Hasil untuk "Discourse analysis"

Sayeed Salih, Omayma Husain, Refan Mohamed Almohamedh et al.

Generative Artificial Intelligence (GAI) is revolutionizing digital marketing by auto-content creation, personalized customer experience, and data-driven decisions. This study conducts a systematic literature review and case study analysis to explore GAI applications, benefits, and challenges in modern digital marketing. Drawing on an extensive analysis of academic journals and industry publications, the current research examines leading GAI software such as ChatGPT, DALL-E, MidJourney, Jasper.ai, and Synthesia based on how they aid in content creation, visual design, and video production. The research also provides real-world case studies in multiple industries, such as retail and fashion, food and beverages, and travel and tourism. The case findings illustrated how GAI augments marketing automation, facilitates customer engagement, and amplifies brand engagement, resulting in greater customer satisfaction, higher conversion rates, and better campaign performance. Although it has several benefits, the adoption of GAI is hampered by several critical barriers, such as data privacy, ethical risks, worker resistance, quality control issues, and infrastructure constraints. This research pinpoints these essential challenges and offers practical solutions. It provides actionable insights for businesses seeking to leverage GAI for competitive advantage in the evolving digital landscape by bridging the gap between theory and practice. The findings contribute to the growing discourse on AI-driven marketing strategies and lay the foundation for future research on GAI's long-term impact on consumer engagement and brand loyalty.

Prom, Natalia Aleksandrovna, Evtushenko, Oksana Aleksandrovna, Shestakova, Olga Александровна

The article presents analysis of the genre repertoire of electronic communication between a lecturer and a student, as one of the new areas of Internet communication, which has not been the subject of linguistic and genre analysis. The article offers and substantiates a classification of identified speech genres. The relevance of the topic is determined by the fact that this business form of communication is becoming preferable in modern pedagogical discourse due to numerous social and technological processes. The research material consists of written electronic asynchronous communication texts between lecturers and students in a computer-mediated environment. Using the methods of observation and comparison of various genres formed in the process of electronic communication, we have created the author’s speech genres classification relevant for modern electronic communication between a lecturer and a student. This classification includes informative, etiquette, imperative and evaluative groups of genres. In a quantitative sense, informative and etiquette genres significantly predominate over imperative and evaluative ones. The group of informative genres has been found to be the largest in our empirical material, which is due to the goals and objectives of this type of communication – providing and requesting information. The large number of etiquette speech genres indicates that the etiquette norms of institutional communication are followed due to their significance. Imperative and evaluative genres are included in the lectures’ speech repertoire, which is caused by the institutional nature of the considered form of interaction. The identified speech genres have a number of characteristics: secondary, written and formal and they possess signs of oral informal speech of primary genres, which allows us to assert that electronic communication between a lecturer and a student is going through a stage of formation and development. 

Rhys Turner-Moore, Lauren A. Smith, Francesca Taylor-Phillips et al.

People looking for sperm (‘recipients’) and people providing sperm (‘donors’) are increasingly connecting via informal online platforms, such as ‘connection websites’ and social networking sites. Typically, research has not focused on this route to conception. Little is known about how people involved in online sperm donation initiate, negotiate, sustain or end their relationships with each other, how power or influence operates within this context, or what the impacts of these influences might be. Previous research has suggested that abuses of power and morally challenging behaviour can occur. The first aim of this project is to explore the interpersonal relationships, power relations and potential abuses of power across the social ecology of online sperm donation. The second aim is to harness this new knowledge to explore the imagined ideal futures of those involved in online sperm donation and to work with them to start to realize these ideal futures. The project comprises three phases: (1) a two-year qualitative longitudinal study following the lives of prospective recipients, donors, and their partners via life story interviews, visual socio-ecological power narratives, and interaction logs; (2) a one-year digital ethnography of five online sperm donation sites; (3) action research workshops with recipients and their partners, donors and their partners, and platform owners, respectively. The multi-modal data will be analysed using narrative, discourse, and thematic analysis. The project will be carried out by a multi-disciplinary team, comprising academics and researchers with psychosocial, bioethical, medical, and legal expertise, and Public Involvement in Research members with lived experience of online sperm donation. The project will produce unique and holistic knowledge of online sperm donation and harness this knowledge to produce impacts across the social ecology that are identified by, and important to, those involved in online sperm donation.

