Hasil untuk "Commerce"

B. Xiao, I. Benbasat

Zhan Chen, Alan J. Dubinsky

David Gefen

Sanjeevan Sivapalan, A. Sadeghian, H. Rahnama et al.

K. Shah

This research aims to find out how much the ease of use and brand image influence on the decision to purchase plane tickets online through Traveloka. This research was conducted online in April 2021 in Cilacap, Central Java. The research uses a descriptive quantitative approach. The Types of data utilized in this study are primary and secondary data. Data collection is done by online send around questionnaires. The sampling method used is a purposive sampling technique. The amount of samples in this study is 96 respondents. Data analysis used in this research are descriptive analysis, validity test, reliability test, double linear regression analysis, partial test, simultaneous test, classical assumption test, and determination coefficient test. Based on partial test results, ease of use shows the sig > a (0.969 > 0.05) value and the brand image shows the sig < a (0.000 < 0.05). Whereas the simultaneous result shows the sig < a (0.000 < 0.05) value. The result of the coefficient determination test shows that ease of use and brand image influences purchase decisions by 50.8% and the leftovers are influenced by the other factors which are not included in this research. The research shows that in partial, ease of use doesn’t affect significantly on purchasing decision and brand image influences significantly on purchasing decision. Simultaneously, ease of use and brand image influences significantly on purchasing decisions.

Jun Chen, Xiao-Liang Shen

K. Faqih, Mohammed-Issa Riad Mousa Jaradat

Sichen Zhao, Zhiming Xue, Yalun Qi et al.

Malicious bots pose a growing threat to e-commerce platforms by scraping data, hoarding inventory, and perpetrating fraud. Traditional bot mitigation techniques, including IP blacklists and CAPTCHA-based challenges, are increasingly ineffective or intrusive, as modern bots leverage proxies, botnets, and AI-assisted evasion strategies. This work proposes a non-intrusive graph-based bot detection framework for e-commerce that models user session behavior through a graph representation and applies an inductive graph neural network for classification. The approach captures both relational structure and behavioral semantics, enabling accurate identification of subtle automated activity that evades feature-based methods. Experiments on real-world e-commerce traffic demonstrate that the proposed inductive graph model outperforms a strong session-level multilayer perceptron baseline in terms of AUC and F1 score. Additional adversarial perturbation and cold-start simulations show that the model remains robust under moderate graph modifications and generalizes effectively to previously unseen sessions and URLs. The proposed framework is deployment-friendly, integrates with existing systems without client-side instrumentation, and supports real-time inference and incremental updates, making it suitable for practical e-commerce security deployments.

Dayun Jeong

The rapid evolution of technology characteristics has significantly influenced various sectors, including fashion, in which technology-enabled platforms have increasingly been utilized to enhance personalization and consumer engagement. This study investigates the effect of these characteristics on consumer behavior within fashion curation platforms. Integrating the task–technology fit and the unified theory of acceptance and use of technology models, this study examines key constructs using structural equation modeling. Data were collected via a week-long survey of 300 Korean consumers using fashion curation platforms. The findings reveal that technology characteristics exert a significant influence on task–technology fit and effort expectancy. Additionally, hedonic motivation, social influence, and facilitating conditions were pivotal in shaping behavioral intention. The novelty of this work lies in the fact that it extends the integrated model framework to a fashion curation context to offer a more nuanced understanding. Moreover, the findings provide practical insights for optimizing technology-enabled fashion platforms to boost user adoption and engagement.

Nan An, Weian Li, Qi Qi et al.

In contemporary e-commerce platforms, search result pages display two types of items: ad items and organic items. Ad items are determined through an advertising auction system, while organic items are selected by a recommendation system. These systems have distinct optimization objectives, creating the challenge of effectively merging these two components. Recent research has explored merging mechanisms for e-commerce platforms, but none have simultaneously achieved all desirable properties: incentive compatibility, individual rationality, adaptability to multiple slots, integration of inseparable candidates, and avoidance of repeated exposure for ads and organic items. This paper addresses the design of a merging mechanism that satisfies all these properties. We first provide the necessary conditions for the optimal merging mechanisms. Next, we introduce two simple and effective mechanisms, termed the generalized fix mechanism and the generalized change mechanism. Finally, we theoretically prove that both mechanisms offer guaranteed approximation ratios compared to the optimal mechanism in both simplest and general settings.

Zihan Liang, Yufei Ma, ZhiPeng Qian et al.

