Semantic Scholar Open Access 2002 469 sitasi

U-commerce: Expanding the universe of marketing

R. Watson L. Pitt P. Berthon G. Zinkhan

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Topik & Kata Kunci

Sociology

R. Watson

L. Pitt

P. Berthon

G. Zinkhan

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Watson, R., Pitt, L., Berthon, P., Zinkhan, G. (2002). U-commerce: Expanding the universe of marketing. https://doi.org/10.1177/009207002236909

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