Semantic Scholar Open Access 2020 31 sitasi

Communicating brand biographies effectively: the role of communication source

Ali Tezer H. Bodur Bianca Grohmann

Topik & Kata Kunci

Penulis (3)

A

Ali Tezer

H

H. Bodur

B

Bianca Grohmann

Format Sitasi

Tezer, A., Bodur, H., Grohmann, B. (2020). Communicating brand biographies effectively: the role of communication source. https://doi.org/10.1007/s11747-019-00689-z

Akses Cepat

Lihat di Sumber doi.org/10.1007/s11747-019-00689-z
Informasi Jurnal
Tahun Terbit
2020
Bahasa
en
Total Sitasi
31×
Sumber Database
Semantic Scholar
DOI
10.1007/s11747-019-00689-z
Akses
Open Access ✓