Hasil untuk "Marketing. Distribution of products"

Safiye Turgay, Rümeysa Demi̇r, Mustafa Kavacık

Economic shipment planning under demand uncertainty is still the major problem in today’s supply chains, in whichtransportation cost, inventory holding cost, and stockout cost are considered simultaneously. This work contributes by comparing demand forecasting-based planning with stochastic optimization, where the latter is enhanced with Monte Carlo simulation, and closes withthe introduction of a Monte Carlo-Enhanced Route and Inventory Optimization (MC-RIO) approach as a suitable planning option in uncertain logistics environments. The probabilistic MC-RIO framework superimposes by routing and inventory decisions the probabilistic generation ofdemand, allowing for considering concurrently shipment routing and inventory decisions in the face of a finite set of demand possibilities. Numerical tests are based on 1000 Monte Carlo scenarios and consider perishable products, capacity-limitedvehicles and penalty-oriented stockouts. Results show that while MC-RIO achieves a total expected logistics cost of $350 in the baselinecase, demand forecasting with deterministic approximation and classical stochastic programming delivers $330 and $340, respectively. We also observe that the performance of forecasting-based planning degrades dramatically as demand becomesmore variable, resulting in penalties 36% higher for stockouts. Instead, in high-variability scenarios, the MC-RIO approach is more robust, achieving a reduction in stockout costs on the order of 40–55%, at the cost of moderateincrement in holding stocks. Sensitivity analysis also shows that variability in demand and the cost of holding inventory are the most significant factors, and the total expected cost rises from $350 to $450 forhigh demand volatility and from $350 to $470 for doubled holding cost scenarios. The results corroborate that our proposed MC-RIO framework can achieve a balanced and risk-aware shipment policy that is better than the conventionalones in the presence of volatility. In summary, this work suggests Monte Carlo-based optimization as a robust and scalable decision support tool for cost-effectiveshipment planning in the face of uncertainty.

Mohammed Ridha Boucenna , Laid Korichi

This study aimed to analyze the specific characteristics of a business model canvas (BMC) in ecotourism. A descriptive approach was used to identify the characteristics of ecotourism industry, and the requirements for implementing the BMC by ecotourism entrepreneurs. The study concluded that ecotourism relies primarily on the need to preserve and maintain natural resources in host tourist areas. Preserve the culture and lifestyle of the local population. Provide sources of revenue for local residents, and create enjoyment for visitors. The study also concluded that applying the BMC model to express the activity of institutions operating in ecotourism must take into account the specifics of these institutions' activities, in terms of the process of creating value for them and their customers, as well as the nature of the primary resources they require for their activities, especially given their limited capabilities. Therefore, the study recommended the importance of providing training courses in the field of management and entrepreneurial skills for ecotourism entrepreneurs by local tourism sector supervisors, either through their own capabilities or through partnerships with governmental and even private business incubators.

MOHAMED ADMANE, Zohra Aksas, MERIZEK ADMANE

Purpose: This study examines the impact of Lean management techniques on operational performance within a select cohort of agroalimentary companies in Algeria. Design/Method/Approach: Focusing on 71 firms within the agri-food sector, this research adopts a quantitative methodology, employing structural equation modeling with partial least squares (PLS-SEM) to analyze and estimate impacts. Findings: The findings reveal that human resource management practices and total quality management exert a substantial influence on operational outcomes. Conversely, just in time and preventive maintenance do not exhibit significant effects. Theoretical Implications: This study provides comprehensive definitions of the study's key terms. Additionally contributes to the extent literature on lean management practices in an Algerian. Practical Implications: the paper provides a practical application of lean management practices and their impact on operational performance, with aim we anticipate that our findings will motivate Algerian firms to consider the adoption of Lean Management strategies.   Originality/Value: this paper contributes significantly to the limited body of literature on Lean adoption in developing countries, particularly in Algeria. This comprehensive examination enhances the understanding of the dynamics between Lean Management and operational performance in contexts where such studies are scarce and relatively infrequent. Research Limitations/Future Research: The limitations of this study include those associated with the sample size and its focus solely on the agri-food sector. As a result, it would be beneficial to carry out additional research on the factors influencing the adoption of lean management in various industrial companies in Algeria and to make inferences by extrapolating the findings. Paper type – empirical.

Pat Crawford, Robert Dalton, Marisa Ten Brink

This issue of the Interdisciplinary Journal of Signage and Wayfinding highlights the importance of respecting diversity in signage. As our world becomes ever more connected, signage can influence groups previously not engaged in a location. Such people may speak a different language, have different values, or simply may be visiting for the first time. Our collective knowledge in signage research allows us to be flexible and adaptable, meeting the needs of diverse audiences in diverse places.