Current e-commerce multimodal retrieval systems face two key limitations: they optimize for specific tasks with fixed modality pairings, and lack comprehensive benchmarks for evaluating unified retrieval approaches. To address these challenges, we introduce UniECS, a unified multimodal e-commerce search framework that handles all retrieval scenarios across image, text, and their combinations. Our work makes three key contributions. First, we propose a flexible architecture with a novel gated multimodal encoder that uses adaptive fusion mechanisms. This encoder integrates different modality representations while handling missing modalities. Second, we develop a comprehensive training strategy to optimize learning. It combines cross-modal alignment loss (CMAL), cohesive local alignment loss (CLAL), intra-modal contrastive loss (IMCL), and adaptive loss weighting. Third, we create M-BEER, a carefully curated multimodal benchmark containing 50K product pairs for e-commerce search evaluation. Extensive experiments demonstrate that UniECS consistently outperforms existing methods across four e-commerce benchmarks with fine-tuning or zero-shot evaluation. On our M-BEER bench, UniECS achieves substantial improvements in cross-modal tasks (up to 28\% gain in R@10 for text-to-image retrieval) while maintaining parameter efficiency (0.2B parameters) compared to larger models like GME-Qwen2VL (2B) and MM-Embed (8B). Furthermore, we deploy UniECS in the e-commerce search platform of Kuaishou Inc. across two search scenarios, achieving notable improvements in Click-Through Rate (+2.74\%) and Revenue (+8.33\%). The comprehensive evaluation demonstrates the effectiveness of our approach in both experimental and real-world settings. Corresponding codes, models and datasets will be made publicly available at https://github.com/qzp2018/UniECS.

Berke Ugurlu, Ming-Yi Hong, Che Lin

Understanding users' product preferences is essential to the efficacy of a recommendation system. Precision marketing leverages users' historical data to discern these preferences and recommends products that align with them. However, recent browsing and purchase records might better reflect current purchasing inclinations. Transformer-based recommendation systems have made strides in sequential recommendation tasks, but they often fall short in utilizing product image style information and shopping cart data effectively. In light of this, we propose Style4Rec, a transformer-based e-commerce recommendation system that harnesses style and shopping cart information to enhance existing transformer-based sequential product recommendation systems. Style4Rec represents a significant step forward in personalized e-commerce recommendations, outperforming benchmarks across various evaluation metrics. Style4Rec resulted in notable improvements: HR@5 increased from 0.681 to 0.735, NDCG@5 increased from 0.594 to 0.674, and MRR@5 increased from 0.559 to 0.654. We tested our model using an e-commerce dataset from our partnering company and found that it exceeded established transformer-based sequential recommendation benchmarks across various evaluation metrics. Thus, Style4Rec presents a significant step forward in personalized e-commerce recommendation systems.

Janet Jenq, Hongda Shen

Multimodal product retrieval systems in e-commerce platforms rely on effectively combining visual and textual signals to improve search relevance and user experience. However, vision-language models such as CLIP are vulnerable to typographic attacks, where misleading or irrelevant text embedded in images skews model predictions. In this work, we propose a novel method that reverses the logic of typographic attacks by rendering relevant textual content (e.g., titles, descriptions) directly onto product images to perform vision-text compression, thereby strengthening image-text alignment and boosting multimodal product retrieval performance. We evaluate our method on three vertical-specific e-commerce datasets (sneakers, handbags, and trading cards) using six state-of-the-art vision foundation models. Our experiments demonstrate consistent improvements in unimodal and multimodal retrieval accuracy across categories and model families. Our findings suggest that visually rendering product metadata is a simple yet effective enhancement for zero-shot multimodal retrieval in e-commerce applications.

Zhantao Yang, Han Zhang, Fangyi Chen et al.

Knowledge Graph (KG) is playing an increasingly important role in various AI systems. For e-commerce, an efficient and low-cost automated knowledge graph construction method is the foundation of enabling various successful downstream applications. In this paper, we propose a novel method for constructing structured product knowledge graphs from raw product images. The method cooperatively leverages recent advances in the vision-language model (VLM) and large language model (LLM), fully automating the process and allowing timely graph updates. We also present a human-annotated e-commerce product dataset for benchmarking product property extraction in knowledge graph construction. Our method outperforms our baseline in all metrics and evaluated properties, demonstrating its effectiveness and bright usage potential.

Ben Chen, Huangyu Dai, Xiang Ma et al.

Semantic relevance calculation is crucial for e-commerce search engines, as it ensures that the items selected closely align with customer intent. Inadequate attention to this aspect can detrimentally affect user experience and engagement. Traditional text-matching techniques are prevalent but often fail to capture the nuances of search intent accurately, so neural networks now have become a preferred solution to processing such complex text matching. Existing methods predominantly employ representation-based architectures, which strike a balance between high traffic capacity and low latency. However, they exhibit significant shortcomings in generalization and robustness when compared to interaction-based architectures. In this work, we introduce a robust interaction-based modeling paradigm to address these shortcomings. It encompasses 1) a dynamic length representation scheme for expedited inference, 2) a professional terms recognition method to identify subjects and core attributes from complex sentence structures, and 3) a contrastive adversarial training protocol to bolster the model's robustness and matching capabilities. Extensive offline evaluations demonstrate the superior robustness and effectiveness of our approach, and online A/B testing confirms its ability to improve relevance in the same exposure position, resulting in more clicks and conversions. To the best of our knowledge, this method is the first interaction-based approach for large e-commerce search relevance calculation. Notably, we have deployed it for the entire search traffic on alibaba.com, the largest B2B e-commerce platform in the world.

