Hasil untuk "Marketing. Distribution of products"

Hanbing Xia, Zhiyuan Chen, Jelena Milisavljevic-Syed et al.

Given the contradiction between the rapid growth of products and the modest recovery rate of end-of-life products, there is a pressing need to understand the societal significance of establishing a reverse logistics network for end-of-life products. This research constructs an open-loop five-tier reverse logistic network model encompassing customers, centres for collection, disassembly and inspection, remanufacturing, and disposal. A multi-objective mixed-integer nonlinear programming model under uncertainty has been developed. Unlike previous research, this model accounts for surrounding residents' disutility of facilities while simultaneously minimizing economic costs and environmental impact. Besides, uncertainty theory is introduced in solving the proposed model. More specifically, the formulated model converts all uncertain variables into uncertain distributions by implementing the uncertain multi-objective programming method. Furthermore, a customised non-dominated sorting genetic algorithm III (NSGA-III) is proposed and is employed for the first time to address facility selection and recycling volume distribution within the network. The model is then validated using a real-life case study focusing on end-of-life vehicles in Changchun, China. This research could assist decision-makers in both governmental and private sectors in achieving a balanced approach to the interests of the economy, environment, and local communities comprehensively when designing reverse supply chains.

Fauzan Natsir, Redo Abeputra Sihombing

Activities that support various activities in the fisheries sector, one of which is processed fish products, seeks to improve the economy of the community, especially fishermen in processing marine products. One of the efforts is to expand the distribution of processed seafood and penetrate the market through designing a user interface for the processed seafood distribution system. The method applied in this study is User Centered Design (UCD) with a design philosophy that places the user at the center of the system development process. The UCD approach is supported by techniques, tools, procedures, and processes that help design interactive systems that are more user centric. Based on usability testing that uses a usability scale system, the marketplace user interface model for marketing processed fish products is assessed with a yield of 86.5%. So that this marketplace user interface design mockup has been rated as user friendly which is indicated using high functionality and in accordance with the design. Keyword: User Centered Design (UCD), user interface, marketplace, processed fish.

Oranich Kumgliang, Anon Khamwon

Building a solid relationship between a brand and customers has become increasingly prevalent in a firm’s marketing strategy. It has led to a broader and deeper exploration of developing customer relationships by industry practitioners and academic researchers. Drawing on the marketing literature, this empirical study speculates on the possible mechanism underlying the process of building brand advocacy with consumers in online food delivery services. The data were collected from 562 respondents through online questionnaires from consumers of food delivery platforms in Bangkok and Metropolitan areas, Thailand. The survey data were analyzed using Structural Equation Modeling (SEM) to verify the model. The findings indicated the relationship between customer experience quality (brand experience, service experience, and post-purchase experience), brand leadership (perceived quality, perceived innovativeness, perceived value, and perceived popularity), relationship quality (trust, satisfaction, and commitment), and brand advocacy (recommendation, purchase intention, and brand defending). Regarding the investigation, customer experience quality positively affects brand leadership and relationship quality, which, in turn, mediated the pathway from customer experience quality to brand advocacy. The model explained 72% of the variance in brand advocacy. The study recommends that practitioners consider these findings when designing marketing strategies for online platforms.

Mouloud LASBEUR

Social Responsibility (CSR) is considered a means of steering actions undertaken in the service of sustainable development, and meeting the needs of present and future generations. To do this, companies adopt the principle of precaution and solidarity between generations and territories. The protection and well-being of consumers are far-reaching issues that are integrated into the social practices of companies, with commitment to the objectives by the ticket of the quality and environmental policy.  By analyzing the annual data from 2012 to 2017, we find that the ENIEM by the note of its policy constitutes a continuous improvement in terms of quality and conformity of its products which ensures a broad satisfaction and protection of the consumer, also it contributes to the preservation of the environment in terms of pollution and generation of hazardous industrial waste. In terms of results, the observation shows that the measurement indicators are clearly positive, which puts the company in the process of continuous improvement. La Responsabilité Sociale (RSE) est considérée un moyen de pilotage des actions entreprises au service du développement durable, et faire face aux besoins des générations présentes et futures. Pour cela, les entreprises adoptent le principe de précaution et de solidarité entre les générations et les territoires. La protection et le bien-être des consommateurs sont des questions d’une grande envergure qui sont intégrées dans les pratiques sociales des entreprises, avec engagement aux objectifs par le billet de la politique  qualité et environnementale. En analysant les données annuelles de 2012 à 2017, nous constatons que l’ENIEM par le billet de sa politique constitue une amélioration continue en termes de qualité et conformité de ses produits qui assure une large satisfaction et protection du consommateur, aussi elle contribue à la préservation de l’environnement en termes de pollution et génération des déchets industriels dangereux. En termes de résultats l’observation montre que les indicateurs de mesure sont nettement positifs, ce qui inscrit l’entreprise dans la démarche d’amélioration continue.