V. Yuniar, C. Br Bangun, Sri Wulandari Bugis et al.

This study aims to determine the exact nature of the business and tempeh in Ponsok Jeruk Village, whether it is correct or not. Analysis of aspects of the use of analysis of non-financial aspects of production and marketing aspects. While the analytical tools used for the financial aspect use Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI), to determine whether a business is feasible or not. The results showed that the tofu and tempeh business in Pondok Jerik village from the production aspect was feasible, because the business location was strategic and easily accessible to consumers, the technology used was modern, the production process was easy. The aspect of proper marketing, with high quality products, because of imported raw materials, affordable prices, so that all circles of society can ensure, wide enough distribution, and promotions that the owner is enough to give consumers aware of the products they sell. And the results of the analysis from the financial aspect show that the Tofu and Tempe business is feasible to run with a project age of 10 years at a discount rate of 10%. Analysis) Criteria produce Payback Period (PP for 8 months 7 weeks, Net Present Value (NPV) is Rp.137,689,134, Profability Index (PI) is 1.14% and Internal Rate of Return (IRR) is 32%. Keywords: Business Feasibility Study. Production Aspect; Marketing Aspect; Financial aspect.

Dara Puspita, Nadya Ervina, Habib Matwar

This study aims to determine  the feasibility of the business of flavored crackers to entermine the feasibility of the non-financial aspects and the feasibility of the financial aspects. Feasibility analysis uses analysis of non-financial aspects, namely aspects of productions and  marketing aspects. Meanwhile, the analytical tool used for the financial aspect is Payback Period (PP) , Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI) analysis to determine whether a business is feasible or not. The results showed that the flavored cracker business and business production aspects were deemed feasible,because the business location was strategic and easily accessible to consumers, the technology used was alsomodern,the production process also easy. Aspects of proper marketing, with high quality products due to imported raw materials, the price is also affordable. So that all people can buy it, the distribution is also quite wide, and the promotion given by the owner also makes consumers aware of the products they sell. Keywords: Business feasibility studies, production aspects, marketing aspects, legal aspects.

G. L. Azoev

The implementation of programmes to diversify the production of enterprises of defence industry complex is a process with many risks, to minimise which guarantees for the sale of civilian products are required. In this regard, the urgency of the task of mastering competencies that allow to successfully implement this process in offline and online environments increases. A significant part of such competencies is related to marketing in general and marketers using special technologies to form a product portfolio, assess its market capacity taking into account competition, develop strategies and tactics for introduction to new markets, including pricing, distribution, sales and promotion.On the basis of traditional marketing competencies, ways of adapting the functionality of marketers for the development and implementation of projects for the introduction of new products of enterprises of defence industry complex to new (civilian) markets are proposed, directions for solving marketing problems of creating and scaling startups, market priorities for the formation of special ecosystems for the diversification of the production process have been presented. The functionality of marketing positions has been proposed: marketing (web) analyst, product manager, distribution and sales specialist, marketing communications specialist, who should be employed in new marketing structures. At the first stage, it is proposed to enter new markets (for enterprises of defence industry complex) within the framework of digital structures – from electronic trading platforms and/or marketplaces. This approach will provide cost savings and seems more adequate for successful competition with existing players actively working in the network. At the next stages, it is advisable to create unified ecosystems grouped according to the product principle, in which, in addition to goods, related services from existing organisations engaged in training, design, operation, supply of raw materials, materials and semi-finished products will be offered.

Rasool Nazari, Saeid Azari

Purpose: The purpose of this study was to predict the market value of professional football players in the Iranian Premier League in the 2020-2021 season of Iranian football.Methods: method of the present study was descriptive-survey. The statistical population of the present study included all Iranian and foreign players working in the Iranian Football Premier League, which totaled 409 people the appropriate sample size for the research was calculated based on the community sampling formula and at a 5% error level, 200 people were calculated descriptive statistics was used for analysis and multiple regression method was used for inferential analysis.Results: Results showed that there is a significant relationship between player valuation and age variables, goalkeeper position, midfielder position, striker position, individual awards, foot position and number of games therefore, it can be concluded that when evaluating, the mentioned factors should be considered to attract the desired players of the clubs in the transfer seasons.Conclusion: In general, it can be acknowledged that the estimated coefficients of this model have the necessary efficiency to determine the market value of professional football players in the Iranian league.

Somayeh Alizadeh, Hamid Janani, Mohamad Rahim Najafzadeh et al.