Anna Tigunova, Thomas Ricatte, Ghadir Eraisha

Getting a good understanding of the customer intent is essential in e-commerce search engines. In particular, associating the correct product type to a search query plays a vital role in surfacing correct products to the customers. Query product type classification (Q2PT) is a particularly challenging task because search queries are short and ambiguous, the number of existing product categories is extremely large, spanning thousands of values. Moreover, international marketplaces face additional challenges, such as language and dialect diversity and cultural differences, influencing the interpretation of the query. In this work we focus on Q2PT prediction in the global multilocale e-commerce markets. The common approach of training Q2PT models for each locale separately shows significant performance drops in low-resource stores. Moreover, this method does not allow for a smooth expansion to a new country, requiring to collect the data and train a new locale-specific Q2PT model from scratch. To tackle this, we propose to use transfer learning from the highresource to the low-resource locales, to achieve global parity of Q2PT performance. We benchmark the per-locale Q2PT model against the unified one, which shares the training data and model structure across all worldwide stores. Additionally, we compare locale-aware and locale-agnostic Q2PT models, showing the task dependency on the country-specific traits. We conduct extensive quantiative and qualitative analysis of Q2PT models on the large-scale e-commerce dataset across 20 worldwide locales, which shows that unified locale-aware Q2PT model has superior performance over the alternatives.

Guandong Li

E-commerce image generation has always been one of the core demands in the e-commerce field. The goal is to restore the missing background that matches the main product given. In the post-AIGC era, diffusion models are primarily used to generate product images, achieving impressive results. This paper systematically analyzes and addresses a core pain point in diffusion model generation: overcompletion, which refers to the difficulty in maintaining product features. We propose two solutions: 1. Using an instance mask fine-tuned inpainting model to mitigate this phenomenon; 2. Adopting a train-free mask guidance approach, which incorporates refined product masks as constraints when combining ControlNet and UNet to generate the main product, thereby avoiding overcompletion of the product. Our method has achieved promising results in practical applications and we hope it can serve as an inspiring technical report in this field.

Dan Kalifa, Uriel Singer, Ido Guy et al.

Consumer demand forecasting is of high importance for many e-commerce applications, including supply chain optimization, advertisement placement, and delivery speed optimization. However, reliable time series sales forecasting for e-commerce is difficult, especially during periods with many anomalies, as can often happen during pandemics, abnormal weather, or sports events. Although many time series algorithms have been applied to the task, prediction during anomalies still remains a challenge. In this work, we hypothesize that leveraging external knowledge found in world events can help overcome the challenge of prediction under anomalies. We mine a large repository of 40 years of world events and their textual representations. Further, we present a novel methodology based on transformers to construct an embedding of a day based on the relations of the day's events. Those embeddings are then used to forecast future consumer behavior. We empirically evaluate the methods over a large e-commerce products sales dataset, extracted from eBay, one of the world's largest online marketplaces. We show over numerous categories that our method outperforms state-of-the-art baselines during anomalies.

Zhiyu Chen, Jason Choi, Besnik Fetahu et al.

In e-commerce, high consideration search missions typically require careful and elaborate decision making, and involve a substantial research investment from customers. We consider the task of identifying High Consideration (HC) queries. Identifying such queries enables e-commerce sites to better serve user needs using targeted experiences such as curated QA widgets that help users reach purchase decisions. We explore the task by proposing an Engagement-based Query Ranking (EQR) approach, focusing on query ranking to indicate potential engagement levels with query-related shopping knowledge content during product search. Unlike previous studies on predicting trends, EQR prioritizes query-level features related to customer behavior, finance, and catalog information rather than popularity signals. We introduce an accurate and scalable method for EQR and present experimental results demonstrating its effectiveness. Offline experiments show strong ranking performance. Human evaluation shows a precision of 96% for HC queries identified by our model. The model was commercially deployed, and shown to outperform human-selected queries in terms of downstream customer impact, as measured through engagement.

Shoaib Khan, Ameen Qasem

AbstractThis study examines the empirical relationship between the different leverage levels as a proxy of financing mix on the financial performance of the non-financial firms listed on capital markets in GCC economies. The study uses the pooled ordinary least squares regression (OLS), fixed and random effects regression, and feasible generalised least square (FGLS) regression to explore the relationship among variables on the data of GCC firms listed from 2011 to 2021. The results suggest that the capital structure considerably affects firms’ performance. Findings refute the theoretical assumptions of Modigliani and Miller’s debt irrelevance and debt-supporting theorem. The findings also contradict the debt-supporting benefits the agency and trade-off theory suggest. Empirically, short-term, long-term, and total debt adversely affect the return on assets, equity, and earnings per share. Control variables, growth opportunities, and size of the firm positively and asset tangibility negatively contribute to the performance. The results will support the managers in making performance-improving financing decisions. Lenders should improve ex-ante screening and ex-post monitoring to avoid possible defaults. Local and foreign investors should carefully examine the firms’ debt levels before making investment decisions. Policymakers should focus on the flourishing of the bond markets to support privatisation and economic diversification. Our study is the first to use the recent data of GCC-listed firms to examine the impact of capital structure on firms’ performance. Contributing to the literature gap will also lay a foundation for a more comparative study on corporate financing with alternative financial instruments.