Semantic Scholar Open Access 2004 1744 sitasi

Measuring Attitude toward the Brand and Purchase Intentions

Nancy Spears Surendra N. Singh

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Topik & Kata Kunci

Psychology

Nancy Spears

Surendra N. Singh

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Spears, N., Singh, S.N. (2004). Measuring Attitude toward the Brand and Purchase Intentions. https://doi.org/10.1080/10641734.2004.10505164

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