Hasil untuk "Management of special enterprises"

Rico Edi Saputro, Ryan Basith Fasih Khan

The growing turnover of healthcare staff is a major concern for healthcare organizations because it affects employment stability and service quality.  Factors such as career stagnation and chronic fatigue are intricately linked to turnover intention; however, cynicism may influence this relationship by either reinforcing or diminishing it.  This research seeks to assess the relationship between career plateau and burnout, with cynicism as a mediating variable, on turnover intention among healthcare workers in East Java.  This research employed a quantitative methodology utilizing an explanatory design.  The research sample included 122 respondents who were chosen by purposive sampling. The research instrument used was a Likert scale questionnaire, which was analysed using SmartPLS 3.  The findings of the research indicated that career stagnation significantly influenced turnover intention, alongside chronic fatigue.  Furthermore, cynicism exhibited a partial correlation with both career stagnation and burnout.  This indicates that healthcare organisations ought to focus on career development and burnout prevention to mitigate employee turnover rates.

Rima Octaviani Lubis, Rhian Indradewa, Ferryal Abadi et al.

Risks are inherent in every industry, potentially occurring and difficult to avoid, but they can be effectively managed and controlled. Risks in the dropshipping platform industry include intense competition, regulatory changes, currency fluctuations, and the potential for fraud or damage to goods. This research aims to evaluate the effectiveness of risk management implementation within the TITIP organization The research method used is a descriptive method. Identification, analysis, and evaluation of the risks faced. The location of this research is at the TITIP business. The results of the risk analysis reveal a diverse range of risks impacting various aspects of operations, marketing, human resources, and finance. The research concludes by highlighting the crucial importance of communication and consultation, regular risk assessments, and the proper implementation of mitigation measures. Recommendations suggest that the organization should continuously enhance employee awareness regarding risk management and optimize the allocation of resources for risk management.

Ni Kadek Muliyani, Rita Suirlan, Muhtar Lutfi et al.

Pertumbuhan ekonomi mengukur kemajuan suatu daerah. Di Kota Palu, perkembangan ekonomi dipengaruhi oleh berbagai faktor, termasuk jumlah UMKM, jumlah penduduk, dan tenaga kerja. UMKM berperan sebagai penggerak perekonomian lokal, sementara jumlah penduduk dan tenaga kerja mencerminkan potensi SDM yang dapat berkontribusi pada pertumbuhan ekonomi. Tujuan penelitian adalah menganalisis hubungan antara jumlah UMKM, jumlah penduduk dan tenaga kerja dengan pertumbuhan pertumbuhan ekonomi di Kota Palu Tahun 2019-2023. Metode penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif korelasional. Metode analisis menggunakan Korelasi Pearson. Hasil analisis menunjukan jumlah UMKM berkorelasi positif yang tidak signifikan dengan pertumbuhan ekonomi, dengan tingkat keeratan yang rendah, jumlah penduduk berkorelasi positif yang tidak signifikan dengan pertumbuhan ekonomi, dengan tingkat keeratan yang sedang dan tenaga kerja berkorelasi positif yang tidak signifikan, dengan tingkat keeratan sedang dengan pertumbuhan ekonomi.

I. D. Rajesh

This article examines the characteristics of entrepreneurship among Scheduled Castes (SCs) in India using the 5th (2005) and 6th (2013) Economic Census data of the Central Statistical Office. The study employs the method of shift-share analysis to compare the growth of the enterprises at all India levels with that of SC-owned enterprises. The analysis reveals that the number of SC-owned enterprises has been increasing, with a significantly higher rate of change compared to the previous period. However, the prevalence of under-representation of SCs in the business field continues. The wholesale and retail trade, manufacturing and livestock are the three major activities in which SCs were concentrated. The emergence of new SC entrepreneurs has been influenced by several motivational factors, while there are also several factors that have a negative impact on the existence of SC entrepreneurs.

