Motivational Determinants of the Quality of Working Life of Youth in Ukraine: Economic Aspects of Personality Self-Actualization

The modern competitiveness of the state increasingly depends not on natural resources or material wealth, but on the ability of society to form and effectively realize labor potentialIn the context of digitalization, global challenges and internal transformations, young people are faced with new requirements for professional self-realization, which actualizes the need to study the motivational factors of their labor activity. The purpose of the article is to deepen the theoretical and methodological principles for determining the determinants of the quality of working life of young people in Ukraine through the prism of their economic self-actualization. In the process of research, general scientific and special methods were used: analysis and synthesis, socio-economic modeling, statistical data processing and analytical grouping. As a result of the research, it was proposed to formalize the process of making economic decisions by young people regarding working life through the projection of Maslow's motivational model onto working life as an economic component of young people's activities; conceptualized the organizational and economic mechanism of self-actualization of youth in the sphere of labor relations; established the crucial importance of the vector “type of economic activity. In theoretical terms, the transition from social motivation processes to their economic projections provides the possibility of analytical assessment of economic and organizational factors of the quality of working life of Ukrainian youth. In practical terms, four typical models of sectoral use of human capital were identified, which allows forming a toolkit for the formation of an effective motivational policy focused creating conditions for self-realization, which is a key factor in ensuring sustainable socio-economic development of the state. Prospects for further research lie in studying the behavioral characteristics of labor market subjects for a deeper understanding of the logic of individual choices of young people and the mechanisms of differentiation of their economic behavior in the labor market. The article is empirical.