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Semantic Scholar Open Access 2005 355 sitasi

A brand orientation typology for SMEs: a case research approach

H. Wong B. Merrilees
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Topik & Kata Kunci

Business

Penulis (2)

H

H. Wong

B

B. Merrilees

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Wong, H., Merrilees, B. (2005). A brand orientation typology for SMEs: a case research approach. https://doi.org/10.1108/10610420510601021

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Informasi Jurnal
Tahun Terbit
2005
Bahasa
en
Total Sitasi
355×
Sumber Database
Semantic Scholar
DOI
10.1108/10610420510601021
Akses
Open Access ✓