Vahid Saatchian, Javad Gholamian, Masoud Darabi

Purpose: The study aimed to determine the influential factors in marketing music psychology in Mashhad aerobic clubs and physical fitness. Method: The research method is a descriptive survey of which the required data were collected through a questionnaire. The questionnaire from the research background (Morton, Chang velin, 2010) was used. The statistical population included all male and female Mashhad Aerobic and Fitness Clubs (Region 9). Then 220 people on considering the sample size of five to ten times the number of research questions in survey studies. were selected randomly. Results: Data were analyzed using descriptive and inferential statistics and statistically significant (P ≤ 0.05). The results of exploratory factor analysis showed that five factors could identify, and in total, 53.8% of the marketing variance explained the psychology of music. Also, the mean score of all components indicated a favorable relative status. Conclusion: According to the extracted factors, mental factors, psychological emotion, recognition power, influence power, and musical personality was the highest priority. The importance of marketing and customer attraction for clubs, especially concerning the fundamentals of music psychology, indicates the need to understand the influential components of sports spaces and venues. This review can have a positive and different impact on attracting customers to clubs. The psychology of music and the attention it has to people's influence can be used as a new way of marketing and attracting customers.

Patta Hindi Asis, Muhammad Ihsan Mattalitti, Ulfah Attamimi et al.

Terminal penumpang hari ini mulai tergerus eksistensinya dengan berbagai permasalahan menderanya. Penelitian ini dilakukan untuk mengkaji eksistensi Terminal Waramosio dalam meningkatkan kesejahteraan masyarakat setempat ditinjau dari pendekatan sosiologi serta menganalisis upaya yang harus dilakukan dalam optimalisasi fungsi terminal oleh Dinas Perhubungan Provinsi Sulawesi Tenggara.  Metode yang digunakan adalah metode kualitatif deskriptif dengan melakukan wawancara kepada sepuluh  informan. Teori  yang  digunakan adalah teori  Pilihan  Rasional  dari  Coleman. Hasil yang ditemukan yaitu eksistensi Terminal Waramosio hari ini semakin tergerus beserta semakin menurunnya fungsi termnal. Hal itu perlu menjadi perhatian dan dilakukan upaya oleh Dinas Perhubungan Provinsi Sulawesi Tenggara dalam mengoptimalkan fungsi terminal beserta eksistensinya di tengah masyarakat.

Renza Fahlevi, Helen Helen, Fitriana Aidnilla Sinambela

Studi ini bertujuan untuk mengeksplorasi dampak Celebrity Endorsement dari sisi Attractiveness, Trustworthiness, dan Expertise, E-WOM, dan Perceived Quality terhadap Purchase Intention produk skincare lokal di kalangan konsumen Gen Z dengan Brand Image sebagai mediasi. Penelitian ini menerapkan pendekatan kuantitatif dan metode eksplanatori.  Sampel dipilih dengan teknik purposive dalam metode non-probabilitas. Data dikumpulkan melalui survei kuesioner dan berhasil terkumpul 300 responden. Data yang diperoleh akan dianalisis menggunakan SmartPLS dan SPSS. Hasil penelitian mengungkap bahwa E-WOM dan kredibilitas celebrity endorsement memiliki dampak positif signifikan terhadap brand image skincare lokal di kalangan Gen Z. Perceived quality dan brand image juga berperan secara signifikan dalam meningkatkan purchase intention. Selain itu, ditemukan bahwa brand image memainkan peran sebagai perantara dalam hubungan antara E-WOM dan celebrity endorsement, yang pada akhirnya meningkatkan purchase intention skincare lokal di kalangan konsumen Gen Z.

Frans Sudirjo, Bhaswarendra Guntur Hendratri, Rika Desiyanti et al.

This study examines the effects of social capital, innovation, and market orientation on the growth of Micro and Small Enterprises (MSEs) in the Special Capital Region of Jakarta. Using a quantitative research approach, data were collected from 160 MSEs through a structured questionnaire, and the relationships between the variables were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that all three factors—social capital, innovation, and market orientation—significantly contribute to the growth of MSEs. Innovation was identified as the most critical factor, followed by social capital and market orientation. The findings highlight the importance of fostering innovation, adopting market-oriented strategies, and leveraging social networks for the sustainable growth of MSEs. This study provides valuable insights for entrepreneurs and policymakers on how to support the development of MSEs in competitive urban environments.

Helmi Muhammad

This study seeks to comprehend in-depth how social entrepreneurship (SE) practices from a business standpoint in Islamic boarding schools, as well as what values emerge in SE practices. The qualitative research design is descriptive exploratory, with a holistic single-case study conducted at the Sidogiri Islamic boarding school in Pasuruan, Indonesia. In-depth interviews, field observations, focused discussions, and a review of supporting documents were employed to collect data. In-depth interviews, field observations, focused discussions, and a review of supporting documents were used to collect data. Purposive sampling was used to select key informants, and the snowball sampling technique was used to select other informants based on key informant recommendations. After maintaining quality standards through data triangulation, observers and sources, and member checks, data analysis employs an interactive model. According to the findings, SE practices are implemented through a combination of corporate social responsibility programs, bottom-of-the-pyramid orientation, other SE activities, and spirituality. The distinction of SE development in the Islamic boarding school-based business perspective in Indonesia is this balance. The balance of the SE program, as reflected in the holistic blended value, is critical to the business's existence and sustainability. The last section goes over the implications and future research.

