Hasil untuk "Social responsibility of business"

H. Servaes, Ane Tamayo

Jinhua Cui, H. Jo, Haejung Na

M. Benlemlih, Mohammad Bitar

J. Lepoutre, A. Heene

Shafat Maqbool, M. Nasir Zameer

Abstract Despite scads research on the relationship between corporate social responsibility and financial performance, literature is still inconclusive. This study attempts to examine the relationship between corporate social responsibility and financial performance in the Indian context. Secondary data has been collected for 28 Indian commercial banks listed in Bombay stock exchange (BSE), for the period of 10 years (2007–16). The results indicate that CSR exerts positive impact on financial performance of the Indian banks. The finding of this study provides great insights for management, to integrate the CSR with strategic intent of the business, and renovate their business philosophy from traditional profit-oriented to socially responsible approach.

C. Flammer

Renata Anisa, Hanny Hafiar, Retasari Dewi et al.

Marketing public relations (MPR) combines marketing and PR to build connections with stakeholders, brand awareness, the company's reputation, and consumer loyalty. Indonesia's healthcare business is rapidly changing, increasing hospital competitiveness. Indonesian healthcare, it involves disseminating information and promoting cultural characteristics including collectivism, empathy, and community-oriented communication. Rumah Sakit Universitas Indonesia (RSUI) functions as an academic medical center that integrates education, research, community service, and public health services, all grounded in a patient-centered approach. However, public awareness of its public health services remains suboptimal. This study aimed to explore MPR strategies implemented by RSUI in building brand awareness. A qualitative case study was conducted using literature analysis, observation, and in-depth interviews with hospital marketing. RSUI uses push, pull, and pass MPR strategies. The push strategy offers discounted prices to University of Indonesia faculty. Through partnerships, promotions, educational programs, and special events, the pull strategy engages consumers, patients, and the community. The pass strategy includes community and health center-focused corporate social responsibility, health education, and sports. Conclusion: RSUI uses MPR to raise brand exposure on websites, Facebook, X, Instagram, and YouTube to reach diverse stakeholders. Local communication culture values interpersonal warmth, mutual trust, and community participation to promote hospital credibility and public awareness. Keywords: Public relations, marketing public relations, hospital, brand awareness, digital media   ABSTRAK Pemasaran Hubungan Masyarakat menggabungkan pemasaran dan hubungan masyarakat untuk membangun hubungan dengan pemangku kepentingan, kesadaran merek, reputasi perusahaan, dan loyalitas konsumen. Pemasaran hubungan masyarakat di bidang kesehatan di Indonesia melibatkan penyebaran informasi dan promosi karakteristik budaya, termasuk kolektivisme, empati, dan komunikasi yang berorientasi pada komunitas. Bisnis kesehatan di Indonesia mengalami perubahan yang cepat, meningkatkan persaingan antar rumah sakit. Rumah Sakit Universitas Indonesia (RSUI) memberikan  layanan pendidikan, penelitian, dan pelayanan publik. Masyarakat belum memahami fungsi rumah sakit universitas. Penelitian ini bertujuan mengeksplorasi secara mendalam implementasi strategi marketing public relations di rumah sakit universitas untuk membangun eksposur merek. Metode yang digunakan adalah studi kasus kualitatif dengan analisis literatur, observasi, dan wawancara dengan tim pemasaran rumah sakit. Hasil penelitian menunjukkan bahwa RSUI menggunakan strategi pemasaran humas push, pull, dan pass. Strategi push menawarkan potongan harga kepada komunitas. Melalui kemitraan, promosi, program pendidikan, dan special event, strategi pull melibatkan konsumen, pasien, dan masyarakat. Strategi pass mencakup tanggung jawab sosial perusahaan yang berfokus pada masyarakat dan pusat kesehatan, pendidikan kesehatan, dan olahraga. Kesimpulan: RS menggunakan pemasaran hubungan masyarakat untuk meningkatkan eksposur merek di situs web, Facebook, X, Instagram, dan YouTube, dengan menyesuaikan strategi untuk berbagai pemangku kepentingan. Budaya komunikasi lokal mengutamakan kehangatan antarindividu, kepercayaan mutual, dan partisipasi komunitas untuk meningkatkan kredibilitas rumah sakit dan kesadaran publik.   Kata Kunci: Hubungan masyarakat, pemasaran hubungan masyarakat, rumah sakit, kesadaran merek, media digital

Jun Yang, Xiaomei Hu, Zhanyu Liu

The Public-Private Partnership (PPP) model has become a viable alternative or supplement to traditional approaches in the development of a digital society. However, PPP projects in this domain often face significant landing (the launch of project implementation, typically marked by contract signing and the commencement of operational activities) challenges. Understanding the factors that influence the speed of project landing is thus of considerable practical importance. Based on the theoretical framework of Van Meter and Van Horn, we propose a causal mechanism linking the policy implementation system to the landing speed of digital society PPP projects. Using data from 300 projects, the study empirically tests this mechanism through continuous-time event history analysis. The results indicate that, compared with organizational and actor factors, material resources such as government fiscal resources and regional financial resources have a relatively weaker impact on landing speed. In contrast, internal goal consensus on innovation, internal government coordination, government-business relationship quality, leadership performance demand, and corporate social responsibility all significantly promote faster landing. Conversely, due to low project profitability and market barriers to social capital participation, information enterprise development is negatively associated with landing speed. We provide targeted policy recommendations to enhance the efficiency and timeliness of PPP-driven digital society initiatives.

