Hasil untuk "Marketing. Distribution of products"

Matteo Ferrazzi, Federica Costa, Stefano Frecassetti et al.

The growing urgency to tackle environmental challenges has prompted an expansion of Lean management to include environmental sustainability performance. However, there is a lack of research exploring how specific Lean manufacturing practices interact to enhance the environmental performance of manufacturing firms. This study investigates cause-effect relationships among Lean manufacturing practices for improving environmental performance, focusing on the textile/apparel and Food sectors. Based on current literature, “hard” and “soft” Lean practices were identified and divided into four bundles. Utilizing the fuzzy DEMATEL methodology, the cause-effect relationships of Lean manufacturing practices are analyzed. The results reveal five distinct areas of Lean manufacturing practices, highlighting their interconnectedness. This article shows the dependency relationships among various Lean manufacturing practices for better environmental performance. In particular, it shows the enabler role that soft practices have across the two industries analyzed. It also shows how the manufacturing sector is a factor that modifies the relationships between hard practices. In conclusion, this study can guide manufacturing companies willing to implement the Lean socio-technical system to shift to more environmentally sustainable production models.

D.H. Bastykov, Sh.A. Smagulova, M. Karatayev et al.

Наше исследование является первым библиометрическим анализом проведенных реформ в области управления государственной системой. Библиометрический анализ актуален при обработке и анализе больших объемов данных. Целью исследования является проведение библиометрического анализа с целью определения состояния исследований в направлении реформирования государственного управления, определение и картирование будущих направлений исследований. При проведении исследования через специальную стратегию были выбраны 151 статья, направленная на реформирование государственного управления в период 1991-2023 годов. С помощью программного обеспечения Vosviewer были созданы и визуализированы библиометрические сети. Библиометрический анализ исследования был проведен на основе академической базы данных Scopus в области реформирования государственного управления. На основании данных исследований были сделаны выводы, отражающие в данной статье и дает возможность для дальнейшего понимания систематического развития исследования. Результаты исследования предоставили полную и достоверную информацию о темпах развития исследований в области государственного управления. Были выявлены лучшие статьи, публикации, исследования наиболее цитируемых авторов и организаций в области государственного управления и вносит свой вклад в научную литературу, описывая ее текущее состояние. В исследованиях с использованием библиометрического анализа были определены элементы прозрачности и производительности, которые могут быть использованы в реформах госуправления и электронного правительства. Кроме того, исследование продемонстрировало опыт и тенденции развития реформирования государственного управления в рецензируемых изданиях по всему миру. В Казахстане данные исследования интенсивно стали проводится начиная с 2020 года, в то время в таких развитых странах как США, Великобритания наблюдается высокий темп использования уже с 2010 года. Ключевые слова: Казахстан, реформы государственного управления, VOSviewer, библиометрический анализ, обзор литературы, научное картографирование, анализ совместных слов.

Idiano D'Adamo, Massimo Gastaldi, Rossella Giacalone et al.

Every day, we use cosmetic products that are not only focused on beauty but also with everything related to personal care and hygiene. The impact that these products have on sustainability cannot be overlooked. Many cosmetics contain unsustainable ingredients that can cause environmental damage and loss of biodiversity. In addition, fossil-based packaging contributes greatly to environmental pollution and increases waste in the absence of a circular supply chain. This work has a dual objective. The first is to provide a strategic analysis based on a multi-criteria approach to evaluate the most sustainable alternatives to traditional packaging that manufacturers could adopt based on the opinions of experts from different categories of stakeholders. In this study, the multi-criteria approach was employed, as it has been widely recognized in the literature for its effectiveness in evaluating and comparing alternatives across multiple, often conflicting criteria. The second is to provide a social analysis to assess consumers’ views, habits, preferences, and willingness to pay toward sustainable packaging. The results show divergence among experts who prefer refillable packaging while consumers prefer recyclable packaging. In contrast, a convergence in selling price and production costs is verified, highlighting the strategic importance of the economic dimension is for sustainable packaging, and the willingness to pay for sustainable packaging is about twice that of traditional packaging. The implications of this work suggest that circular supply chains covering the entire life cycle of products, based on a pragmatic approach, can drive the convergence of consumption and production patterns toward sustainable development.

