LABOR TRANSFORMATION AND HUMAN CAPITAL MANAGEMENT IN THE CONTEXT OF DIGITALIZATION: CHALLENGES, PRINCIPLES AND TRENDS

The modern world is entering a new stage of development - the fourth industrial revolution based on the integration of digital, intellectual and production technologies. This process radically changes the business environment and contributes to the emergence of new management models and organizational forms. The distinctive features of which are becoming the application of digital technologies. Key high technologies include artificial intelligence, unmanned transportation,3D printing, nanotechnology and biotechnology. Their development is causing profound changes in business, society and politics, contributing to the formation of new governance models and increased transparency. As a result, the digital economy - a new generation of economic relations based on the widespread use of digital solutions - is taking shape. The article is devoted to the study of the transformation of human capital management in the digitalization of the economy. The purpose of the work is a comprehensive analysis of the key challenges and trends of change in the sphere of labor in the conditions of digitalization, as well as the identification of approaches to adapting the system of human capital management to the new realities. The study is based on an extensive literature review of modern scientific and analytical sources. The study covers such aspects as changes in employment structure, introduction of artificial intelligence, automation of HR processes, development of digital competencies and new approaches to employee training. Special attention is paid to the role of the HR manager, which is evolving from operational to strategic, requiring not only mastery of digital tools, but also an understanding of the ethical and social implications of digitalization