Semantic Scholar Open Access 1992 829 sitasi

The Effects of Brand Extensions on Market Share and Advertising Efficiency

Daniel C. Smith C. Whan Park

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Topik & Kata Kunci

Business

Penulis (2)

Daniel C. Smith

C. Whan Park

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Smith, D.C., Park, C.W. (1992). The Effects of Brand Extensions on Market Share and Advertising Efficiency. https://doi.org/10.1177/002224379202900302

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Informasi Jurnal

Tahun Terbit: 1992
Bahasa: en
Total Sitasi: 829×
Sumber Database: Semantic Scholar
DOI: 10.1177/002224379202900302
Akses: Open Access ✓