Hmid Ganjaeian, Kolsum Mohammadian, Mahnaz Javedani et al.

IntroductionOne of the environmental challenges in the world is desertification. Desertification is land degradation in arid, semi-arid and dry sub-humid caused by several factors such as climate change and human activities. Desertification is a significant phenomenon, particularly in arid and semi-arid regions. In many instances, it is seen as a serious threat to human societies. The desertification process in developing countries is very intense, and this issue can have a significant impact on the future of these countries. Iran is a country that is exposed to the phenomenon of desertification. Due to the geographical location, arid and semi-arid areas cover approximately two-thirds of Iran.  The desertification phenomenon is present in Yazd province. Due to its climate and hydrogeomorphology, this province, which is located in the central regions of Iran, has a high vulnerability potential against land use changes and desertification. Considering the importance of the topic, this research has identified the vulnerable areas of Yazd province against desertification using the DVI index. Material and MethodsIn this research, library information, statistical data related to the population of Yazd province, climatic data of Yazd province, as well as the 30-meter SRTM DEM as the most important research data were used. The model used in this research was based on DVI vulnerability index. The DVI vulnerability index was the basis for the model used in this research. The time-spatial changes of vulnerability to desertification in the Banas River basin in India have been investigated using the DVI model. The DVI model uses 9 indicators, which are grouped into 4 groups: demographic indicators, weather indicators, topographic indicators, and soil indicators. Results and DiscussionIn this research, in order to identify the vulnerable areas of Yazd province to desertification from demographic indicators (population density, population growth and illiteracy percentage), weather indicators (precipitation rate, average temperature, and evaporation rate and dryness index), topographic indices (slope percentage) and soil science indices (soil type) have been used. The slope index indicates that the western parts of Yazd province are more vulnerable. According to the geological index, the northern and eastern parts of this province are highly vulnerable. The northern, central, and eastern regions of Yazd province are highly vulnerable in terms of precipitation, average temperature, evaporation, and dryness indicators. Yazd city has a high vulnerability potential in terms of population density index. In terms of population growth index, Ardakan city has a high vulnerability potential and also in terms of illiteracy index, Taft city has a high vulnerability potential. The location of Yazd province has resulted in a large portion of its area being covered in arid and hyper-arid areas. Due to their high vulnerability to erosion, destruction, and vulnerability, many parts of this province are prone to desertification. The DVI model was used to evaluate the vulnerability potential of Yazd province against desertification in this research. The DVI model results are divided into 4 vulnerability potential classes: low, medium, high, and very high. The results indicate that the class with a high vulnerability potential covers 42.9% of the area, which is primarily concentrated in the northern and central areas of Yazd province. The class with high vulnerability potential covers 41/4 of the area, which primarily encompasses the western regions of Yazd province. The classes with medium and low vulnerability potential are distributed in the central, southeastern, and southern parts of Yazd province, with 14.3 and 1.4 percent of the area, respectively. The vulnerability status of cities in Yazd province has been assessed in this research. Khatam and Bahabad cities have the lowest vulnerability percentage, while Yazd, Meibod, and Ardakan cities have the highest vulnerability potential, according to the results. Many parts of Yazd province, including its northern and central regions, have a high vulnerability potential, which requires special attention and the implementation of long-term programs to prevent vulnerability and increase desertification.

Hossein Kordloo, Abbas Naghizadeh-Baghi, Mehrdad Moharramzadeh et al.

Purpose: The aim of this study was to predict the future attendance of women in sport for all spaces in Zanjan based on the social marketing mix. Methods: The present study is a descriptive correlational study that has been conducted in the field. The statistical population of this study includes all women who play sport for all in parks and gyms of Zanjan city. G-power software was used to estimate the statistical sample. The research tool was a 39-item researcher-made questionnaire. The face and content validity of the questionnaire was determined using the opinions of ten professors of sports management. The reliability of the instrument was also assessed with Cronbach's alpha. Descriptive and inferential statistics including Pearson correlation coefficient test and multiple regression test (simultaneous method) were used for analysis.  Data analysis was performed with SPSS 26 software.Results: The results of this study showed that there is a positive and significant relationship between the components of social marketing mix and the future attendance of women in sport for all spaces. Also, all components of the social marketing mix influenced the future attendance of women. Conclusion: Therefore, it can be said that it is necessary to pay attention to the components of social marketing mix for the women of Zanjan to future attendance sport for all. On the other hand, it increases the level of physical and mental health of the society. Therefore, paying attention to the elements of social marketing mix can be very important for the development of mass sports among women.