Karen Batista, Marley Rosana Melo de Araújo, Lucas Gabriel Bezerra Lima et al.

Esse estudo teve como objetivo analisar a intenção de uso de fintechs por meio de variáveis propostas por Venkatesh, Tong e Xu (2012) e Slade et al. (2015). Para tanto, foi realizado um survey, com uma amostra não probabilística de 106 respondentes. Os dados foram analisados por meio de testes como correlação de Pearson e Spearman, teste T e regressão múltipla padrão, no software SPSS, versão 20. Como resultados, apenas a expectativa de desempenho, valor de preço e hábito afetaram a intenção de uso de fintech. Desse modo, cabe às empresas de fintech investir no aprimoramento das suas funcionalidades, a fim de aumentar a expectativa de desempenho, melhorar o custo-benefício e influenciar hábito de utilizar fintech, investindo em ações de marketing, dando incentivos aos consumidores e gerenciando o seu relacionamento com esses.

Shila Farhangian, Mozafar Yektayar, Mozhgan Khodamoradpoor et al.

Purpose: The purpose of this research was to design a model for the development of organizational succession plans based on sports organizations.Methods: The methodology used in this study is a qualitative methodology and the Grounded Theory method of a systematic approach has been used as the operational method of research. The present study used purposive sampling to select the interviewees (key informed people) and theoretical sampling to distinguish the number of people and find the research path.Results: In this study, with the aim of collecting the necessary data from the informed people of the field of sports organizations, various interviews were conducted and after conducting 12 in-depth and unstructured interviews, theoretical saturation was obtained, but to ensure more, interviews continued up to 15 people. After conducting the interviews, research-related sentences and concepts were extracted, resulting in 466 primary concepts, 221 secondary concepts and 33 sub-categories.Conclusion: With numerous reviews and revisions and a deep look at the content and concepts of the data, it can be found that the main category in the succession of sports organizations is meritocracy.  Therefore, it can be said that the main phenomenon in this research is meritocracy that all factors and influences move to describe it, and in a sports organization, meritocracy a logical focal category.

Kishokanth Jeganathan, Andrzej Szymkowiak

Social media is an important source of product information for many users. Marketing in social media is based not only on building a community around the brand, but social media is used as a way to reach a defi ned group of users with a marketing message. These users are shown content, including promoted posts, which is to draw their attention, interest and get them to action, i.e. click on the link and read the article promoting an event or product. In this article, we investigated how the diff erent headline wordings (question, traditional, forward referring) aff ect the desire to read the article. An experiment was conducted on 75 participants, which confi rmed that the header has a large eff ect size. The ANOVA analysis was carried out in two stages, additionally taking into account the importance and general interest in the subject of the article by users. Finally, the possible business implications, limitations, and directions for future research were identified.

Marija Čutura

Purpose – The purpose of this paper is to provide insight into the interplay between consumer ethnocentrism and social identity as concepts with significant relevance for different consumer responses in globalized environment. Design/Methodology/Approach – The paper contains analysis of theoretical foundations, based on social identity theory, as well as conceptual content analysis of selected studies that deal with both the observed concepts. Findings and implications – This paper contributes to deeper insights into the interplay between consumer ethnocentrism and identity, and provides a good foundation for explaining and predicting different consumers’ responses in the globalized environment. From the perspective of social identity theory, ethnocentrism is considered to be an important factor in maintaining social identity and preserving it in the changing environment. This proposition is confirmed by empirical studies that show a positive relation between identity and consumer ethnocentrism. On the other hand, some empirical studies reveal somewhat mixed results which indicate that consumer ethnocentrism does not always correspond with the strength of identity. Also, studies that deal with consumer ethnocentrism and identity in the context of global changes and acculturation processes suggest that the relational matrix of those concepts can be far more complex. Limitations – The observed theoretical backgrounds mostly consider classical propositions of the social identity theory and focus on specific forms of social identity. Originality – This paper represents a synthesis of the dynamic perspective of social identity theory with conceptual analysis of consumer studies that deal with consumer ethnocentrism and identity.

Amina Taibaoui, Sarah Hadda Boderbala

هدفت هذه الدراسة إلى تقديم نموذج لتطبيق بطاقة الأداء المتوازن في عملية قياس الأداء الاستراتيجي بمؤسسة مطاحن الأغواط، خلال الفترة (2014-2017)، وتحقيقا لهذا الهدف قسمت الدراسة إلى جانب نظري عرض مفهوم قياس الأداء الاستراتيجي وأهم نماذج قياسه بالإضافة إلى نموذج بطاقة الأداء المتوازن كأهم نموذج للقياس، وجانب تطبيقي تم بمؤسسة مطاحن الاغواط حيث تم تطبيق أبعاد بطاقة الأداء في عملية التقييم والقياس للأداء الاستراتيجي لها، وقد توصلت الدراسة إلى أهمية هذه البطاقة في عملية القياس للأداء المالي وغير المالي وكذا على المديين القصير والطويل، وأن المؤسسة تولي أهمية بالغة لمحوري العملاء والتعلم والنمو مما يساعدها على تحقيق أهدافها الاستراتيجية وضمان التميز والاستمرارية.