R.U. Unerbayeva, G.Zh. Alibekova, J. Grabara et al.

Quality of life is a multifaceted concept that reflects the level of well-being and life satisfaction of the population. President K.K. Tokayev noted that ‘in order to improve the quality of life of every Kazakhstani citizen, infrastructural issues that directly affect the quality of life will be in the centre of attention’. Indicators of the quality of life of the population are important indicators for assessing the specific socio-economic consequences of the ongoing transformations and the degree of social tension in society. Therefore, the quality of life of the population becomes relevant in the centre of attention of the state leadership. The purpose of the article is to determine the actual assessment criteria for Kazakhstan and to propose measures to improve the quality of life in the conditions of globalisation and modernisation. An analysis is conducted based on existing approaches to assessing the quality of life and similar concepts of sustainable development. It is considered how improving the quality of life can contribute to the development of regions in the context of globalization and economic modernization, paying special attention to promoting sustainable development. This article examines the relationship between economic growth and population well-being in Kazakhstan. It examines the dynamics of gross domestic product (GDP), the state of education and proposes measures to improve the education system in the country. The importance of cooperation between the government, business and the public in the implementation of these strategies is emphasized. Promoting and implementing these strategies requires open dialogue, support for project development efforts and attention to every aspect of development. These efforts will contribute to a stable and uniform improvement in the quality of life of the population of Kazakhstan and the region as a whole. Key words: quality of life, factors, sustainable development, welfare, income.

Kaihua Ding, Jingsong Cui, Mohammad Soltani et al.

The field of causal Machine Learning (ML) has made significant strides in recent years. Notable breakthroughs include methods such as meta learners (arXiv:1706.03461v6) and heterogeneous doubly robust estimators (arXiv:2004.14497) introduced in the last five years. Despite these advancements, the field still faces challenges, particularly in managing tightly coupled systems where both the causal treatment variable and a confounding covariate must serve as key decision-making indicators. This scenario is common in applications of causal ML for marketing, such as marketing segmentation and incremental marketing uplift. In this work, we present our formally proven algorithm, iterative causal segmentation, to address this issue.

Melania Varga, Victoria Serban, Ioan Petroman et al.

The creation of the new products and brands is extremely expensive if it is not apply a performant management in the distribution on the market of the products obtained from birds. It requires the improvement of the management of the marketing in the introduction on the market of the products and new brands or rebrand of the products or brands on new distribution markets gained in the last period. The marketing policies will target the sales volume, the level of the profit, the moment of the life cycle of the product or brand, short marketing chain, the speed of products movement, lower sales prices due to direct sales by the farm.

Vinod Kumar Chauhan, Muhannad Alomari, James Arney et al.

While consolidation strategies form the backbone of many supply chain optimisation problems, exploitation of multi-tier material relationships through consolidation remains an understudied area, despite being a prominent feature of industries that produce complex made-to-order products. In this paper, we propose an optimisation framework for exploiting multi-to-multi relationship between tiers of a supply chain. The resulting formulation is flexible such that quantity discounts, inventory holding, and transport costs can be included. The framework introduces a new trade-off between tiers, leading to cost reductions in one tier but increased costs in the other, which helps to reduce the overall procurement cost in the supply chain. A mixed integer linear programming model is developed and tested with a range of small to large-scale test problems from aerospace manufacturing. Our comparison to benchmark results shows that there is indeed a cost trade-off between two tiers, and that its reduction can be achieved using a holistic approach to reconfiguration. Costs are decreased when second tier fixed ordering costs and the number of machining options increase. Consolidation results in reduced inventory holding costs in all scenarios. Several secondary effects such as simplified supplier selection may also be observed.

Raymond C. Simons, Casey Papovich, Ivelina G. Momcheva et al.