Amir Mohammad Colabi

In recent years, tourism has become a competitive industry in the world. Businesses have become more inclined to pursue new ways to gain a competitive advantage and more revenue. The best way to make progress in E-tourism is to design a business model. This research is applying mixed methods included both views of qualitative and quantitative methodologies. The study population was qualitatively ten experts in business models and e-tourism who were interviewed. The statistical population of the quantitative section consists of 279 E-tourism specialists. The research results were categorized to design a business model. The results show that the creation of Shared value, rules and regulations governing the industry, and organizational culture and agility have a positive and significant impact on the design of business models in the E-tourism industry. Introduction The tourism industry is growing rapidly and is experiencing extensive changes around the world. It has attracted special attention for the position in this industry, and many modifications and developments; so, the number of tourists has increased from 528 million in 2005 to 1.19 billion in 2015. It is predicted that the number of tourists in 2030 will reach more than 1.80 billion people, indicating a more competitive industry (Hamid et al., 2021). The tourism industry has a special place in helping sustainable development; in other words, tourism is the only development method in many countries. Therefore, in the highly competitive environment of this industry, companies active in the field of tourism are forced to provide new models to improve their competitive advantage (Colabi and Karimirad, 2020). Tourism companies have witnessed new developments and tried to adapt to new technologies by making fundamental changes. E-tourism is the use of information technology to provide the services needed by tourists and are services that tourists traditionally used in the past. E-tourism encompasses all business components, such as e-commerce, e-content production, research and development, and e-marketing (Pencarelli, 2020). The tourism industry is one of the most successful industries in the electronic market because it is a customer-centric industry in which services and information play a major role in the exchange process (Joo, 2002). Companies have to design a business model that shows how to create value for profit. The business model is a multidimensional concept that shows the value creation path of the company and depends on activities that maintain the dynamism and flexibility of the company over time (Reinhold et al., 2017). In general, the concept of business model is as the company's view to create value and commercialize it or how to create a company and value it; The design of the business model also determines how an organization communicates with its stakeholders and how it will react to environmental changes (Colabi, 2020). Designing dynamic and innovative business models based on new technologies is important in the tourism industry. On the other hand, it seeks to create innovation and create new ideas. Designing business models allows these companies to respond appropriately to changes and environmental dynamics. Despite many research articles on business models, the design of business models, especially in e-tourism, has received less attention and luck from researchers. Therefore, this study aims to present the components of the business model in the field of e-tourism in Iran in the form of a model. This study answers what pattern e-tourism follows and what are the main and secondary factors. Materials and Methods A mixed-method composed of the qualitative and quantitative parts has been applied for this study. In the qualitative part, content analysis and coding method, and in the quantitative part, exploratory and confirmatory factor analysis have been done to identify the factors influencing the design of the business model. The research community in the qualitative sector includes people who specialize in designing business models, have also worked in the tourism industry. A number of these individuals were interviewed using purposive sampling (snowball sampling). Theoretical saturation was obtained after ten interviews. The statistical population in the quantitative part of the research is the managers and experts of tourism service companies in Tehran, 279 of whom were selected using Cochran's formula. In the qualitative part, data collection was performed in two stages: 1) the structure of the interview was designed using the study of library resources and authoritative articles, 2) the interviews were conducted using the structure of the previous stage. A semi-structured interview method was used, and the interviews were carried out to the stage of theoretical saturation. Dimensions affecting the design of the business model were identified using the interview text coding method, and a questionnaire was designed. Nine professors and experts approved the questionnaire. The most important data collection method was sending a researcher-made questionnaire extracted from qualitative research data and has been approved by experts and professors in this field. The research questionnaire consists of 22 questions in two sections of general and specialized questions. Demographic information has been asked in the general section, and in the specialized section, 19 questions related to the factors affecting the design of the business model have been asked. A Likert scale of five options has also been used to design the questionnaire, which is one of the most common measurement scales. Confirmatory factor analysis was used to evaluate the fit of the proposed model. The data obtained from the questionnaire were analyzed with Amos 22. Discussion and Results The tourism industry has undergone extensive changes around the world. This study aimed to design a business model in the field of e-tourism in Iran and test the designed model. Identification of factors was made through the study of texts and semi-structured interviews. The results show that the creation of shared value, prevailing laws and regulations, organizational culture and agility are the dimensions of the business model design in the e-tourism industry. Conclusions Creating shared value is the most effective dimension in designing a business model. Creating shared value is the link between competitive advantage and corporate social responsibility. When the weaknesses of society affect the organization's productivity, we deal with it by creating shared value for stakeholders.  Companies active in e-tourism are advised to solve social problems to increase productivity and competitive advantage in the company. This study shows that employee participation in profits, lean manufacturing operations and services, appropriate pricing and confidence building, and transparency and accountability affect business model design. In terms of industry rules and regulations, sustainable development and environmental protection laws, improving the quality of services, reducing the damage to tourist attractions, and social responsibility are effective. Creating a sense of social responsibility and adhering to the industry's rules and regulations helps to achieve organizational goals. Agility also plays an important role in developing information and communication space in designing a business model. In general, the lack of infrastructure for change and innovation in the business acquisition model will face challenges for the company. Therefore, branding, intelligent information systems, access to media systems and communication channels, sufficient financial, operational, and educational resources facilitate designing a business model. Given that today industries are facing severe crises and lack of flexibility in the business process causes them to withdraw from the arena of competition, pay attention to these dimensions in designing a business model to solve these issues.

