Semantic Scholar Open Access 2010 29 sitasi

The strategic use of brand biographies

Jill Avery Neeru Paharia A. Keinan J. Schor

Topik & Kata Kunci

Penulis (4)

J

Jill Avery

N

Neeru Paharia

A

A. Keinan

J

J. Schor

Format Sitasi

Avery, J., Paharia, N., Keinan, A., Schor, J. (2010). The strategic use of brand biographies. https://doi.org/10.1108/S0885-2111(2010)0000012011

Akses Cepat

Informasi Jurnal
Tahun Terbit
2010
Bahasa
en
Total Sitasi
29×
Sumber Database
Semantic Scholar
DOI
10.1108/S0885-2111(2010)0000012011
Akses
Open Access ✓