Evangelos Katsamakas, J. Manuel Sanchez-Cartas

Corporate Social Responsibility (CSR) is an increasingly important topic in business, especially in the context of digital platforms where consumers and policymakers care about the social responsibility of platforms. This paper introduces the concept of responsible users, defined as users who make decisions considering their CSR preferences in platform settings. However, how responsible users may affect platform strategic behavior and competition is unclear. Therefore, we propose a computational model of platform price competition that considers the presence of responsible users. We find that CSR preferences have pro-competitive effects that reduce prices and profits in equilibrium. However, this effect depends on how large CSR preferences can be. We also explore several market asymmetries and clarify their implication for platform price structures and profits. Furthermore, we find that it only matters that users express their CSR preferences, regardless of how those preferences are generated. By integrating the responsible user concept into platform competition, our work contributes to both platform competition and CSR literature. We discuss practical implications for platform users and managers and future research opportunities.

Izaskun Agirre Aramburu, Irune Gómez Pescador

Inês Mourato, Álvaro Dias, Leandro Pereira

Digital nomads live outside of the classical organizational borders and can be seen as ‘contemporary entrepreneurs’ who bring disruptive business models into different industries, giving value to different working cultures and different types of capital. Because they are operating out of their home country, their social responsibility as entrepreneurs may have different implications. This study aims to explore the outcomes of digital nomads’ social responsibility in terms of self-efficacy and innovation. To test the hypothesis model, structural equation modeling (SEM) was used to analyze survey data. The results show that tourism firms should always have in mind their social responsibility levels to attract this target niche and should pay attention to the fact that they are mostly solo travelers, so they value the sense of community of a place and its legal, bureaucratic, and flexible terms of living. Findings also show that social and environmental concerns are more associated to social self-efficacy than to self-efficacy. The results complement existing research by helping tourism businesses and destination managers to understand the implications of the digital nomads’ social responsibility.

Denis E. Matytsin, Yelena S. Petrenko, Nadezhda K. Saveleva

The motivation for this study was a new context associated with the increased cyclical nature of the economy and, accordingly, the increased financial risks of the business, which complicated the implementation of corporate social responsibility. The purpose of the article is to explore the relationship of corporate social responsibility with the financial risks of the business and explain this relationship in terms of sustainable development (SDGs). The article contributes to the development of the concept of financial risks of the business by clarifying their connection with corporate social responsibility and substantiating the relationship between the financial risks of the business. Structural equation modeling (SEM) showed that in 2020–2021, financial risks have demonstrated a complex (in most cases negative) relationship with each other and a contradictory impact on corporate social responsibility. The complex systemic relationship between corporate social responsibility and financial risks of business from the point of view of sustainable development is substantiated. In the context of increased financial risks, by systematically implementing SDGs 8, 9, 11, and 12, responsible companies get the opportunity to restore and improve their position in the market. The significance of the findings for businesses is that they proposed the SDGs as a promising new benchmark for business financial risk management. This will allow responsible companies to find a new Pareto optimum in the current conditions of uncertainty and determine for themselves the preferred level of corporate social responsibility that contributes to the effective financial risks of business management in the long term.

Kuo-Yu Peng, Hsiu-Li Liao

European Union public procurement law increasingly allows countries’ authorities to take corporate social responsibility (CSR) into account in public procurement decisions. Up to 2022, few public procurements were determined by these key factors of CSR scoring items. It is worthy to study whether there is consistency in tenderers’ views on CSR indicators and factors. In this study, 10 experts working in companies from different government entities were invited to participate in a questionnaire survey. In this study, a DEMATEL-based analytic network process (DANP) was applied to find out the weights of each indicator. Our finding shows the important criteria selected for tenderers were measures to support “work–life balance” for employees and “salary increase for employees”. These are important responses to the problems encountered by companies in CSR practices and can be used as a reference to enhance corporations’ CSR goals or pursue future sustainable business excellence.

John P. Berns, Maria Figueroa-Armijos, Serge P. da Motta Veiga et al.

François Maon, J. Vanhamme, K. Roeck et al.

With a review of literature on corporate social responsibility (CSR) and its micro‐level impacts, this paper proposes an integrative framework to map undesirable relational outcomes of CSR activities on internal (employees) and external (customers) stakeholders. By adopting a paradox‐based perspective, the authors determine that unexpected, adverse stakeholder reactions to CSR are driven primarily by either performing or belonging tensions, related to exchange‐ and identity‐based stakeholder concerns, respectively. Specifically, contextual and personal influences can trigger and explain undesirable relational outcomes of CSR. On this basis, this paper offers a research agenda for developing a more refined understanding of CSR‐related tensions and a more nuanced perspective on the business case for CSR.