M. Borchardt, N. Ndubisi, C. Jabbour et al.

Abstract Anchored in the current controversy around the role of multinational enterprises (MNEs) in promoting base of the pyramid (BoP) initiatives in developing nations, this paper analyzes the evolution and changes in BoP approaches associated with the roles of MNEs and domestic business ventures at the BoP, applying both value-commitment and profit-making theoretical lenses. Despite the practical importance of BoP initiatives and the special role assigned to the MNEs involved, the literature shows a lack of established theoretical knowledge on the topic. This paper presents a review of the existing research on management studies, industrial marketing, strategies and related disciplines, and offers three main contributions. First, it provides a categorization of the literature into four approaches to BoP: 1.0 – ‘finding fortune’ at BoP; 2.0 – ‘creating fortune’ at BoP; 3.0 – ‘sharing fortune’ with BoP; and 4.0 – ‘enabling fortune’ with BoP. Second, it analyzes each of these BoP approaches by applying value-commitment and profit-making theoretical lenses, highlighting a persistent interactive tension between these perspectives and synthesizing the results into an integrative framework. Third, it offers a comprehensive agenda for future research and elaborates on the implications for business-to-business (B2B) research.

Dyah Permata Budi Asri

There is a rather large presence of Small and Medium Enterprises (SMEs) as part of creative industry in Yogyakarta, yet the Intellectual Property Rights management is still very minimum. The problems in this study are, first, why the protection of Intellectual Property Rights is important for small and medium business entities as creative industries in the Special Region of Yogyakarta. Second, how is the role of the regional government of the Special Region of Yogyakarta in order to provide legal protection for Intellectual Property Rights to small and medium businesses in the special Region of Region Yogyakarta. This paper applies a juridical-empirical approach by using primary data. This study concludes that firstly, the potential market for creative industries has a tendency to develop continuously, since SMEs in Yogyakarta contribute 59% of Gross Domestic Revenue in Special Region of Yogyakarta hence the protection of IPRs on creative economic products to guarantee the economic rights of the creators is crucial. Secondly, the role of local governments at the moment in the context of providing IPR protection for SMEs is carried out by establishing an Intellectual Property Management Center (BPKI), and developing a website to provide IPR services, namely "JogjaKI".

