INVESTMENT ASPECTS OF UPDATING THE RESOURCE POTENTIAL OF AGRICULTURAL ENTERPRISES

Introduction. The development of the agricultural sector in modern conditions is characterized by an increasing need to update the resource potential of agricultural enterprises. Physical and moral wear and tear of the material and technical base, degradation of land resources, shortage of qualified labor and limited access to financial resources hinder the increase in the efficiency of agricultural production. Methods. In the process of research, general scientific and special methods were used, in particular analysis and synthesis - to generalize theoretical approaches to investment activities and update the resource potential of agricultural enterprises. Economic-statistical and comparative methods were used to assess the state, dynamics and effectiveness of investment processes in agriculture. Systemic and structural-functional approaches were used to substantiate investment mechanisms for updating the resource potential of agricultural enterprises in the face of modern challenges. Results. It is substantiated that investment renewal of resource potential consists in the purposeful direction of financial resources for the reproduction, modernization and improvement of the qualitative characteristics of each component. The structure of investment processes in the agricultural sector of the economy is analyzed and key restraining factors of investment activity are identified, among which are the high level of production and financial risks inherent in agriculture, the financial structure of agricultural enterprises, limited access of agricultural enterprises to long-term lending. The need to improve institutional and financial mechanisms for stimulating investment activity is proven, in particular, the development of a system of state guarantees, insurance of investment risks and increasing the predictability of state investment policy. Discussion. Prospects for further research are related to the development of complex models of investment support for the renewal of the resource potential of agricultural enterprises, taking into account military, climatic and market risks. The current direction is to assess the effectiveness of investments in digital, resource-saving and environmentally friendly technologies from the standpoint of increasing the competitiveness of agricultural production. Further scientific research should be directed at studying the role of state support, financial instruments and public-private partnership in activating investment processes in the agricultural sector. Keywords: investment activity, resource potential, agricultural enterprises, resource renewal, investment mechanisms, state support, innovation, sustainable development.