Semantic Scholar Open Access 2011 287 sitasi

The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography

Neeru Paharia A. Keinan Jill Avery J. Schor

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Topik & Kata Kunci

Sociology

Penulis (4)

Neeru Paharia

A. Keinan

Jill Avery

J. Schor

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Paharia, N., Keinan, A., Avery, J., Schor, J. (2011). The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography. https://doi.org/10.1086/656219

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Informasi Jurnal

Tahun Terbit: 2011
Bahasa: en
Total Sitasi: 287×
Sumber Database: Semantic Scholar
DOI: 10.1086/656219
Akses: Open Access ✓