Zeinab Bahraini, Nader Naderi

This research is attempting to adopt a non-teleological approach to the entrepreneurship process in the coastal tourism area of Bushehr province. The present study is theoretical and applied in terms of its objective. The research method is descriptive in terms of data collection method. Also, the present research is a qualitative research whose strategy is based on grounded theory. Considering experts of coastal tourism as the statistical population of the study, 9 people are selected as research experts using the purposeful sampling method. Then, the data are collected using semi-structured interviews and analyzed in three stages of open, pivotal and selective data coding.In the prescriptive process model of this research, the main phenomenon is the recognition and exploitation of the proper opportunity that is due to the characteristics and background of the entrepreneur

E. A. Matushevskaya, O. S. Dotsenko

The article provides the research results, whose goal is to study problems of business-process controlling and to design methodological approaches and recommendations on practical realization of complex management of business-processes by using digital technologies at enterprises of service sector. The authors show and substantiate in theory business-processes at enterprises providing hairdressing services. A new vision of managing businessprocesses in current conditions of business is shown. Key principles and criteria of business-process optimization are identified, recommendations on resolving problems of using digital technologies are provided, which are necessary to optimize business-processes at the enterprise and on practical realization of complex management of businessprocesses at enterprises by using digital technologies, such as chat-bots and OCR/ICR systems meant for optical recognition and digitalization of enterprise work. The article shows that the use of modern digital technologies provides endless possibilities for business-process improvement by special systems that can change and enhance them continuously. It can simplify management methods, cut the cost of process optimization. The authors propose to introduce the system of business-process controlling and recommend to use indicators of enterprise work efficiency in view of separate processes.

Alireza Ildoromi, Seyed Mousa Hosseini, Mohammad Ghorbani

Nowadays, examining and identifying potential locations for Ecotourism have become one of the important issues considered by tourism planners. using natural resources as tourism attractions, but without damaging them, is an ideal object to move in alignment with sustainable development. The aim of this study was to examine the feasibility of establishing an eco-touristic camp in Balkhly Boulaghi resort of Garmab township, in Khodabande city in the province of Zanjan. The statistical population of the present study was about 300 visitors per month and, overall, 3600 of those per year, Based on Cochran's formula, a statistical sample of 255 people was calculated. In this study, simple random sampling was used to distribute the questionnaire, and it was tried using the SWOT model and the Analytical Hierarchy Process (AHP), and, finally, analyze the information obtained using ARC GIS software to identify potential areas for establishing eco-camp. The results obtained from the process showed that only 0.4 percent of the area in Khodabande township is capable for establishing eco-touristic camps. it is showed that, in the case study, there are significant limitations in terms of establishing touristic camps, so that only 2.17 percent of the area of the township, in which capacity is capable, is located in this area. However, the results obtained from SWOT analysis showed That total score of internal and external factors are 3.71 and 3.12 respectively where represents aggressive strategy, and it indicates planners’ use of strength and opportunity points for tourism developing in the area as a case study.

Kseniya Kotlyarevskaya

The current situation at Ukrainian enterprises is characterized by fail to meet the requirements of socially responsible nature, which is one of the economic crisis factors (lack of trust between employer and employees, transparency in conducting business processes and low level of responsibility resulted in economic disequilibrium). Therefore, a company must apply the social responsibility principles in strategic planning. The success of any enterprise depends largely on the quality and quantity of human resources. A significant competitive advantage that the company has over its competitors is the quality of talented and qualified professionals, which the company was able to attract to work. In order for recruitment to be more effective, it is necessary to apply methods of evaluating candidates that will allow to give a comprehensive conclusion about the quality and compliance with the requirements for an employee in a particular position. The issue of hiring highly qualified personnel is more relevant than ever before in Ukraine, especially in the conditions of developing social responsibility of business. The article deals with the social responsibility of enterprises, the features of socially responsible hiring of personnel and the expediency of its practical use. The main elements of socially responsible recruitment of personnel are analyzed, social responsibility directions are developed in personnel management, and elements for developing the strategy for socially responsible hiring are proposed.

Gholamreza Kazemian, Omid Ali Kharazmi, Mostafa Mojaver Jourabchi

The image of the city, which is one of the basic prerequisites of urban brand building, is composed of various aspects. These aspects can include architecture and urbanism, traffic and transport infrastructure, monuments, environmental features, range of services, culture, economic and science and technology characteristics of the city. Together, these factors create an overall image of the city in the minds of residents and tourists, affecting their attitudes and behavior in different contexts. Among these behaviors is the choice of travel time for tourists. In this research, this impact has been examined and investigated, to see whether is it possible to make the time travel of the city closer to the desired distribution of time by means of the modifications made to the image of the city, in other words, to counteract the seasonal phenomenon of tourism? Based on the results of a questionnaire analysis distributed among 392 tourists in Mashhad city, it was found that among the dimensions of the image of the city, the promotion of the two dimensions of "economy and commerce" and "environment" can have the greatest impact on balancing the time distribution of travel throughout the year and tackling the seasonality phenomenon.