Semantic Scholar Open Access 1993 742 sitasi

A Simple Theory of Advertising as a Good

G. Becker Kevin M. Murphy

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Topik & Kata Kunci

Economics

G. Becker

Kevin M. Murphy

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Becker, G., Murphy, K.M. (1993). A Simple Theory of Advertising as a Good. https://doi.org/10.2307/2118455

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