Shohana Akter, Pnina Fichman

Distrust of young individuals in traditional political institutions, coupled with many youths’ heavy use of online platforms, raises questions about the nature of their online actions in light of mainstream political practices. Our study addresses this research gap by providing insights into the voices of these young individuals and their communities on TikTok, as they engage in partisan online political discourse. Using topic modeling, thematic content analysis, and sentiment analysis, we analyzed 124,963 audience comments and 100 video posts by young supporters of the Democratic and Republican parties in the United States. We found that the topics discussed in the young supporters’ video posts varied significantly between the two parties, as did the audience’s reactions to these posts. Young supporters often employ the platform to reinforce in-group solidarity and target ideological opponents, and their political messaging closely aligns with their respective parties’ ideologies. They leverage the platform’s socio-technical features to engage with their audiences in “politainment” by means of humor, sarcasm, and cultural references.

Syahbudi

On September 22, 2021, Cinta Laura delivered a commencement speech at the Launching Night for Religious Moderation Action held by the Ministry of Religious Affairs. Cinta Laura is known as a young female artist and grew up in an environment of Western education. Her attendance conveys a significant message about what and who the main target of the religious moderation policy is. This article employed a critical discourse analysis method to examine religious moderation through the lens of the hegemonic state policy. Secondary data are obtained from books, articles, opinions, and news in both print and electronic mass media that explain the concepts and ideas of religious moderation, especially since 2020. The question is, how is the policy of religious moderation constructed today? What is the purpose of the policy? The article argues that the state promotes religious moderation to strengthen the legitimacy of the new nationalism. This policy aims to nationalize religious views to influence how people view the relationship between religion and the state. It is accomplished, in part, by implementing policies that promote the debunking of narratives of religious intolerance, especially in educational institutions. Additionally, the state promotes socio-cultural norms that are perceived as beneficial to the state in terms of maintaining stability. The critical contribution of this article is that, through religious moderation policies, the state has managed to mitigate the political impact of intolerance; however, this approach tends to be formalistic and ceremonial.

Despoina Antonakaki, Sotiris Ioannidis

The Israeli-Palestinian conflict remains one of the most polarizing geopolitical issues, with the October 2023 escalation intensifying online debate. Social media platforms, particularly Telegram, have become central to real-time news sharing, advocacy, and propaganda. In this study, we analyze Telegram, Twitter/X, and Reddit to examine how conflict narratives are produced, amplified, and contested across different digital spheres. Building on our previous work on Telegram discourse during the 2023 escalation, we extend the analysis longitudinally and cross-platform using an updated dataset spanning October 2023 to mid-2025. The corpus includes more than 187,000 Telegram messages, 2.1 million Reddit comments, and curated Twitter/X posts. We combine Latent Dirichlet Allocation (LDA), BERTopic, and transformer-based sentiment and emotion models to identify dominant themes, emotional dynamics, and propaganda strategies. Telegram channels provide unfiltered, high-intensity documentation of events; Twitter/X amplifies frames to global audiences; and Reddit hosts more reflective and deliberative discussions. Our findings reveal persistent negative sentiment, strong coupling between humanitarian framing and solidarity expressions, and platform-specific pathways for the diffusion of pro-Palestinian and pro-Israeli narratives. This paper offers three contributions: (1) a multi-platform, FAIR-compliant dataset on the Israel-Hamas war, (2) an integrated pipeline combining topic modeling, sentiment and emotion analysis, and spam filtering for large-scale conflict discourse, and (3) empirical insights into how platform affordances and affective publics shape the evolution of digital conflict communication.

Chanhou Lou

This paper uses Critical Discourse Analysis (CDA) to show how Sino-judicial activism shapes Data Intellectual Property Rights (DIPR) in China. We identify two complementary judicial discourses. Local courts (exemplified by the Zhejiang High People's Court, HCZJ) use a judicial continuation discourse that extends intellectual property norms to data disputes. The Supreme People's Court (SPC) deploys a judicial linkage discourse that aligns adjudication with state policy and administrative governance. Their interaction forms a bidirectional conceptual coupling (BCC): an inside-out projection of local reasoning and an outside-in translation of policy into doctrine. The coupling both legitimizes and constrains courts and policymakers, balancing pressure for unified market standards with safeguards against platform monopolization. Through cases such as HCZJ's Taobao v. Meijing and the SPC's Anti-Unfair Competition Interpretation, the study presents DIPR as a testbed for doctrinal innovation and institutional coordination in China's evolving digital governance.

