Semantic Scholar Open Access 2017 222 sitasi

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Lisette de Vries S. Gensler P. Leeflang

Lihat Sumber DOI

Topik & Kata Kunci

Business

Penulis (3)

Lisette de Vries

S. Gensler

P. Leeflang

Format Sitasi

APA MLA BibTeX

Vries, L.d., Gensler, S., Leeflang, P. (2017). Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition. https://doi.org/10.1509/jm.15.0178

Akses Cepat

Lihat di Sumber doi.org/10.1509/jm.15.0178

Informasi Jurnal

Tahun Terbit: 2017
Bahasa: en
Total Sitasi: 222×
Sumber Database: Semantic Scholar
DOI: 10.1509/jm.15.0178
Akses: Open Access ✓