Semantic Scholar Open Access 1997 1589 sitasi

Exploring the implications of the internet for consumer marketing

R. Peterson S. Balasubramanian Bart J. Bronnenberg

Lihat Sumber DOI

Topik & Kata Kunci

Business

Penulis (3)

R. Peterson

S. Balasubramanian

Bart J. Bronnenberg

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Peterson, R., Balasubramanian, S., Bronnenberg, B.J. (1997). Exploring the implications of the internet for consumer marketing. https://doi.org/10.1177/0092070397254005

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Informasi Jurnal

Tahun Terbit: 1997
Bahasa: en
Total Sitasi: 1589×
Sumber Database: Semantic Scholar
DOI: 10.1177/0092070397254005
Akses: Open Access ✓