Purpose: Despite the positive approaches of the management of the sports system and the health system in public leisure, there are still numerous reports and documented shreds of evidence of mobility poverty and its consequences in the urban life of people in deprived provinces, which indicates a worrying social problem.Methods: Therefore, the researcher conducted this study by identifying the factors affecting participation in sports by using a grounded theory approach. The statistical population of the study included the elites of physical education and the sampling of the participants was done theoretically and purposefully. The data collection tool was a semi-structured interview and the data obtained from the interviews were analyzed using a Strauss and Corbin coding approach method.Results: In the results of code grouping, 39 components were obtained in five areas of causal, contextual, interventional, strategy, and consequence factors.Conclusion: Based on the research findings, it can be said that the popularization of sports in West Azerbaijan province can be achieved through the support of environmental factors, the positive intervention of managerial factors, resource contextualization, and finally, through behavioral factors. Therefore, it is necessary that the effective policies on sports participation in this province be identified and analyzed based on the model.

Soumyadip Purkait

In Indian context, COVID-19 pandemic is an unrivalled shock for the economy and health system as a whole. Disruption of demand and supply chain of agricultural commodity like fish and fishery products for the prolonged nation-wide lockdown will directly affect 14.5 million people associated with the sector. The magnitude of the versatile impact includes production distribution and marketing of inland fisheries, marine capture fisheries, seed supply and seafood export. This working paper aims to describe the multidirectional economic impacts of the fisheries sector from this pandemic and a set of policy recommendation to ameliorate this shock.

Kristina Črnjar, Jasmina Dlačić, Borut Milfelner

Purpose – In the hotel industry, as in all services, the goal is to have satisfied employees who are engaged in their job. From a marketing perspective, one of the possible ways companies can achieve that is by adopting internal marketing practices. Hence, the purpose of this paper is to research the relationship between internal marketing and different dimensions of employee engagement (emotional, cognitive and physical) in the hotel industry. Design/Methodology/Approach – The data was collected through a paper-and-pencil questionnaire on a sample of 573 hotel employees in Croatia. Adapted scales from previous research were used for measuring research constructs using the back-translation technique. Conceptual model and hypotheses were tested with covariance based structural equation modelling. Findings and implications – The results show that internal marketing had a positive and statistically significant impact on emotional and cognitive engagement. Cognitive engagement, in turn, had a positive impact on emotional and physical engagement, while emotional engagement had a positive impact on physical engagement. Limitations – The use of self-evaluations could potentially cause social desirability bias. The study is limited only to Croatian hotels, which might vary from hotel industries in other parts of the world. Originality – This paper contributes to the development of internal marketing, as it identifies the relationship between internal marketing and different forms of employee engagement. Employee engagement is approached multidimensionally as consisting of emotional, cognitive and physical engagement. By distinguishing different engagement dimensions, the paper contributes to the theory of personal engagement with testing employee engagement concept in the hotel industry.

P. B. Lupane

The private village shops are the backbone of rural retail marketing. Private retail shops are ideal agencies for village distribution. There are around 2 million sales outlets at the retail level in rural India. One retail shop is serving around 600 families in the rural retail marketing. The retailer to consumer ratio has been very low with many such shops often located close to people residence, near to home and at the corner of the street, thus making location and convenience a major factor for their popularity. Kirana shop is one of the easiest ways to generate self- employment as it requires limited investment in land, capital and human resource. Kirana shops are unique business models in India especially in rural areas which are offering personal services and quality products as per demand of customers. A Kirana shop normally a range from 25 to 400 square feet with a various range of products which are daily requirement of customers. The total area of Sangli district is 8,572 sq. Mt. and there are 10 talukas and 734 towns in Sangli district and registered kirana shops are 5,741. The researcher has collected required information and data from Kirana shopkeepers in Sangli district. The primary data is collected through questionnaire. Discussion, interviews, observation and necessary field work. The sample selection of kirana shops have been selected on the basis of ‘Stratified Sampling Method’. While selecting villages, factors considered are the geographical location of taluka, such as East, West, North, South and Middle, and one village from each direction has selected Therefore, researcher has used ‘ Proportionate Sampling Method’ for selecting taluka- wise kirana shops. Researcher has found that the kirana shops are competing with local bazaars which are to be started by big traders and wholesalers in the sample study area. Competition is the major factor for existence of Kirana shops. Recovery of dues from customers is another challenging problem of the existence of Kirana shops, The consumer behavior is changing because of new technology. Fashions, life styles etc. However, changing consumer behavior is affecting rural based kirana shops. So, now a day, they are suffering for their existence.

martina rahmawati masitoh, Lina Marliana Dewi, Deni Sunaryo et al.

