УПРАВЛІННЯ ФІНАНСОВОЮ БЕЗПЕКОЮ: МАРКЕТИНГ ВИКОРИСТАННЯ НАЯВНИХ РЕЗЕРВІВ ТА ПОТЕНЦІЙНИХ МОЖЛИВОСТЕЙ

One of the key areas of ensuring financial security is the effective management of national natural resources, in particular the mineral and raw material complex and rare earth metals. Research into the issues of marketing management of financial security through the prism of the use of natural resources and cooperation with foreign corporations will allow determining the optimal approaches to attracting investment, ensuring sustainable economic development and increasing the level of financial independence of the state. The purpose of the study is a comprehensive analysis of popular trading strategies, such as long-term investments, medium-term trading and day trading, in order to determine their effectiveness for investors with different levels of risk. The hypothesis is put forward that success in the stock market depends not only on the choice of strategy, but also on the individual characteristics of the investor, such as patience, risk appetite and the availability of the necessary knowledge. The object of the study is the financial security management system in the conditions of using the mineral and raw material complex and rare earth metals of Ukraine. The methodological basis of the study was scientific publications, monographs, articles in specialized publications, as well as data from real markets. Methods of technical and fundamental analysis were used, as well as a comparative analysis of various trading strategies. The main hypothesis of the study is that effective marketing management of the mineral and raw materials complex, based on a combination of state control, strategic planning and innovative mechanisms of cooperation with foreign investors, will contribute to strengthening the financial security of Ukraine, reducing the risks of dependence on global markets and ensuring stable economic development. Presentation of the main material. The study analyzed marketing approaches to managing the country's mineral and raw materials potential. It is emphasized that the use of marketing strategies in the mineral and raw materials complex allows not only to increase revenues to the state budget, but also to create competitive advantages for the national economy. The strategic positioning of Ukraine as a supply center for critical minerals is analyzed. It is proposed to carry out branding of national resources by creating certification standards of quality and environmental safety, as well as to activate investment marketing to attract international partners in the development and processing of resources. The originality and practical significance of the study lies in a comprehensive approach to considering issues of financial security through the prism of marketing mechanisms for managing the country's mineral and raw material potential. The study combines the analysis of economic policy, strategic marketing and natural resource management, which makes it possible to propose new solutions for the effective use of national assets. The uniqueness of the work also lies in taking into account international experience and adapting the best practices of developed countries to the conditions of the Ukrainian economy. Conclusions and prospects for further research. The analysis showed that the implementation of marketing strategies in the natural resource management system will contribute to the optimization of financial flows and increase the investment attractiveness of the industry. The mineral and raw materials complex of Ukraine has significant potential for ensuring financial stability and economic growth, however, its effective use requires strategic management and stimulating the development of the domestic processing industry.