Semantic Scholar Open Access 2016 539 sitasi

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising

Bartosz W. Wojdynski Nathaniel J. Evans

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Topik & Kata Kunci

Business

Penulis (2)

Bartosz W. Wojdynski

Nathaniel J. Evans

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Wojdynski, B.W., Evans, N.J. (2016). Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising. https://doi.org/10.1080/00913367.2015.1115380

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Informasi Jurnal

Tahun Terbit: 2016
Bahasa: en
Total Sitasi: 539×
Sumber Database: Semantic Scholar
DOI: 10.1080/00913367.2015.1115380
Akses: Open Access ✓