Nataliya N. Evtugova, Elena V. Novikova

This article is devoted to a comparative analysis of the representation of the image of a foreign language teacher in the employment discourse in two linguistic cultures. The relevance of the research topic is due to transformations in the educational sphere, the trend towards increasing the importance and prestige of the teaching profession in the Russian society, as well as the need for competent training in intercultural communication skills in the modern world. The purpose of this article is to identify the content components of the teacher’s image and the features of their representation in job advertisement texts. The research material was Russian and German job advertisements for foreign language teachers in the amount of 300 texts. The methodological basis of the study is the cognitive and discursive paradigm. In accordance with the goal, the comparative analysis method was used in the work. The authors believe that in the Russian linguistic culture one can distinguish the image of a secondary school teacher and a teacher or tutor in private schools. Consequently, the content components of the image, which include professional competencies, personal qualities, and working conditions, will differ: a private school teacher is presented as a creative, motivated teacher who is provided with both methodological support and various digital tools. A secondary school teacher is a person who performs not only pedagogical tasks, but also organization and management work. A comparative analysis showed that in the German employment discourse, a teacher is, first of all, a “team player.” The main difference between the images of a teacher represented in German job advertisements is the so-called “gender neutrality”. In the Russian employment discourse, a trend has been noted towards the transition of foreign language teaching to an online format. In the pragmalinguistic aspect, in both linguistic cultures, age restrictions are revealed through an informal address to a potential employee, while in German job advertisements, emotional and evaluative vocabulary explicates the employer’s interest.

Hagyeong Shin, Sean Trott

Markedness in natural language is often associated with non-literal meanings in discourse. Differential Object Marking (DOM) in Korean is one instance of this phenomenon, where post-positional markers are selected based on both the semantic features of the noun phrases and the discourse features that are orthogonal to the semantic features. Previous work has shown that distributional models of language recover certain semantic features of words -- do these models capture implied discourse-level meanings as well? We evaluate whether a set of large language models are capable of associating discourse meanings with different object markings in Korean. Results suggest that discourse meanings of a grammatical marker can be more challenging to encode than that of a discourse marker.

Wanqiu Long, Bonnie Webber

Implicit discourse relation recognition involves determining relationships that hold between spans of text that are not linked by an explicit discourse connective. In recent years, the pre-train, prompt, and predict paradigm has emerged as a promising approach for tackling this task. However, previous work solely relied on manual verbalizers for implicit discourse relation recognition, which suffer from issues of ambiguity and even incorrectness. To overcome these limitations, we leverage the prototypes that capture certain class-level semantic features and the hierarchical label structure for different classes as the verbalizer. We show that our method improves on competitive baselines. Besides, our proposed approach can be extended to enable zero-shot cross-lingual learning, facilitating the recognition of discourse relations in languages with scarce resources. These advancement validate the practicality and versatility of our approach in addressing the issues of implicit discourse relation recognition across different languages.

Sergiy Ruvin

The purpose of the article is to study the theoretical and legal discourse of the modern definition of the motivational component of the legal protection of public morality in the activity of law enforcement agencies of Ukraine. As a result of the conducted analysis, it is necessary to state that motivational orientation should be interpreted as a category of philosophical praxeology, which is most closely related to the concept of determination, and therefore, taking into account that motivation is an element and axiological, it is appropriate to emphasize the importance of confidence and conviction of a person in the correctness and reasonableness their own aspirations. This is possible provided there is a clear regulatory basis, especially when it comes to protocol and such responsible work as law enforcement. The article establishes that the motivation of a law enforcement officer closely interacts with legal deontology, which, by its very nature, determines the basic moral and social principles of interpersonal relations, which motivate in what way a law enforcement officer should understand his professional purpose, how exactly to interpret his mission, and, at most, to realize why the law enforcement profession exists at all. It was established that when investigating the motivational determination of the legal protection of public morality within law enforcement agencies, it is advisable to, first of all, talk about the implementation of the function of legal protection as a professional duty of representatives of law enforcement agencies, which follows from legal norms. It has been established that the problem of the relationship between public morality and the axiology of law enforcement activity is not only a complex topical question and a complex cognitive process, but, in fact, a new epistemological mechanism of scientific immersion in the ideological social foundations of the era of law enforcement system reforms, the era of revolutionary changes and, unfortunately, military realities of modern Ukraine. It is suggested that the motivational determination of the protection of public morality by law enforcement agencies, or their moral self-regulation, should be interpreted as a very comprehensive process, characterized by external and internal determinants, conditioned by the object of legal protection itself and dependent on the specifics of a specific law enforcement agency and its structural unit.

Ming Li, Ruihong Huang

News Discourse Profiling seeks to scrutinize the event-related role of each sentence in a news article and has been proven useful across various downstream applications. Specifically, within the context of a given news discourse, each sentence is assigned to a pre-defined category contingent upon its depiction of the news event structure. However, existing approaches suffer from an inadequacy of available human-annotated data, due to the laborious and time-intensive nature of generating discourse-level annotations. In this paper, we present a novel approach, denoted as Intra-document Contrastive Learning with Distillation (ICLD), for addressing the news discourse profiling task, capitalizing on its unique structural characteristics. Notably, we are the first to apply a semi-supervised methodology within this task paradigm, and evaluation demonstrates the effectiveness of the presented approach.