We present an overview of the CANDELS Lyman-a Emission At Reionization (CLEAR) survey. CLEAR is a 130 orbit program of the Hubble Space Telescope using the Wide Field Camera 3 (WFC3) IR G102 grism. CLEAR targets 12 pointings divided between the GOODS-N and GOODS-S fields of the Cosmic Assembly Near-IR Deep Extragalactic Legacy Survey (CANDELS). Combined with existing spectroscopic data from other programs, the full CLEAR dataset includes spectroscopic imaging of these fields over 0.8-1.7 um. In this Paper, we describe the CLEAR survey, the survey strategy, the data acquisition, reduction, processing, and science products and catalogs released alongside this paper. The catalogs include emission line fluxes and redshifts derived from the combination of the photometry and grism spectroscopy for 6048 galaxies, primarily ranging from 0.2 < z < 3. We also provide an overview of CLEAR science goals and results. In conjunction with this Paper we provide links to electronic versions of the data products, including 1D + 2D extracted spectra and emission line maps.

A. Garcia, Rebekah Menon, A. Parrett

Objective To explore and categorise the nature of promotional claims on packaging of commercial baby foods (CBFs). Setting UK Methodology An online survey of CBFs (for infants up to 12+ months) in 7 UK supermarkets and Amazon in 2020. On-pack promotions were classified as marketing, composition, health, and nutrient claims using the WHO Nutrient Profile Model draft for infants and young children, and European Union regulation on health and nutrition claims. Main outcome measure Distribution and proportion of claim types, and association between product characteristics and claim types. Results A total of 6265 promotional claims were identified on 724 products. Marketing (99%, n=720), composition (97%, n=705) and nutrient claims (85%, n=616) were found on the majority of CBFs, compared with health claims (6%, n=41). The median (Q1, Q3) number of total claims per product was 9 (7, 10), marketing 5 (3, 6), composition 2 (1, 2), nutrient 2 (1, 2), and 0 (0, 0) health. Marketing claims were mainly texture (84%, n=609, eg, super smooth) and taste related (70%, n=511, eg, first tastes). The main composition claim was organic (63%, n=457) while nutrient claims were mainly around ‘no added’ or ‘less’ sugar (58%, n=422) and salt (57%, n=417). Baby led weaning claims (BLW) (eg, encourages self-feeding) were found on 72% of snacks, with a significantly higher (p<0.01) number of BLW claims on snacks (99%, n=209) compared with other product types. Conclusion Promotional claims on CBF packaging are extensively used and, for the most part, unregulated. CBFs are promoted using ‘healthy halo’ connotations that might confuse parents. Regulations on their use should be implemented to avoid inappropriate marketing. This study reports an online survey of promotional claims made on packaging of commercial baby foods. Claims were very common and often made to suggest foods were 'healthy'. The authors suggest regulation is needed to prevent inappropriate marketing

Muslimin Z, M. Zainuddin, M. Saputra

The purpose of this study is to find out how the marketing strategy, namely the marketing mix which consists of products, prices, promotions and places applied by UMKM Sederhana, can increase sales of UMKM Sederhana chips products. This type of research is qualitative, namely research that is descriptive and tends to use narrative. Data collection techniques from this study used observation, interviews and documentation. The results of this study indicate that the marketing strategy carried out by UMKM Sederhana is to have quality products, the price is in accordance with the quality of the product, the distribution area is easily accessible and the promotions carried out have progressed by utilizing social media in sales which is currently very much needed because of the limited outside activities. outside the home due to the covid-19 pandemic so that many supermarkets are closed and the addition of two chip products from UMKM Sederhana, namely carrot chips and cashew cactus which have not been produced by many other businesses so that they are expected to help increase sales turnover from UMKM Sederhana.

Yahqub Badri Azrin, Sajjad Pashaie, Salvatore Cincimino et al.

