Semantic Scholar Open Access 2000 3623 sitasi

An examination of selected marketing mix elements and brand equity

Boonghee Yoo Naveen Donthu Sunghoe Lee

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Topik & Kata Kunci

Business

Boonghee Yoo

Naveen Donthu

Sunghoe Lee

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Yoo, B., Donthu, N., Lee, S. (2000). An examination of selected marketing mix elements and brand equity. https://doi.org/10.1177/0092070300282002

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