Art Projects of Ukrainian Decorative and Applied Arts in the Context of Their Image-Building Mission

The purpose of the article is to carry out a theoretical and practical reflection on the clarification of the image mission of art projects of decorative and applied arts of Ukraine, to outline the specifics of their conceptual and semantic meaning in the world art space. The research methodology includes general scientific principles of systematisation and generalisation of the problem under study, which allowed to determine and scientifically substantiate theories, conceptual approaches to understanding the content of the concepts of ‘decorative and applied arts’, ‘art project’, ‘image mission’. The purpose and objectives of the article determined the use of an axiological approach, which allowed to reveal the interdisciplinary nature of the considered theories, to identify personalised scientific positions. The use of the analytical method allowed to identify conceptual principles for further theoretical and practical art historical perspectives in the perspective of studying the mission phenomenon of art projects of Ukrainian decorative and applied arts in their global-local dimensions. The scientific novelty consists in carrying out a theoretical and practical understanding of the main image components of art projects of decorative and applied arts of Ukraine in view of the specifics of their conceptual and semantic content. Conclusions. The image mission of art projects of decorative and applied arts of Ukraine consists in the purposeful representation of Ukrainian art in the international cultural space, the formation of a positive cultural image of the state, cultural representation and is a tool of cultural self-identification and cultural diplomacy. Effectively planned and successfully implemented art projects become ambassadors of Ukrainian art, spreading its unique and inimitable image. Art projects perform a strategic function in cultural diplomacy, form trust and interest in Ukrainian decorative and applied arts. Art projects acquire a special mission during the war, where through artistic images, symbols, and artistic practices they strengthen faith in victory, support morale and contribute to the consolidation of the nation. Art projects fulfil the mission of emotional support, are a source of hope and spiritual support. The image mission is to representatively convey to the world the truth about the war, demonstrating the strength and resilience of Ukrainians.