Purpose: The Objective of the current research is to study and analyze two important variables affecting organizational success and efficacy of organizations; these variables are leadership style and organizational commitment.Methods: This research is a description-correlation study and was conducted as a field survey. The research sample consists of 141 individuals including personnel and managers of the Physical Education Organization of East Azerbaijan Province. The following questionnaires were used for data collection: personal features, organizational commitment, leadership behavior description (duty-driven), and leadership style (Transformational and interactive). Deductive statistics, Spearman correlation coefficient in significance level of α=0.05 were used for data analysis, and descriptive statistics were used for describing the respective variables.Results: The results showed that transformational leadership style has a positive and significant correlation with organizational commitment while interactive leadership style exhibits a negative and significant relationship with organizational commitment. No significant correlation was observed between duty-driven leadership and organizational commitment. Based on the findings of the current research, the relationship of transformational leadership in most cases is stronger and firmer than those of interactive and duty-driven leadership, and, transformational leadership style contributes to greater organizational commitment for the personnel under supervision.Conclusion: Taking into account the features such as observance of respect, reliance, and admiration of staff besides assigning authorization to the personnel and clarification of organizational objectives, transformational leadership style can transform its followers’ expectations and motivate them to have further committed to the objectives and the organization.

Alexander Port, Neelesh Tiruviluamala

Two popular forms of automated market makers are constant sum and constant product (CSMM and CPMM respectively). Each has its advantages and disadvantages: CSMMs have stable exchange rates but are vulnerable to arbitrage and can sometimes fail to provide liquidity, while a CPMM can have large impermanent loss due to exchange rate changes but are always able to provide liquidity to participants. A significant amount of work has been done in order to get the best of both constant sum and constant product characteristics. Perhaps most the relevant to this paper is Stableswap, which has an "amplification coefficient" parameter controlling the balance between the two types of behavior [Ego19]. Alternative approaches, such as in [AEC21], involve constructing AMMs using portfolio value functions. However, there is still much work to be done on these fronts. This paper presents multiple novel methods for mixing market makers and demonstrates new tools for designing markets with specific features.

Leanne P. Guy, Jean-Charles Cuillandre, Etienne Bachelet et al.

This report is the result of a joint discussion between the Rubin and Euclid scientific communities. The work presented in this report was focused on designing and recommending an initial set of Derived Data products (DDPs) that could realize the science goals enabled by joint processing. All interested Rubin and Euclid data rights holders were invited to contribute via an online discussion forum and a series of virtual meetings. Strong interest in enhancing science with joint DDPs emerged from across a wide range of astrophysical domains: Solar System, the Galaxy, the Local Volume, from the nearby to the primaeval Universe, and cosmology.

Rayan El Helou, Kiyeob Lee, Dongqi Wu et al.

This paper presents OpenGridGym, an open-source Python-based package that allows for seamless integration of distribution market simulation with state-of-the-art artificial intelligence (AI) decision-making algorithms. We present the architecture and design choice for the proposed framework, elaborate on how users interact with OpenGridGym, and highlight its value by providing multiple cases to demonstrate its use. Four modules are used in any simulation: (1) the physical grid, (2) market mechanisms, (3) a set of trainable agents which interact with the former two modules, and (4) environment module that connects and coordinates the above three. We provide templates for each of those four, but they are easily interchangeable with custom alternatives. Several case studies are presented to illustrate the capability and potential of this toolkit in helping researchers address key design and operational questions in distribution electricity markets.

Nektarios Makrydakis

Objective: Marketing and digital transformation in the public institutions of higher education in Greece, have key role in the context of the digital revolution. The study aimed at investigating the perceptions and views explicitly or implicitly of the management of Greek public universities regarding the need to adopt new practices such as marketing and its digital transformation and to find out the factors that shape perceptions. Research Design & Methods: The study adopted a quantitative method conducting in-depth interviews with rectors and vice-rectors of 10 representative Greek Universities. Findings: Results indicated that administrators believe that marketing and its digital transformation have great impact in attracting students and that the duration of the operating time of a university is directly related to the formation of perceptions about marketing and digital transformation in the context of Digital Darwinism. Implications & Recommendations: Universities will be able to understand the extent of their reaction to the adoption of new applications such as marketing. Contribution & Value Added: The present study is primarily a useful tool for public university administrations in their efforts to adopt marketing practices to understand which areas to focus on in order to effectively implement marketing and its digital transformation. The study also provides them with the tools to easily recognize their degree of maturity in terms of their culture and perceptions towards the application of marketing practices. In addition the study enriches the literature on the management field of higher education institutions. It highlights factors such as the duration of operation, the geographical location and the size of a university compared to administrative practices.