M.P Low, D. Siegel

Purpose This paper aims to study the knowledge development and research dissemination on employee-centred CSR research through a social network approach by adopting bibliometric analysis. Design/methodology/approach By using the bibliometric data obtained from Scopus, descriptive analysis using social network analysis together with visualisation tool to examine the knowledge development and research dissemination on employee-centred CSR. The publications were identified by limiting search in Scopus database through keywords, namely, Corporate Social Responsibility, Employee and/or Internal Corporate Social Responsibility, from 2000 to 2018 in all document types and access type. The data were analysed by year, source of publication, author, country, affiliation, subject area and term analysis. Findings The findings reveal that the Journal of Business Ethics and Social Responsibility Journal are the two key journals publishing in employee-centred CSR. The USA and the UK are the two main countries that dominate the publication production. Most of the publications are in the area of business, management and accounting. Main publications are contributed by Andriukaitiene, R., Swaen, V. and Vveinhardt, J. The number of publication increases marginally from year to year. More focus linkages were established between employee-centred CSR with organisational commitment and firm performance in the late 2016. Research limitations/implications The analysis and findings are only limited to data retrieved from the Scopus database from year 2000 to 2018 on 31 December 2018. Besides, the selection of the quality criteria is based on researchers’ definition of suitable empirical basis. Practical implications The findings of this paper provide insights to the researchers on the development of CSR research has expanded to internal stakeholders. It also contributes by identifying the sources of research and its development trends in employee-centred CSR research. Social implications The findings provide a holistic picture of domino effects of CSR initiatives in organisational behaviour. It also further reinforces the awareness internal CSR being another important perspective of CSR. Originality/value The originality of this paper lies in its contribution in the bibliometric approach to study the dissemination trend of employee-centred CSR research from the Scopus database.

Jinliang Chen, Ning Chris Chen, Kangkang Yu et al.

Although the impact of entrepreneurs’ social identity on successful entrepreneurship has attracted much scholarly attention, it is often to evaluate successful entrepreneurship through direct channel to financial performance. Recently, there is a growing body of researches beginning to pay attention to the impact of entrepreneurs’ social identity on corporate social responsibility (CSR) regarded as indirect social aspect channel to successful entrepreneurship. However, little is known regarding how entrepreneurs’ Darwinian social identity affects CSR, which in turn, affects business performance. This study addresses this issue by combining stakeholder theory with social identity theory, to investigate the relationship between entrepreneurs’ Darwinian social identity and business performance via CSR. In addition, the moderating effect of entrepreneur’s well-being is further examined to uncover the interaction effect of the individual psychological resource on business performance. The empirical results indicate that entrepreneurs’ Darwinian social identity contributes positively to CSR, so as further to business performance. In addition, this relationship is further found to be significantly moderated by entrepreneurs’ well-being. The results indicate that entrepreneurs can achieve business success via CSR, by which entrepreneurs can further acquire successful entrepreneurship through caring more about their well-being.

J. Appiah

Abstract As the hotel industry continues to expand, the leadership of those organizations has concentrated attention on ways to incorporate corporate social responsibility activities into their business operations. However, the notion of how such corporate social responsibility strategies might enhance the level of employee job satisfaction has received limited attention in research. The research problem focused on exploring and discovering information on corporate social responsibility activities and how those undertakings might predict employees' level of job satisfaction. The results indicated a statistically significant positive, predictive relationship between the corporate social responsibility of involvement in the community and employees' level of job satisfaction within the U.S. hotel industry. Further testing through moderation analyses did not provide any evidence for a moderating effect of age or gender, indicating that higher involvement in the community predicted higher employees' job satisfaction regardless of the employee's gender or age. Based on the results, leaders within the hotel industry may benefit from the implementation of a cooperative relationship with their stakeholders when promoting corporate social responsibility activities and employee job satisfaction within a hotel organization.

W. Maroun

Anne-Sofie Hiswåls, Cornelia Wulff Hamrin, Åsa Vidman et al.

In recent years there has been increased interest in the role played by business corporate social responsibility (CSR) strategies in promoting the health and wellbeing of internal and external stakeholders. However, the sparse public health research to date has mainly focused on the health and wellbeing of internal stakeholders. This viewpoint article aims to ignite discussion of how CSR strategies need to also target external stakeholders beyond the workplace. Businesses have an opportunity to help address the most important societal challenges, especially the social determinants of health which are the root causes of inequities in health. However, while advancing a new agenda for promoting external stakeholders’ health, businesses need to take into account potential challenges that might arise from ethical conflicts when trying to balance their CSR initiatives against their business operations. Significance for public health The role of businesses in improving public health has mainly been described from the workplace perspective, in terms of employee health and wellbeing. This viewpoint argues that it is time for businesses to also contribute to the improvement of health and wellbeing in society at large, using corporate social responsibility (CSR) strategies to help address the social determinants of health as a way to contribute to health equity and the triple bottom line.