Semantic Scholar
Open Access
2020
31 sitasi
Communicating brand biographies effectively: the role of communication source
Ali Tezer
H. Bodur
Bianca Grohmann
Topik & Kata Kunci
Penulis (3)
A
Ali Tezer
H
H. Bodur
B
Bianca Grohmann
Akses Cepat
Informasi Jurnal
- Tahun Terbit
- 2020
- Bahasa
- en
- Total Sitasi
- 31×
- Sumber Database
- Semantic Scholar
- DOI
- 10.1007/s11747-019-00689-z
- Akses
- Open Access ✓