Semantic Scholar Open Access 2017 737 sitasi

Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

Nathaniel J. Evans Joe Phua J. Lim Hyoyeun Jun

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Topik & Kata Kunci

Business

Penulis (4)

Nathaniel J. Evans

Joe Phua

J. Lim

Hyoyeun Jun

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Evans, N.J., Phua, J., Lim, J., Jun, H. (2017). Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent. https://doi.org/10.1080/15252019.2017.1366885

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Informasi Jurnal

Tahun Terbit: 2017
Bahasa: en
Total Sitasi: 737×
Sumber Database: Semantic Scholar
DOI: 10.1080/15252019.2017.1366885
Akses: Open Access ✓