Hasil untuk "The city as an economic factor. City promotion"

Asfitri Hayati, Abdul Basit, Lulu Ayu Lolita

This study aims to analyze the influence of language in digital promotions on the image of tourist destinations by highlighting four key indicators: message clarity, narrative appeal, language style, and cultural appropriateness. Destination image is measured through two main dimensions: cognitive perception, which relates to tourists' knowledge and rational understanding of the destination, and affective perception, which reflects the emotional bond and aesthetic impression formed. This study used a quantitative survey approach, collecting data from 110 respondents, residents of Tangerang City, using a purposive sampling technique. The results indicate that message clarity, narrative appeal, language style, and cultural appropriateness contribute significantly to shaping tourists' cognitive and affective perceptions. Among these variables, message clarity and narrative appeal proved more dominant in strengthening audiences' rational understanding of the destination, while language style and cultural appropriateness played a more significant role in building emotional closeness and trust in local values. These findings confirm that an effective digital promotion strategy relies not only on delivering factual information but also on packaging the message in a way that aligns with the cultural characteristics and linguistic preferences of the target audience. Theoretically, this research expands the study of tourism marketing communications by emphasizing the importance of linguistic and cultural dimensions in influencing destination image formation. Practically, the research findings provide strategic implications for tourism stakeholders in designing more persuasive digital promotional content, oriented toward local values, and supporting the sustainability of culture-based tourism. Thus, this research makes a significant contribution in bridging communication theory, destination branding strategies, and digital marketing practices rooted in local cultural wisdom.

Amogh Arakali

Constantinos-Vasilios Priporas, Nikolaos Stylos, Irene (Eirini) Kamenidou

Zulfan Yusuf, Syamsul Rizal

This research is motivated by the conditions of competition in the business world in Indonesia from time to time which are getting tighter, so companies must create new marketing strategies to maintain and gain a higher market share. As for the problem of this research is whether the influence of availability, product quality, promotion, and price affect the consumer satisfaction of Asus Laptop users in Banda Aceh City. The purpose of this study was to analyze the influence of each variable, namely availability (XI), product quality (X2), promotion (X3), and price (X4) on consumer satisfaction (Y). The sample in this study were Asus laptop users with 100 respondents as respondents. The sampling technique used a non-probability sampling approach with the convenience sampling method. The method of data collection is done by distributing questionnaires to the respondents. From the results of the research, it is known that the price variable (X4) has the smallest coefficient value, while the promotion coefficient value (X3) has the highest coefficient value, followed by product quality (X2) and availability (X 1). From the results of the research, it is also obtained that simultaneously and partially there is a positive and significant influence between the independent variable and the dependent variable, where tcount > ttable dan Fcount > Ftable.

Tom Baum

This article is about creative cities and their largely invisible and largely neglected workforce, the ‘ordinary people’ who provide the work- and life-place services upon which creative workers depend. The article considers the nature of creative cities, their labour markets and the precarious nature of much employment within them. The ambiguous relationship between different employment groups within the creative city is illustrated. The analysis forms the basis for reaching conclusions and helping to formulate advice for policy makers in developing approaches that are inclusive and accessible. The article is set against and acknowledges the importance of the rising tide of populism as a real challenge to an elitist mainstream creative city discourse.

John Rennie Short

David R. Reynolds

Gabriel Rhodes, Stephen Sullivan

Hannah Rubinton

John Friedmann

Md Mujibul Anam

D.N. Velichko Amur State Medical Academy, D.N. Velichko, T.E. Abbakumova et al.

Eun Woo Nam

Graham Todd

Toshimitusu Uetake, Mitsuhiko Kawakami, Norihiro Utsu et al.

Coy T. Phillips