S. Jumambayev, A. Kozhakhmetova

Increase in wages is recognized as one of the tasks within the long-term development strategy of the country in the Address of the Head of State K. Tokayev to the people of Kazakhstan “Constructive public dialogue – the basis of stability and prosperity of Kazakhstan” (Tokayev, 2019). The successful implementation of this task largely depends on solving the extremely complex problem of forming the level of wages in the labor market. A vast amount of theoretical and statistical studies on this problem, unfortunately, are not always characterized by a deeper penetration into the mechanism of formation of the level of wages in the current Kazakhstan model of the labor market. The goal of the study is to actualize the problem of the formation of the wages level in Kazakhstani labor market. Due to the totality of complex issues, the study is limited by studying only a few of them: a quantitative analysis of the influence of the main economic and institutional factors on the formation of the level of wages in the Kazakhstan labor market. Emphasizing the attention of researchers and practitioners to raising the level of wages will allow critically rethinking the existing practice of forming the level of wages. The scientific significance of the work bases on identifying the features of the manifestation of the general patterns of wage formation in the domestic labor market. The practical significance bases on obtained results those help to modernize the labor market, to bring it closer to the best practices of developed countries. They will also be taken into account in the design and implementation of effective social and economic policies.

К. Мухтарова, A. Мылтыкбаева, Г. Есболганова et al.

The development of small and medium-sized enterprises is one of the priorities of state policy in Kazakhstan. Its successful implementation determines the further economic and political development of the country. Currently, the country established a certain basis for the development of SME. The number of registered small businesses in the country is increasing annually. The share of small and medium-sized businesses in the country’s GDP is around 25% in the private sector employs over 60% of the employed population. However, there is not enough focus on small business trade and the manufacturing sector. For example, more than 46% of active small businesses are concentrated in trade, repairing of motor vehicles and household goods, 14% – in construction, 12.1% – in the sphere of real estate operations, renting and business services, 10.9% – in industry. This involves the creation of favorable conditions for the transfer of small and medium-sized businesses in the manufacturing sector, as well as strengthening its position in the service sector. In the current article authors tried to do the detailed analysis of different regions and accordingly it was found out that there are regional specificities of each area in Kazakhstan. Differences especially strongly manifested in comparison of regions with significant population, more developed industry, and significant reserves of minerals.

Franck Cochoy, J. Deville, Liz McFall

S. Hermawan

Aniel, tein, Érémy et al.

Antun Biloš, Davorin Turkalj , Ivan Kelić

Purpose – The main purpose of this paper is to test the controlled experiment (A/B split) methodology in B2C oriented e-mail marketing campaigns. Design/Methodology/Approach – E-mail marketing techniques have been a substantial part of e-marketing methodology since the early Internet days of the mid-1990s. From the very beginning of Internet utilization for business purposes, e-mail was one of the most widely used communication techniques in B2B and B2C markets alike. Due to high volumes of spamming and progression of online communication clutter, some practitioners began to question the usability of e-mail as a marketing communication channel, while others embarked on working on improving the message itself. Efforts were invested into improving message quality, as well as into better understanding user expectations. One of the most commonly used techniques to test specific e-mail message elements is the controlled experiment. Findings and implications – This paper explores several types of controlled experiments in a specific Croatian B2C market. Tests were run to determine subscriber behavior towards several newsletter components, including sending time, sending day, sender’s name, and subject line. Open and click rates for tested campaigns, and several other metrics were investigated using MailChimp software. An N − 1 two-proportion test using an adjusted Wald confidence interval around the difference in the proportions was used for comparing the open-rate measure in the controlled experiments between subjects. Limitation – Controlled experiments (A/B split tests) showed a lot of potential as a way of measuring behavior and preferences of subscribers, although several apparent limitations (the data-set scope, comparability issues) indicated a clear need for standardization on a managerial and scientific level. Originality – This paper provides an up-to-date e-mail marketing effectiveness literature review, describes and tests the methodology and metrics for e-mail campaigns measurement, and suggests several important guidelines for further research.

J. Kozhamkulova, A. Sagimbayeva

V. L. Nazarova, O. U. Kogut

Each organization in order to maximize profits, not only seeks to in- crease production, improve competitiveness and other factors to improve the accounting of expenses for production and sales of products, but also need to organize the reduction of production costs. Problems of cost re- duction is a hot topic of discussion in today’s economic environment. After all, the solution of this problem allows organizations to become competi- tive, to have a good economic potential. The main feature in the refinery is the continuity and duration of the production process and the relative stability of the size of the work in progress.

Sebastian Ludorf, Waldemar Toporowski

Ajay Khorana, H. Servaes

M. Gómez, C. Barrett, L. Buck et al.