Abstrak Pengabdian kepada masyarakat yang dilakukan bertujuan untuk memberikan solusi dari masalah yang dihadapi masyarakat dusun Nanggulan, Maguwoharjo, Depok, Sleman. Masalah yang ada di dusun ini adalah kurangnya kompetensi kewirusahaan yang dimiliki oleh para Ibu rumah tangga. Kompetensi ini semakin diperlukan di masa sekarang karena selain jumlah Ibu rumah tangga di dusun Nanggulan cukup tinggi, organisasi kewanitaan (PKK) tersedia, juga kurang sejahteranya keluarga di dusun tersebut. Oleh karena itu, kami mengadakan penyuluhan kewirausahaan mulai dari memunculkan ide produk, mengolah produk, pengemasan, pemerekan, dan distribusi. Hasilnya adalah banyak peserta yang merasa mendapat pencerahan terkait ide kewirausahaan, selain ilmu untuk mengolah produk, mengemas, mendistribusi dan mendaftarkan merek juga mereka dapatkan.   Abstract Community service is aimed at providing a solution to the problems faced by the hamlet communities of Nanggulan, Maguwoharjo, Depok, Sleman. The problem in this hamlet is the lack of entrepreneurial competence possessed by housewives. This competency is increasingly needed in the present because besides the number of housewives in the hamlet of Nanggulan is quite high, women's organizations (PKK) are available, as well as less prosperous families in the hamlet. Therefore, we hold entrepreneurial counseling starting from generating product ideas, processing products, packaging, branding, and distribution. The result is that many participants feel enlightened about the idea of entrepreneurship, in addition to the knowledge of processing products, packaging, distributing and registering brands they also get.   Keywords: entrepreneurship, marketing, products, packaging, brands Kata Kunci: kewirausahaan, pemasaran, produk, pengemasan, merek

SAHLI FAOUZIA

L'objectif de cette recherche est d'étudier les facteurs qui influencent l’intention de choisir l’assurance islamique Takaful en Tunisie. Pour atteindre cet objectif, nous nous sommes basées sur un modèle examinant l'impact des variables indépendantes telles que la norme subjective, l’attitude, le contrôle comportemental et la religion sur la variable dépendante, l’intention comportementale. Pour la présente étude nous avons utilisé un questionnaire pour la collecte des données, 250 questionnaires ont été distribués, nous avons reçu seulement 188 réponses, soit un taux de réponse total de 75.2%. Le questionnaire a été élaboré sur la base d’une riche littérature et un test pilote a été mené pour vérifier la normalité, la fiabilité et la validité de l'échelle.Il contenait 26 items avec une échelle de likert de cinq points,variant de fortement en désaccord à fortement en accord. Les données recueillies ont été analysées en utilisant des tests corrélations par le biais de SPSS. Cette étude a révélé que l'attitude, la norme subjective et le contrôle comportemental ont une influence positive et significative sur le choix de l’assurance islamique Takaful. Toutefois, elle n'a pas révélé un impact significatif de la religion sur l’intention de choisir ce type d’assurance par les Tunisiens.

Vero Rose Smith

An essay setting the stage for this special issue of the IJSW.

Eftychia Gkiolnta, Vaggelis Saprikis, Maro Vlachopoulou

Mobile shopping (m-shopping) has become extremely signifi cant for both marketing and retail selling. Despite the fact that m-shopping has evolved into a popular alternative approach for purchasing products and services worldwide, the research regarding the extent of its adoption is still on a mediocre level and in certain countries, such as Greece, is rather limited. It is highly important to analyze and fully comprehend several factors that infl uence the acceptance of mobile technologies by consumers in order to motivate and support sellers’ mobile strategy. The objective of this research is to approach the factors that affect m-shopping with the analysis of two categories of mobile users, those who have already been involved in m-shopping and those who have not. Specifi cally, this work aims to explore and explain, in an introductory way, the critical factors that tend to infl uence m-shopping acceptance in order to predict both the consumers’ attitude towards m-shopping and their purchasing behavior via mobile devices, based on literature review and empirical survey.

Urszula Motowidlak

Transport is one of the most important sectors of the state’s economy. Its appropriate organization, mainly in urban areas, can effectively meet the needs of passengers. Those needs arise from a variety of reasons; however, transport is most often associated with daily access to work, school, college, offices and cultural and sporting facilities. Governments of large metropolitan centers, including Polish government, are facing enormous challenges related to provision of transport. Due to the high number of population, and hence extensive transport needs, these authorities are urged to use modern and efficient transport solutions. The development of society and the access to new technological possibilities and modern commercial solutions have influenced the development of transport in urban areas, as shown in the example of agglomeration.

Haiyang Li, K. Atuahene-Gima