Lingyao Li, Zihui Ma, Lizhou Fan et al.

The rapid advancements in generative AI models present new opportunities in the education sector. However, it is imperative to acknowledge and address the potential risks and concerns that may arise with their use. We analyzed Twitter data to identify key concerns related to the use of ChatGPT in education. We employed BERT-based topic modeling to conduct a discourse analysis and social network analysis to identify influential users in the conversation. While Twitter users generally ex-pressed a positive attitude towards the use of ChatGPT, their concerns converged to five specific categories: academic integrity, impact on learning outcomes and skill development, limitation of capabilities, policy and social concerns, and workforce challenges. We also found that users from the tech, education, and media fields were often implicated in the conversation, while education and tech individual users led the discussion of concerns. Based on these findings, the study provides several implications for policymakers, tech companies and individuals, educators, and media agencies. In summary, our study underscores the importance of responsible and ethical use of AI in education and highlights the need for collaboration among stakeholders to regulate AI policy.

Anna Thyberg

For novice students, developing disciplinary literacy in literature courses in English as a Foreign Language education (EFL) at university entails mastering a number of skills. The purpose of this small-scale action research study is to investigate the extent to which two different oral exam formats can serve to make explicit commonly held warrants in the discourse community of literary studies. The material consists of observation notes from Socratic seminars and Thought-Question-Epiphany (TQE) seminars, both of which are analyzed using qualitative content analysis. The results show that most students adopt disciplinary conventions, such as building on each other’s ideas, using critical lenses, showing contextual awareness, and supporting claims with textual evidence. While the Socratic seminar format generates lively discussions, the sole focus on questions prevents students from preparing textual evidence for specific literary elements in the analysis. In the TQE seminar, some students react negatively to the forced inclusion of an epiphany, but the format also gives an opportunity to identify significant quotes in advance and to expand on interpretative ideas prompted by the three components.

Dyah Paramita Saraswati

The women, who survived the 1965 tragedy and had been political prisoners because they were thought to have ties to the Indonesian Communist Party, had been silenced for a long time. Those female survivors then spoke through songs in the Dialita Choir. What they do is a form of women’s writing which is an attempt to include women in historical narratives. This study aims to analyze their act as a form of feminine writing that can be seen through the lyrics of a song sung by the Dialita Choir. The lyrics from the Dialita Choir are treated as text. The analysis in this study uses a feminist perspective with a critical discourse analysis approach. This study found that written songs became a coping mechanism for them while being arrested.

Dewi Yana, Azwar Abbas

Mengingat Bahasa Inggris begitu penting dalam komunikasi global, Bahasa Inggris telah dikenalkan kepada siswa sejak dini. Berbagai cara dilakukan guru dan orang tua dalam memperkenalkan Bahasa Inggris kepada siswa atau anak mereka. Salah satunya adalah menggunakan media pembelajaran yang tepat. Video animasi merupakan salah satu media pembelajaran yang menarik bagi anak-anak. Terkait dengan itu, para pendidik perlu memiliki kesadaran dan mencari tahu apakah video animasi yang ditonton oleh anak-anak sesuai dengan karakteristik anak usia dini. Oleh karena itu, kajian ini bertujuan untuk menganalisis representasi nilai-nilai pedagogis dan cerminan tujuan pembelajaran yang ditampilkan melalui berbagai sumber semiotik yang digunakan dalam video animasi. Objek dalam penelitian ini adalah video animasi yang di upload di YouTube dengan judul “Bahasa Inggris Kelas 1 SD – Introduction”. Video ini dipilih berdasarkan jumlah penonton yang telah mengaksesnya. Materinya di analisis dengan mengadaptasi teori KvL oleh Kress & Leeuwen dan teori Multimodal Discourse Analysis dari O’Halloran. Hasil penelitian ini menunjukkan bahwa pembuat konten merepresentasikan suasana dan realitas pembelajaran yang semi-formal dan konsep pendidikan melalui berbagai objek baik berupa manusia, hewan, dan benda, seperti animasi guru perempuan, anak laki-laki dan perempuan. Nilai pertama yang muncul adalah nilai tanggung jawab, kasih sayang, ramah-tamah, dan religious yang sesuai dengan sifat dan ciri-ciri anak usia dini. Video animasi yang telah dianalisis ini dapat menjalankan fungsinya untuk tujuan pembelajaran Bahasa Inggris bagi siswa Sekolah Dasar kelas awal. Secara keseluruhan, pembuat konten juga telah menyajikan mode yang relevan dengan usia dan karakteristik anak usia dini.

