Thailand should continue promotion of energy efficiency improvement, public transport, biofuels and electric vehicles.
Based on the theory of acoustic waves, a circular surface radiator model is introduced as a basis for constructing a knowledge transfer model for a knowledge alliance. The three main variables in the model are chosen to be the number of enterprises in knowledge alliance, the frequency of knowledge transfer, and the relationship distances between the knowledge bodies. The internal mechanism of knowledge transfer in a knowledge alliance is studied, and the direct relationships among the internal influencing factors are explored. The results show that the number of enterprises in knowledge alliance, knowledge transfer frequency, and knowledge transfer effect are positively correlated. The “Rayleigh distance” in the knowledge field is the appropriate relationship distance measure for assessing knowledge transfer within the alliance. The Rayleigh distance is highly correlated with the number of enterprises in knowledge alliance and knowledge transfer frequency. Moreover, the number of enterprises in knowledge alliance and knowledge transfer frequency are interrelated.
The imperfection of the guide signs in the subway will lead to many difficulties for passengers, which directly affects the operation efficiency of subway stations. In this paper, we use big data to analyze the problem of signages in Beijing subway, and propose the optimization model of signages in subway stations based on particle swarm optimization algorithm. The experimental results of Dongzhimen subway station in Beijing show that the model has strong robustness in optimization, and the global best position can be found 100%.
The management of tourism destinations in Karangasem Regency has implemented smart tourism by utilizing information and communication technology to face competition in the tourism sector. This study aims to analyze the effect of human capital, social capital, entrepreneurship, implementation of information and communication technology on the performance of smart tourism destinations in Karangasem Regency, Bali. This research was conducted on 155 samples of tourism industry owners in five tourist destinations in Karangasem Regency. The data obtained were analyzed with structural model equations using the Partial Least Square (PLS) program package. This study found that human capital, social capital, entrepreneurship, implementation of information and communication technology had a positive and significant effect on the performance of smart tourism destinations in Karangasem Regency.
Andrew Clark, PhD, Jacqueline Tate, PhD, Umesh Parashar, MD
et al.
Summary: Background: Infant rotavirus vaccines have led to substantial reductions in hospital admissions and deaths due to gastroenteritis, but some studies have reported an elevated risk of intussusception, a rare bowel disorder. This analysis aimed to provide evidence on the potential mortality reduction benefits and intussusception risks of current rotavirus vaccination schedules, and to explore whether alternative schedules could have advantages. Methods: All 135 low-income and middle-income countries, defined by gross national income per capita of less than US$12 236 in the 2018 fiscal year, were included in the model. Mortality reduction benefits and intussusception risks of rotavirus vaccination were modelled by use of an Excel-based static cohort model with a finely disaggregated age structure. Numbers of rotavirus gastroenteritis deaths and intussusception deaths in each week of age were calculated for all infants born in the year 2015 between birth and age 5·0 years, with and without restrictions on age at administration. Benefit–risk ratios (rotavirus gastroenteritis deaths prevented per excess intussusception death) and other indicators were calculated for two vaccination schedules currently recommended by WHO and 16 alternative schedules. Of these schedules, it was assumed that between one and three doses would be given; the first dose of the rotavirus vaccine would be co-administered with either BCG or diphtheria–tetanus–pertussis (DTP)1; and the second or third dose would be co-administered with either DTP1, DTP2, DTP3, or measles (Meas)1. Findings: A three-dose schedule co-administered with DTP (without age restrictions) could prevent about 74 000 (95% uncertainty interval 59 000–100 000) rotavirus gastroenteritis deaths (38% reduction) and could lead to 201 (77–550) excess intussusception deaths (1·4% increase) compared with no vaccination, resulting in a benefit–risk ratio of 369:1 (160:1–895:1). The benefit–risk ratio was most favourable when the relative risk of intussusception was assumed to decline with the national under-5 mortality rate (2386:1) and least favourable with pessimistic assumptions about access to hospital for intussusception treatment (168:1). Schedules that involve giving the first dose with BCG and the second with DTP1 had the fewest excess intussusception deaths and most favourable benefit–risk ratios. Interpretation: Rotavirus vaccines have a favourable benefit–risk profile in LMICs. Neonatal schedules have the potential to prevent more rotavirus gastroenteritis deaths and cause fewer excess intussusception deaths than the schedules currently recommended by WHO, but more efficacious rotavirus vaccines would be needed to achieve more substantial mortality reduction benefits. Funding: Bill & Melinda Gates Foundation.
Nha Thi Huynh Nguyen, Asst. Prof. Dr. Suvit Suwanno, Assoc. Prof. Dr. Weerapon Thongma
et al.
This paper investigates the residents' participation in agro-tourism development by examining their attitudes towards the impacts of agro-tourism on economic, socio-culture, and environment. The data was obtained from a survey of residents in Thai Phien Village based on a random sampling method. Factor analysis, descriptive statistics, and comparing means and multiple linear regression were employed to analyze the data. The results reveal that agro-tourism mostly brings positive impacts that outweigh the negative ones on the local community, such as educating visitors about agriculture, enhancing the community pride about local culture, capturing the demands of tourists on the local agricultural products, diversifying local economic activities, encouraging cultural exchange, and also improving public infrastructure and the area appearances. The study also indicated the demographic
characteristics of residents are likely to affect their attitudes towards agro-tourism impacts. Using a regression model, the findings yield that the positive impacts of both economic and socio-culture have contributed positively, meanwhile the negative impacts of socio-culture indicate a negative relationship with regard to the participation of local community in agro-tourism development. Thus, the locals’ positive attitudes towards agro-tourism impacts play a vital role, thereby influencing their willingness to active participation in developing agro-tourism of the community. In order to improve the residents’ positive attitudes, the local authorities can develop educational programmes or agro-tourism business model courses to apprise locals of the interests of agro-tourism to individuals as well as the community.
It can also build up strategies based on local media, via local media, to provide the panorama of agrotourism and its benefits on locals.
Hospitality industry. Hotels, clubs, restaurants, etc. Food service, Business