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Semantic Scholar Open Access 1988 628 sitasi

Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice

G. Tellis
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Topik & Kata Kunci

Business

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G

G. Tellis

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Tellis, G. (1988). Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice. https://doi.org/10.1177/002224378802500202

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Informasi Jurnal
Tahun Terbit
1988
Bahasa
en
Total Sitasi
628×
Sumber Database
Semantic Scholar
DOI
10.1177/002224378802500202
Akses
Open Access ✓