Daniel L. Bennett, Christopher J. Boudreaux, Boris N. Nikolaev

Using institutional economic theory as our guiding framework, we develop a model to describe how populist discourse by a nation's political leader influences entrepreneurship. We hypothesize that populist discourse reduces entrepreneurship by creating regime uncertainty concerning the future stability of the institutional environment, resulting in entrepreneurs anticipating higher future transaction costs. Our model highlights two important factors that moderate the relationship. First, is the strength of political checks and balances, which we hypothesize weakens the negative relationship between populist discourse and entrepreneurship by providing entrepreneurs with greater confidence that the actions of a populist will be constrained. Second, the political ideology of the leader moderates the relationship between populist discourse and entrepreneurship. The anti-capitalistic rhetoric of left-wing populism will create greater regime uncertainty than right-wing populism, which is often accompanied by rhetoric critical of free trade and foreigners but also supportive of business interests. The effect of centrist populism, which is accompanied by a mix of contradictory and often moderate ideas that make it difficult to discern future transaction costs, will have a weaker negative effect on entrepreneurship than either left-wing or right-wing populism. We empirically test our model using a multi-level design and a dataset comprised of more than 780,000 individuals in 33 countries over the period 2002-2016. Our analysis largely supports our theory regarding the moderating role of ideology. Still, surprisingly, our findings suggest that the negative effect of populism on entrepreneurship is greater in nations with stronger checks and balances.

Jeroen Bertels, David Robben, Dirk Vandermeulen et al.

The clinical interest is often to measure the volume of a structure, which is typically derived from a segmentation. In order to evaluate and compare segmentation methods, the similarity between a segmentation and a predefined ground truth is measured using popular discrete metrics, such as the Dice score. Recent segmentation methods use a differentiable surrogate metric, such as soft Dice, as part of the loss function during the learning phase. In this work, we first briefly describe how to derive volume estimates from a segmentation that is, potentially, inherently uncertain or ambiguous. This is followed by a theoretical analysis and an experimental validation linking the inherent uncertainty to common loss functions for training CNNs, namely cross-entropy and soft Dice. We find that, even though soft Dice optimization leads to an improved performance with respect to the Dice score and other measures, it may introduce a volume bias for tasks with high inherent uncertainty. These findings indicate some of the method's clinical limitations and suggest doing a closer ad-hoc volume analysis with an optional re-calibration step.

Farieda Ilhami Zulaikha, Sundari Purwaningsih

Penelitian ini bertujuan untuk mengkaji hubungan sebuah karya dan masyarakat Sunda, dan Draupadi dan Arimbi sebagai tokoh perempuan yang menggambarkan relasi kuasa dalam masyarakat Sunda. Penelitian ini menggunakan kerangka analisis Feminist Critical Discourse Analysis (FCDA) untuk menggambarkan narasi kuasa yang terjadi pada lakon Arimbi dan Draupadi.  Penjelasan terkait pengaruh wayang terhadap identitas perempuan dalam masyarakat tradisional Sunda diperoleh dari observasi yang dilaksanakan di Dusun Cengkir Manis, Desa Cinyasag, Kab. Ciamis, Jawa Barat. Hasil penelitian ini menunjukkan bahwa narasi kuasa pria pada lakon Draupadi dan Arimbi yang akhirnya mereproduksi identitas perempuan dan laki-laki dalam masyarakat patriarki. Praktek itu terlihat melalui fenomena komodifikasi dan objektifikasi dalam masyarakat tradisional Sunda. Perempuan menjadi entitas yang ditandai atau dikenal dengan sebutan marked society dalam dunia heteronormatif.

Bo Allesøe Christensen, Peter Vistisen, Thessa Jensen

This paper provides an argument against understanding risk-taking in design education as something ideally in need of only being calculable and formalisable. Using the German sociologist Ulrich Beck’s theory on risktaking combined with the current discourse on design thinking, together with an analysis of a three week-long interdisciplinary design workshop, we analyse and discuss how risk-taking - as a general concept - in design education is an inherent element of the education itself. We argue, however, non-calculable risks, like human-centred design concerns, like desirability of use, ethics of technology, are an equally important part of a modern-day educational skillset as calculable risks. The aim is arguing for the prospect of interdisciplinary design-based education models as one way of embracing the non-calculable elements of a problem space.