Musaab Mousa, Saeed Nosratabadi, Judit Sagi et al.

Analyzing the financial benefit of marketing is still a critical topic for both practitioners and researchers. Companies consider marketing costs as a type of investment and expect this investment to be returned to the company in the form of profit. On the other hand, companies adopt different innovative strategies to increase their value. Therefore, this study aims to test the impact of marketing investment on firm value and systematic risk. To do so, data related to four Arabic emerging markets during the period 2010-2019 are considered, and firm share price and beta share are considered to measure firm value and systematic risk, respectively. Since a firm's ownership concentration is a determinant factor in firm value and systematic risk, this variable is considered a moderated variable in the relationship between marketing investment and firm value and systematic risk. The findings of the study, using panel data regression, indicate that increasing investment in marketing has a positive effect on the firm value valuation model. It is also found that the ownership concentration variable has a reinforcing role in the relationship between marketing investment and firm value. It is also disclosed that it moderates the systematic risk aligned with the monitoring impact of controlling shareholders. This study provides a logical combination of governance-marketing dimensions to interpret performance indicators in the capital market.

Günther Of, Raphael Watschinger

We consider a fast, data-sparse directional method to realize matrix-vector products related to point evaluations of the Helmholtz kernel. The method is based on a hierarchical partitioning of the point sets and the matrix. The considered directional multi-level approximation of the Helmholtz kernel can be applied even on high-frequency levels efficiently. We provide a detailed analysis of the almost linear asymptotic complexity of the presented method. Our numerical experiments are in good agreement with the provided theory.

Yong He, Hongfu Huang, Dong Li et al.

We present a literature review on quality and operations management problems in food supply chains. In food industry, the quality of the food products declines over time and should be addressed in the supply chain operations management. Managing food supply chains with operations management methods not only generates economic benefit, but also contributes to environmental and social benefits. The literature on this topic has been burgeoning in the past few years. Since 2005, more than 100 articles have been published on this topic in major operations research and management science journals. In this literature review, we concentrate on the quantitative models in this research field and classify the related articles into four categories, that is, storage problems, distribution problems, marketing problems, and food traceability and safety problems. We hope that this review serves as a reference for interested researchers and a starting point for those who wish to explore it further.

Maria Hayu Agustini, Sentot Suciarto Athanasius, Berta Bekti Retnawati

Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable strategy, and this happens, particularly, in developing countries. As a result, the green marketing strategies of companies in developing countries are not yet fully recognized. So, this study is intended to explore marketing practices of the selected companies in Indonesia. The research is a case study of three selected companies producing herbal medical drinks, natural spa-related beauty products, and natural coloring fabric. They were selected for several reasons: producing of green products, conducting of green practices, and marketing the products abroad. In-depth interview of the owner or in-charged manager of each company was used to obtain the data about its marketing practices. The data were then classified into four Ps of marketing mix, and interrelationship concepts generated from the data were systematically identified using NVivo to get clear picture of their marketing strategy. The results indicated that the companies undertook only quasi green marketing: dealt with green product and conducted green practices but did not apply green pricing, green distribution, and green promotion. This brings implication for companies marketing a green product to take advantage by differentiating their product based on the green characteristics of the product. This study also contributes to knowledge about green marketing strategy in a developing economy that is still limited.

ZINEB SMOUH , SARA BENAYACHE, LALLA LATIFA ALAOUI

Avec l’apparition d’Internet, les entreprises sont confrontées à une nouvelle contrainte qui repose sur leurs images en ligne risquant d’affecter leurs réputations électroniques. Pour ce faire, celles-ci doivent être dotées d’un outil puissant permettant d’anticiper les signaux faibles et être à l’écoute de leurs écosystèmes .Cet article a pour objet d’étudier la « veille image sur Internet »et son corollaire l’e-réputation. A la lumière de 32 entretiens semi directifs réalisés auprès des internautes et auprès des écoles primaires, nous nous proposons de réaliser une étude exploratoire qui traite deux principaux axes, d’une part, l’influence des réseaux sociaux dans la construction de l’image chez les internautes d’autre part, le rôle de la veille image dans la gestion de la e-réputation.