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Semantic Scholar Open Access 1977 620 sitasi

An Analysis of Information Content in Television Advertising

A. Resnik Bruce L. Stern
Lihat Sumber DOI

Topik & Kata Kunci

Business

Penulis (2)

A

A. Resnik

B

Bruce L. Stern

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Resnik, A., Stern, B.L. (1977). An Analysis of Information Content in Television Advertising. https://doi.org/10.1177/002224297704100107

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Informasi Jurnal
Tahun Terbit
1977
Bahasa
en
Total Sitasi
620×
Sumber Database
Semantic Scholar
DOI
10.1177/002224297704100107
Akses
Open Access ✓